1 Internet parking investment and financing situation.
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At present, “difficult parking and parking†seriously affect the urban environment and traffic order. With the rise of "Internet +" and the deep integration of "Internet + parking", the new "Internet + Parking" business represented by smart parking lots and parking apps has developed rapidly. Looking at China's traditional parking industry, the industry's current situation includes four major pain points: large total gap, scattered structure, scattered management, and low level of intelligence. This directly leads to problems such as difficulty in finding a parking demand terminal, poor parking experience, high vacancy rate at the parking supply end, and high management cost.
Nowadays, with the development of the Internet, C-side social networks and commodity-oriented e-commerce have become increasingly mature, especially in the era of mobile Internet. Through intelligent terminals, C-side to achieve universal networking, mobile payment and other basic environments are increasingly complete, the Internet The conditions for sinking the physical industry are also mature.
"Internet parking" connects scattered parking lots through the Internet, breaks down information islands, and realizes the optimal configuration of limited parking resources. Under the three driving forces of sharing economy, capital inflow and favorable policies, various parking apps have emerged. According to incomplete statistics, there are currently more than 100 parking apps in the country.
Internet parking investment and financing situation
Then, after the cake gradually emerges, what is the real status of domestic Internet parking development? What potential development and investment value?
Four types of players
Internet parking mainly has four types of players: 1) entrepreneurial companies; 2) smart parking equipment vendors; 3) municipal traffic control departments; 4) BAT. At present, mainly based on startups and smart parking equipment vendors, BAT is only slightly involved.
Entrepreneurial companies: Internet parking is on the rise, and a large number of entrepreneurial companies are flooding, such as parking, everything, ETCP, Tintin parking, e-parking, etc. Entrepreneurial company resources are short-board, as long as a light asset model cuts in.
Intelligent parking equipment vendors: Intelligent parking equipment manufacturers take the "Internet" Dongfeng, from simple intelligent parking software and hardware providers to "smart parking equipment cloud platform APP" complete solution provider transformation and upgrade, with software and hardware technology advantages, while precipitating The down parking customers constitute a resource advantage. Such as worry-free parking, Jieshun Technology (Jet parking), Anjubao, Cubic Holdings (line).
Municipal traffic control department: The municipal traffic control department has mastered roadside parking spaces and off-street public parking lots (taking Beijing as an example to control 16.65% of parking spaces), which has resource advantages, and at the same time has strong financial resources and strong integration capabilities, such as Shenzhen Road Traffic Management. Affairs Center (suitable parking), Shanghai Municipal Transportation Commission (Shanghai parking).
BAT: Unlike "Internet taxiing", which is dominated by "Ali Tencent", BAT is still slightly involved in "Internet parking." Tencent pays with WeChat public number WeChat, Baidu uses Baidu map Baidu wallet, and Ali uses Alipay Gaode Map Cube Holdings to cut into Internet parking. It mainly integrates and embeds parking apps with maps, payment applications and traffic portal applications. .
2 Internet parking competition pattern.
Internet parking competition pattern
Five modes
At present, there are five main modes of Internet parking: parking space information sharing, full process optimization, parking space reservation B2C, parking space sharing P2P and valet parking.
Internet parking full process
Parking space information sharing: light assets + integrated data + approach service, saving search costs
This mode uses light assets to make full use of existing intelligent parking equipment, networked smart parking lots through meter, intelligent parking management system, parking garage card issuing machine, etc., integrates real-time free parking space information, breaks information islands and realizes parking space information sharing. Provide users with parking search recommendation, parking lot navigation access service, saving search cost (saving search cost = (cost per vehicle time cost owner time) × saving parking space search time). In addition, it also collects static information of the parking lot including name, location, total parking space, POI information of opening/closing, business hours, charging standards, photos, etc. Some APPs also integrate information about service facilities around the parking lot, such as car wash and charging piles. Situation, etc. The core of this model is information, wide coverage, accurate and reliable real-time vacant parking space information is the key.
Advantages: Light assets, can be quickly copied at low cost. The bottleneck lies in the difficulty of forming a wide coverage and accurate and reliable real-time parking space information: the parking level is low in intelligence, the data standards are different, and the integration is difficult; the parking operator is not willing to open the data for free. Therefore, some APPs use algorithms to predict the estimated number of vacant parking spaces and calibrate and supplement the integrated data. At present, the accuracy of most APP static information needs to be improved, and the reliability of real-time spare car information is worrying.
Profit model: free parking space information; cut in parking space from the entry service, may receive transaction commissions in the future; realize traffic realization through the aftermarket (such as parking); provide real-time parking data services to navigation and map customers to realize data Cash (Parkme).
Typical case: Parkme in the United States, domestic parking know-how.
Parkme Operations Ecology Chain
Full process optimization: heavy asset shop equipment process service, deeply involved in parking lot operations
This mode realizes intelligent and Internetized parking lot by laying smart parking equipment in the form of heavy assets, providing empty parking space search/matching, parking space reservation/scheduling, parking lot navigation, parking space navigation, reverse car search for C-terminal owners. And fast payment of the entire process of parking optimization services (often focus on "parking space search, navigation" and "payment" two pain points), while deeply involved in the parking lot operation management, for the B-side parking lot users gain plugging, improve management efficiency To achieve unattended parking. Offline resources are exclusivity. The core of this model is standardization, rapid replication, and robbing parking lot resources.
Advantages: Heavy assets, after entering the parking lot, the viscosity is large, and the real-time parking space information obtained is more accurate and high quality. The bottleneck is that the line is too heavy. It is necessary to break through the parking lot one by one. The benefit sharing negotiation, intelligent equipment installation, transformation, maintenance, upgrade, slow progress, difficult to standardize and copy, need a lot of push the team. Most domestic players (such as ETCP, worry-free parking, etc.) even adopt a free gift device strategy to accelerate parking lot penetration, but need strong capital support.
Profit model: free for C-end users; assist B-side parking lot operation management to improve operational efficiency, reduce labor costs, increase turnover rate and income, and expect to collect parking fees from parking lots. Transaction share is the main profit point; extends to include nursing The repaired "car life" category, cut into the car after the market to achieve flow realization.
Typical case: Streetline in the United States, domestic ETCP, worry-free parking and parking.
3 Streetline operates an ecological chain.
Streetline operation ecosystem
ETCP operation ecological chain
Parking space reservation B2C: parking "Ctrip" mode
This mode is similar to “Ctripâ€, which connects the parking lot and provides parking reservation service. The parking lot operator publishes the information of the reserved parking space through the platform, and the owner inquires and reserves the platform to ensure the parking space. Due to the low level of intelligent parking lot in China, this mode is rarely used.
The parking space is scheduled for B2C's profit model: the booking service fee is withdrawn.
Typical case: JustPark in the UK.
Parking space sharing P2P: shared parking spaces, revitalizing idle parking resources
Guangzhou Ehang Electronic Co., Ltd. , https://www.ehangmobile.com