Under the influence of World Expo 2010, low-carbon energy conservation may become the direction of today's social production. Under this guiding ideology, China's LED industry has developed into a well-flowing type. In 2010, China's LED industry output value will exceed 150 billion yuan. Compared with the total output value in 2008, the total output value in 2008 was about 70 billion yuan.
As the world's largest producer of lighting sources and lamps, China's main products are still concentrated at the low end, accounting for about 18% of the global market share. In the industrial chain, LED epitaxial wafers and LED wafers account for about 70% of the industry's profits, LED applications account for about 10%-20%; LED packaging is less than 10%.
With the rapid growth of LED penetration, the price war will come in 2010. Because LED is different from the traditional sales mode of lamps and light sources, under this pressure, some companies cannot balance product quality and price competitiveness. Will fall into the fate of mergers or acquisitions or being eliminated.
It can be boldly predicted that product performance and price will be the key to the success of the 2010 lighting market.
Now with the maturity of the LED industry supply, the entry barrier is low, and a large number of small businesses are flooding, resulting in a surplus of LED industry, and due to the low utilization rate of the company, the market is definitely competitive with the big brands such as Philips and Osram. Osram) and GE, these large manufacturers actively occupy the LED main lighting market through vertical integration or strategic alliance layout. Whether the gross profit margin is exploited by layers or by strong enemies, small factories cannot escape huge market pressure.
According to industry insiders, LED lighting industry supply chain manufacturers are more complicated than traditional lamps and have a large number of homes. The fees paid by the most downstream lighting suppliers will increase, and the product design and price will be similar, so they can grasp the product differences. LED manufacturers with cost and cost will have a chance to win. He also emphasized that the advantages of the traditional brand lighting manufacturers and the diversified product lines are difficult for new or smaller LED lighting manufacturers to surpass, once the large-scale and strong style of lighting manufacturers hit the price. In the war, small factories will be difficult to survive.
At the same time, it is decided that the LED market will have a boom in the real estate market. Because, because the real estate market is directly related to the warmth of the home building materials market, we will wait and see how the LED lighting market will look in 2010.
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