Apple and Proview reconciliation of 60 million US dollars expensive expensive?

Apple sold 60 million U.S. dollars and ended the dispute over the iPad trademark dispute that took more than two years. On the one hand, it is a glorious international top IT company. On the other, it is a small Chinese company that is struggling. This disparity in trademark disputes seems to end with the Bureau. However, is $60 million more or less? Apple and Proview are two expressions.

Apple: From 10 million yuan to 60 million US dollars Yesterday morning, the Guangdong Provincial Higher People’s Court announced through official Weibo that Apple’s dispute with Apple’s Shenzhen Weiguan (Weibo) reached a settlement of disputes over the iPad’s trademark. Apple will bring China The iPad’s trademark rights in the mainland are at the cost of paying the latter 60 million US dollars.

It is reported that Apple has transferred 60 million U.S. dollars to the designated account of the Guangdong High Court. Just yesterday, the Shenzhen Intermediate Court sent a ruling and assistance notice to the Trademark Office of the State Administration for Industry and Commerce to transfer the iPad trademark to Apple. Legal sources told reporters that the change process is expected to be completed soon.

Zhao Occupy, a well-known IT lawyer, pointed out that this is the largest case of domestic trademark disputes in recent years. For Apple, it is estimated that it has reached the upper limit of the psychological price. After all, at the first instance, Apple set a price of 10 million yuan. During the mediation period, Apple's asking price had risen to 100 million yuan. Therefore, 60 million US dollars is already a "big price", which is much higher than the Hanwang iPhone trademark transfer fees. Of course, compared with Apple's daily absorption of more than 500 million yuan from the Chinese market, this is only drizzle.

In his opinion, the result of this reconciliation was "Clearly Proview made more compromises." Proview lawyers said that this is the result of multiple compromises, and the lawyers’ team has done its best. Apple maintained its silence yesterday.

Proview: From 400 to 60 million U.S. dollars, but for the high-fidelity Deborah, the 60 million U.S. dollars is clearly far below the psychological bottom line. Yang Rongshan, chairman of Proview Holdings and founder of Shenzhen Proview, said yesterday that although he is not satisfied with the result, he can accept it. Yang Rongshan's speech is somewhat helpless. He said that 60 million US dollars is a consideration of many internal and external factors. Shenzhen Proview Deputy Attorney Xie Xianghui said that the final amount reached was “lower” than expected, but this is a realistic choice.

Relevant sources told reporters that the previous Pokémon’s psychological expectation was 400 million U.S. dollars, and he wanted to use the money to resolve the debts of all creditors—according to the outside world, the Proview Group was burdened with more than 1.7 billion Hong Kong dollars in debt. Obviously, 60 million U.S. dollars is not enough to pay off all debts.

For Proview, a bankruptcy restructuring firm, this lawsuit has been given the meaning of "rescue". Shenzhen Proview is on the verge of bankruptcy. The main valuation comes from the iPad trademark. After the transfer of the trademark, Shenzhen Proview may end its business. Some analysts pointed out that the possibility of bankruptcy liquidation is very high. Yang Rongshan said that it is not easy to say whether Shenzhen Proview will go bankrupt or not. The iPad trademark is only one of the company’s more valuable assets. It has been revealed that the reorganization of Proview International has commenced and Shenzhen Proview is only one of its subsidiaries.

Clearing the obstacles to the listing of the new iPad, this trademark dispute has been fought for more than two years. During this period, Proview fought several times and Apple spoke several times.

In 2010, Apple sued Shenzhen Proview and asked for the iPad’s trademark rights in mainland China. Apple believes that the iPad trademark rights transferred from Proview International in 2009 include mainland China, but Proview claimed that Apple had played fraud and that the rights of the iPad mainland trademark were owned by Shenzhen Proview. In December 2011, the Shenzhen Intermediate People’s Court rejected the appeal of Apple in its first instance judgment. Shenzhen Weiguan had the upper hand and subsequently launched a series of offensives and even went to the United States to file a lawsuit. However, Apple also received certain support in Hong Kong and US courts. After the second instance of the Guangdong High Court in February this year, the case entered the mediation period, but it has been stalemate in the amount of settlement. Related lawyers have always lamented the difficulties in negotiations.

Apple maintained its silence yesterday. Some fruit powder has been keenly aware that the new iPad is coming soon. In March this year, Apple began selling the new iPad, but China has not appeared in the list. A month ago, the new iPad received a license for access to the Chinese market, and speculations about trademark disputes have become a “stumbling block” for the official listing of the new iPad. With the fall of the case, a series of actions against Apple Inc. and its distributors will also be terminated.

Morning News reporter Jiao Likun ■ reporter’s notes touch porcelain or rights?

All are precious lessons in the battle of elephants and mice. This is an invaluable lesson for intellectual property companies at home and abroad: In this class, there is no size, no morality, no rules.

The fact that 60 million U.S. dollars are more or less is hard to make a conclusion, and importantly, Proview has succeeded. For many spectators, for Proview, and even Apple, this is a victory for the intellectual property rules. This dispute fought fiercely, and the process changed its course. Gongxi said justice, and her husband said that she was wrong. Some people accused Proview of "touching porcelain" and ate a bite of an apple. However, the public evidence and the final result show that Proview has the capital of the “Large Lion” and it succeeded. It is undeniable that Apple lost the law, and its own details of negligence led to this result. This is why Proview has been aggressive and full of confidence.

Indeed, Apple has given the iPad an aura. It is a big company admiring, but everyone is equal before the rules of the game. The positive significance brought by the case is that even if it is a dazzling multinational giant like Apple, while enjoying the protection of intellectual property rights, it must also respect the legitimate rights and interests of others and pay the due price for the violation.

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