According to Shenbo CEO Shen Bo, the company will cooperate with Foxconn companies to develop the Taiwan market. Why do a domestic brand wearable product think about opening up overseas markets and how to play it?
The logic of Shenbo is like this. This time, the wearable device boom started in the United States, and this year it gradually formed a hot spot in China. But the domestic and international markets are very different:
1. In the developed regions of Europe and America: the user's exercise habits are very good, and they are more consistent with the digital records and analysis, and the requirements for the brand are relatively high. Therefore, on the whole, it seems that the user base in Europe and America is not large in China, but the user's exercise frequency and exercise habits are much higher than domestic.
2, compared to the domestic market: user sports habits are not fully formed, we do not catch a cold on the analysis of digital, but the entertainment games and other love, so look at the user base is large, but the proportion of sports people is worse than Europe and America Therefore, it is currently in the early stage of the market for wearable devices.
This also caused the products of Jawbone up, Fuelband, Fitbit and other manufacturers to be out of stock in foreign countries, and the monthly shipments of such products reached more than 1 million. "In contrast to its early development in the domestic market, it is better to develop overseas mature markets and acquire first-hand experience in products and services." Shen Bo said that there are currently 200,000 orders in overseas markets.
å’•å’š and Foxconn companies have begun to operate cooperatively. The specific cooperation is that Foxconn is fully responsible for the sales and network operation services of products in Taiwan. The network provides localized versions of software and hardware. They can develop their own value-added services based on the basic services of the network.
The steps are “咕咚 candy†and the smart watch first to do the bracelet. Then, Shenbo said that the Taiwan market can be used as a value-added service for operators, such as binding notifications and statistics with local operators. Another way is the monthly rent form, hardware is free.
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