SARFT's approval for speeding up the game has never been lack of policy support




Content is everything in the game. When Xbox One, which Besturn cooperated with Microsoft, has officially launched, and Oriental Pearl and Sony's PS4 to be introduced to the market are about to come to the market, the State Administration of Press, Publication, Radio, Film and Television (hereinafter referred to as “the General Administration of”) has also accelerated the approval of imported games. Recently, the official website of the General Administration of China disclosed the information on the approval of imported online games in 2015 and information on the examination and approval of imported electronic games in 2015. In the name of BesTV and Oriental Pearl, a total of 11 games games have been approved for import.


"This is the second batch of imported games approved by Xbox One; for the PS4, it is the first batch." Yesterday, BesTV's director Zhang Jian told the Shanghai Daily News reporter: "Before, Xbox One has already been approved for the first 10 games. "It is reported that the company is actively promoting more host games to be allowed to import. After all, Xbox has installed hundreds of overseas games.

The reporter noticed that Xbox One added three new online games, including the Fruit Ninja Skinny Version 2, in this series of licenses; PS4 was approved for seven online games, including Virtual Farm 14, Final Fantasy X-2, True Three Kingdoms Warriors 7: Master will pass a full version, plus a video game adventure.

"All classic products!" Yesterday, as a veteran of the game industry, the founder of the game micro-information, the editor-in-chief of Dong Chuan, saw the list of approval and said that these are "absolutely classic" products, such as the Three Kingdoms Warriors is already A classic series that has been popular for more than a decade, and "there is still a very large user base."

"A good game never lacks a policy. The key is for users to like it." Song Wei, secretary-general of the Global Mobile Games Alliance GMGC, has expressed deeper thoughts about the domestic game industry when expressing his personal opinions. Song Wei believes that this is good news for domestic console games (host games) and will trigger a lot of touch. "We firmly believe that as long as users like or are passionate about the game, all countries will open for them, and whoever refuses will inevitably fall behind." Therefore, Song Wei reminded that the game industry will eventually return to the essence of "content is king." "This is where the domestic game CP is going."

At the same time, Song Wei said that this time it was only reflected in the approval of imported games. "I think we should see more positive signals now that the mobile Internet is developing so fast and social media is spreading so quickly."

The reporter noted that on January 29 this year, the State Council issued a circular on promoting the experience of the China (Shanghai) Pilot Free Trade Pilot Zone to replicate the pilot reforms, and proposed that the experience of piloting replicable reforms in the Shanghai Free Trade Zone will be promoted nationwide. According to the notification details, in the area of ​​open service industries, domestic and foreign-funded enterprises will be allowed to engage in the production and sales of game amusement equipment. This provision means that following the lifting of the 14-year game console ban on trials in Shanghai Free Trade Zone in January 2014, China will allow the production and sale of game consoles on a wider scale.

Apart from opening up, the focus of the General Administration of Administration also has "fusion". On February 26th, Zhao Jingchun, chairman of China Radio and Television Network Co., Ltd., put forward the task of highlighting the “three accelerations” in 2015: First, to speed up the improvement of the national cable television network interconnection platform, this year will start and complete including IP exchange, The nationwide cable TV network interconnection and interworking platform including the content distribution network, radio and television cloud cloud, and converged broadcast control services will complete the first phase of the project; second, it will accelerate the integration and upgrading of the nationwide cable television network. On the one hand, it will actively conduct network integration pilot projects and gradually establish a nationwide The unified operation and management system for cable television networks, on the other hand, actively uses advanced information network technologies to promote the bidirectional transformation of networks and the intelligent optimization of national backbone networks, expansion and upgrade of metropolitan area networks, and fiber-to-the-home distribution network, in an effort to make radio and television The network develops into two-way, intelligent, ubiquitous and secure broadband networks. Third, it accelerates the implementation of triple play services, completes the integration and restructuring of domestic cable television networks as soon as possible, and builds a three-network integration service that targets users, interactive experiences, and multiple intelligences. Service new system.

At this point, under the background of internetization, the comprehensive advancement of radio and television reform has given companies in the industry great room for development.

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