Bright swords fight for the front: improve the competitiveness of the automotive electronics market

The application of modern automotive electronic technology not only improves the power, economy and safety of the car, improves the stability and comfort of the car, promotes the development of the automotive industry, but also opens up a broader market for the electronics industry. Automobile electronicization is an important symbol of the development of modern automobiles. The proportion of automotive electronic systems in automobiles represents the level of automobile modernization to a certain extent. According to statistics, at present, 70% of the innovation in the automotive industry comes from automotive electronics. The big trend is that automotive electronics is becoming more and more obvious.

In particular, the continued growth of the automotive market in emerging countries, as well as the rapid development of intelligent transportation, car networking and new energy vehicles, make the automotive electronics market develop at a higher speed, and the competition becomes more and more intense. How to seize the market highland in the fierce competition is the concern of relevant manufacturers. Mastering the cutting-edge technologies and development trends involved in automotive electronics, understanding the innovation dynamics, ensuring the quality of devices, and breaking patent barriers are all indispensable. Therefore, the e-five network team deliberately planned this "Automotive Electronics and Components Technology Forum". ", invited a number of experts from the industry to participate in the grand event.

The meeting, international industry giant NI's automotive industry application technical support expert Wu Zhan, global patent database PatSnap wisdom bud China marketing director Liu Zhonghua, QNX Greater China automotive business general manager Ha Junyuan, well-known blogger senior engineer Zhu Yulong And Gengen, the marketing development manager of Anda Automation, performed on the same stage, and performed a wonderful interpretation for nearly 200 professional listeners from many well-known manufacturers such as SAIC and BYD. The meeting was full of people and the atmosphere was warm, and the wonderful speech won the applause.

vehicle electronics

The car electronic wind has started to shine.

Some analysts predict that by 2017, China's annual production of automobiles will reach 30 million. This trend has brought huge demand for automotive components and promoted its technological innovation. Components such as automotive microcontrollers, power management, digital/analog devices, connectors, and passive components for vehicles are on the rise. The road to rapid development. China has become the world's largest automotive market and continues to lead the global automotive market. In a market like the car that can't tolerate part damage and quality recall, the task of automotive systems and design engineers is getting harder and harder. How to improve the reliability, usability, and driving performance of the vehicle and quickly and effectively occupy the market is the most concerned issue in the automotive electronics industry.

With the future development of automotive electronics, independent testing and comprehensive testing of various electronic components and circuits of the vehicle body has become more and more important. By combining a computer's measurement equipment (such as PXI) with a virtual instrument, NI provides a unified test platform for the automotive industry based on NI LabVIEW and PXI, including data acquisition, signal conditioning, and motion from NI. Standard technologies such as visual, CAN, and DIAdem analysis and report generation software. It can develop more than 100 kinds of automotive test systems such as in-vehicle communication system, synchronous CAN and data acquisition measurement, engine torque control, test data management, ECU, ABS, and test report generation.

NI Automotive Industry Application Technical Support Specialist Wu Zhan

NI Automotive Industry Application Technical Support Specialist Wu Zhan

According to Wu Zhan, an application technology support specialist in the NI automotive industry, NI provides measurement instruments and data in the automotive industry, from ECU hardware-to-controller rapid prototyping, from in-vehicle multimedia testing to hybrid system development. Various software and hardware options such as acquisition, signal conditioning, machine vision, motion control, distributed I/O, industrial communication, and instrument control. The complete test system is the basis for the quality assurance of automotive electronics and the stability of the car. Based on the flexible and scalable modular architecture, NI's platform can achieve seamless integration of software and hardware and system function upgrade. There are many automotive electronics manufacturers and suppliers that use NI's platform to implement various test simulation and design applications. The automotive electronic product performance test system based on the NI PXI platform is flexible, configurable, and quick to develop. It is very suitable for product analysis, first test, functional experiment, etc. for quality, analysis, and experiment in the automotive electronics industry. use.

Patent is the second battlefield of competition in the automotive electronics industry

The "century patent war" triggered by Apple and Samsung seems to be vivid. In recent years, intellectual property rights have attracted people's attention. The development of enterprises is no longer just relying on cheap labor to survive, no longer limited to manufacturing, but more innovative creation. . Therefore, many scientific and technological achievements have emerged, and the competition of enterprises has increasingly turned to the competition of patents. Patents enhance the competitiveness of enterprises in the global market. In the global economic value chain, the sustained economic growth depends not only on the industrial strength of a country, but also on product development and technological innovation.

PatSnap, China Marketing Director, Smart Bud, Liu Zhonghua

PatSnap, China Marketing Director, Smart Bud, Liu Zhonghua

Liu Zhonghua, Marketing Director of PatSnap Smart China, introduced the difficulties and challenges in the application of intellectual property in the automotive electronics industry. The threshold of automotive electronics is not low. The patent protection factor is an important means to expand overseas markets and seize the high places in the domestic market. There are 10 new patent litigation cases. The average compensation for each patent lawsuit in the United States has increased from 5 million US dollars in 2001 to 12 million US dollars now. The average number of patent applications per minute in China.

Patent as the second battlefield of automotive electronics competition, the effective use of patent information can help to understand cutting-edge technology, service companies' own technological innovation, strengthen the intelligence analysis capabilities of the enterprise market, serve enterprise product layout and market strategy, and protect enterprise products and enhance assets. value.

The innovation of in-vehicle systems is the basis of car networking

With the increasing popularity of concepts such as car networking and new energy vehicles, cars have gradually changed their original functions, and automotive electronics have also evolved accordingly. The rapid development and deep integration of mobile communications, automotive electronics and semiconductor technology has opened up a new era of Internet of Vehicles and intelligent transportation. For the entire industry chain, this will be a huge opportunity. We need to actively respond to the deep changes in the industry and find new coordinates in the transformation.

Q Jun, General Manager of QNX Greater China Automotive Business

Q Jun, General Manager of QNX Greater China Automotive Business

In this regard, Q Jun, general manager of QNX Greater China Automotive Business, said that the market prospects of China's automotive electronics market are good, and the growth of the automotive electronics market is sufficient. Intelligent technology has promoted the development of in-vehicle entertainment systems, multimedia technologies and new energy vehicles. Innovations in automotive in-vehicle systems, in-vehicle networking, and in-vehicle multimedia innovations all have a market, and it is precisely because of automotive electronics and semiconductor technology presentations that automotive intelligence and the Internet of Vehicles era have become possible.

And as more and more cars are equipped with digital dashboards and ADAS functions such as lane departure warning, adaptive cruise control, pedestrian detection, etc., the need for ISO 26262 certification is increasing. The complexity of the system with the ultimate goal of self-driving will only make this demand growing. In addition, the boundaries between in-vehicle systems are blurring, and infotainment systems are beginning to include some ADAS features, leading to the need for platforms that support both safety-critical and non-safety-critical functions.

QNX has proven its reliable industry experience with its expertise and experience in the embedded systems market and has become a trusted partner to many automotive electronics manufacturers worldwide. Developers can accelerate time-to-market with the full-featured QNX® Neutrino® Real-Time Operating System (RTOS) and the highly integrated QNX® MomenTIcs® development kit, while QNX's engineering services, such as flexible technical support programs, specialties Training, expert consulting and custom engineering accelerate the customer's progress at every stage of the product development cycle. Moreover, QNX related technical experts have long-term work experience in the industry and have accumulated profound technical strength. Ford, General Motors, Honda, Puma, Hyundai, Infiniti, Mazda, Porsche, Saab, Toyota and Volkswagen are currently using QNX-based systems.

Localization is an unavoidable topic

China’s huge cake has attracted many foreign giants to enter and has a comprehensive layout, which has almost monopolized all core technology fields. This kind of move by multinational automotive electronics companies will bring huge benefits to China’s automotive electronics industry, especially automotive semiconductor manufacturers. The challenge, how to face this challenge? What is the current status quo? What is the technical strength, scale and competitiveness of local companies? Senior technical engineer Zhu Yulong brought his exclusive opinion.

The current development of automotive technology mainly focuses on three aspects: vehicle safety, energy saving and emission reduction, and vehicle performance/comfort and convenience. Automakers are gradually adopting a platform-based development concept, which will further systematize, integrate and integrate automotive electronic components. At the same time, automotive electronic reliability design is also very important. In the development of automotive electronics, reliability can be achieved in the following three steps. In the development phase, reasonable thresholds are designed and analyzed, and accidents are eliminated through qualitative tests. Accelerated experiments are used to verify the design thresholds for quantitative testing.

Yang Genlin, Marketing Development Manager of Anda Automation, also explained the application of coating and dispensing technology in automotive electronics. Anda's fully automatic online high-speed dispensing system, fully automatic selective coating machine and fully automatic plasma cleaning machine can effectively Help improve the quality and manufacturing efficiency of electronic products.

Whether it is the development of information technology or the innovation of semiconductor technology, it will accelerate the pace of intelligent development of the automotive industry. It is necessary to strengthen cooperation among all parties in the industry chain, independent innovation, research and development of new technologies and development of new products, in order to lead the automotive industry to safety. Energy-saving, comfortable, intelligent, and digital development.

Small electronic instrument using non-electric measuring principle. It consists of load-bearing table, scale body, weighing Sensor, Weighing display, stabilized voltage power supply and other parts (Figure 2). When weighing, the measured object weight is converted into electrical signal through weighing sensor, and after being amplified by operational amplifier and processed by single chip microprocessor, the weighing value is displayed in digital form. Electronic platform scale can be placed on hard ground or installed in foundation pit for use. It has the characteristics of light weight, convenient movement, multiple functions, cable connection between the display and the scale body, and can be placed as needed during use, etc. In addition to the functions of weighing, peeling weight, accumulative weight and so on, it can also be connected with the actuator, set the upper and lower limit to control the fast and slow feeding, and can be used for small packages of batching scale or batch scale. The main specifications of China Electronic Platform Scale are shown in the table.

Electronic Platform Scale

Electronic platform scale ,Stainless Steel Electronic Weighing Platform Scale ,Floor scale ,electron scale ,Platform Weighing Scale ,Weighing Scale

Ningbo Santwell Imp & Exp Co.,Ltd , https://www.santwell.com

Posted on