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Royal Philips Electronics (Philips) has introduced the Nexperia(tm) TV810 reference design for NTSC + ATSC hybrid reception, setting a new benchmark for LCD TV quality. This reference design uses advanced picture enhancement algorithms and supports dynamic backlighting technology to dramatically improve picture contrast and improve viewing experience. It integrates Flash Memory to support wired/wireless network connectivity, streaming media and digital photo display for a perfect entertainment experience for consumers.
Demand for integrated digital TV continues to grow, and iSuppli expects global shipments to increase from 8 million in 2004 to more than 61 million in 2008. In the United States, the Federal Communications Commission requires that all new televisions must have digital tuners installed by 2007. At the same time, consumers are demanding the ability to provide digital TV at the price of the living room. They want to enjoy the vast content of computer hard drives, digital cameras and personal entertainment devices. Philips' Nexperia can help consumers access, play or play back MP3, JPEG and other media files on their personal media player or PC by selecting a connection such as USB 2.0 or 802.11.
The highly integrated Nexperia TV810 includes a control processor, two programmable media processors, a high-definition video decoder, a scaler, a renderer, and many other on-chips needed to create an integrated digital TV with beautiful picture quality. Features. It complies with analog (NTSC) and digital (ATSC) TV broadcast standards (standard picture quality and high definition), supports picture enhancement such as deinterlacing, and advanced features such as multi-format audio/video decoding and rendering.
Samples of the Nexperia TV810 system solution for the ATSC/NTSC market will be available as complete systems in the first quarter of 2005, and the first TV810-based digital TVs will be in volume production in the third quarter of 2005.
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