Panasonic Electric's business division includes lighting related business units, home equipment, building materials, control equipment, electronic materials, electrical appliances, etc. Among them, the lighting-related business unit has more development potential, and LED lighting is also the company's main development in the next few years. Center of gravity.
Panasonic's layout of LED lighting is quite early. In the early 1990s, LED lighting research was carried out. In 2010, 1,100 LED lighting products were launched. The company's target for LED lighting sales in 2015 will reach 100 billion yen.
Panasonic's LED lighting products development concept is Triple Saving - Saving Energy, Saving Size, Saving Price. In Saving Energy, the company built an automatic dimming sensor in LED lighting, which reduced the power consumption of LED downlights by 96% compared with traditional incandescent lamps.
In terms of Saving Size, Panasonic Electric has developed the industry's smallest LED downlight, which mainly uses a single LED package and enhances the heat dissipation design of LED lamps. In order to increase the sales of LED lighting, the company has lowered the price of 68 LED lighting products from April, with a drop of 10% to 30%.
Panasonic Electric has reached the target of LED lighting sales in 2015. In addition to the domestic market in Japan, it has also begun to target overseas markets, such as Asia and Europe. In addition, in order to reduce its LED lighting manufacturing costs, its LED chips are currently outsourced. In the future, the exhibition will be internalized to make the vertical integration of the LED industry chain more complete.
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