Shanghai Best Connect and China Silver Jointly Push OTT Set Top Box "NFC Red"



Recently, Shanghai BesTV and China UnionPay jointly launched BesTV OTT set-top box "Little Red" the latest generation of products "NFC Little Red." After confirming the product information in the home, the user can quickly complete the payment by simply using the financial IC card on the “NFC Little Red” set-top box with a single swipe. The payment experience is exactly the same as that of the POS machine. This indicates that hundreds of millions of families in China will enter the new era of “smart payment” through “NFC Red”. At the same time, Shanghai BesTV is also holding hands with China Telecom and Shanghai Airlines Bus Group to use ChinaNetWifi access points and freight buses throughout China Telecom to cover nearly 1,000 inter-city long-distance buses across China's 16 provinces and cities to build China's first mobile long distance bus. The Internet product “Forty Avenue” will force mobile digital marketing while bringing passengers a new experience of mobile entertainment.


Around the "home living room," Shanghai BesTV has created a full range of home services such as video services, advertising, television shopping, home education, video games, and health care. BesTV has also been exploring and improving convenient and safe payment methods in the living room. Users provide more comprehensive services. NFC flash payment is the most direct acceptance method for ICs, and its security and ease of use are much faster than those without cards. At the same time, compared with the traditional magnetic stripe card, the financial IC card has a smart chip that can integrate social security, transportation, medical care, education, communications, shopping, entertainment, water and electricity, coal payment and other industries, and truly realizes "one card for multiple uses." , It represents the future development trend, and the set-top box of thousands of families has undoubtedly become one of the best carriers for acceptance and implantation of financial IC cards.


In the future, the smart mobile bus internet platform will not only provide video on demand services such as film, sports, documentary, etc., but also carry out mobile access services based on the CHINANET platform to provide passengers with games and other mobile application downloads and localized living services. We will gradually build a collaborative operation based on mobile communications and mobile Internet services. In the future, we will implement personal social networking, entertainment, and payment services on all vehicles and stations in the bus to provide enterprises with video surveillance services and intelligent dispatch.

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