In the late summer and early autumn of 2015, a heavy news broke in the circle of smart families: Huawei is coming!
Throughout the entire market, after more than two years of precipitation, the intelligent hardware industry has gradually matured, and it is difficult for enterprises to use the concept hype to fool consumers. The crowdfunding and B2C e-commerce model has become invalid, and the â€œexperienceâ€ has become the winner. key point.
At this time, Huawei, who has been "crouching" for two years in the smart home market, suddenly has some action, which makes the intelligent hardware practitioners feel scared: Huaweiâ€™s consistent wolf-like faction, its arrival is a blessing. disaster? In this regard, the "Smart Product Circle" reporter exclusive interview with Huawei's smart family ecosystem circle and the general manager of the network SingleOSS field He Yibo, listening to his interpretation of the ecological thinking behind Huawei.
Breaking the three-month curse, where does the experience come from?
According to the survey, the average time for users to continue using smart hardware will not exceed three months. The fundamental point is that product killing has entered the stage of â€œexperience is kingâ€. However, most hardware product manufacturers do not take into account the actual environment in the production process, resulting in most smart home applications. Short-lived, early-morning consumption.
For example, in a home entertainment scene, users often have screens when watching 4K TVs, and the progress bar during peak hours is difficult to move. Interactive somatosensory games are also lacking in immersiveness due to delays in operation response; In the home control scenario, imagine that if the smoke detector sends an alarm, the gas is not cut off as planned, and the window is not. Open by instructions, who dares to use?
It can be seen that the lack of "smart pipes" hardware products/applications is like a martial arts person who has not yet opened up the second line of Ren Du, and it is difficult for you to have a skill. He Yibo pointed out that the key to the problem is that the quality of the network connection is not enough to support the experience needs. At present, a large number of innovative applications such as 4K smart TV, online karaoke, AR/VR, games, video social, video surveillance, robots, etc. are facing the development stage from â€œfresh conceptâ€ to â€œscale applicationâ€, and data traffic There are extremely high demands.
Based on the refined operation of the home network pipeline and the deep integration of intelligent hardware and intelligent pipeline, the product application experience will undergo tremendous changes. Take Wenzhou Mobile's â€œ4Kâ€ smart home application project as an example. Huawei and Skyworth cooperate to speed up 4K video online. Skyworth only needs to add a simple button to its smart TV interface. Click this button to call Huawei OpenLife pipeline capability. "Online real-time speed-on-demand" effectively solves the problem that users want to watch the program at a critical moment.
Figure 1: Based on intelligent pipeline, application experience upgrade
How is the quality of the network connection made?
From the above point of view, the importance of intelligent pipeline is self-evident, then, how is it achieved?
First of all, it is necessary to effectively open up the "cloud-tube-end" to achieve high-quality interconnection between "cloud" and "end". As we all know, the pipeline is shared, especially the current network uplink and downlink bandwidth is asymmetric, when many intelligent applications seize the limited bandwidth resources, the user experience only "wait".
The current manufacturer's solution is to enhance the user experience by adding a storage hard disk in the home and increasing the cache. As the simulation progresses, the hard disk space and cost increase, but the experience is still intermittent. If the advantage of the pipeline is introduced, the bandwidth speed can be automatically realized through the sensing service, and the real-time transmission of data can be guaranteed. In addition, the pipeline has the ability of hierarchical guarantee. By identifying the priorities of different services and automatically selecting the optimal path transmission, it can preferentially meet the bandwidth and stability of high-real-time applications such as game commands, robot commands, and home IPC real-time monitoring.
Figure 2: The ability of intelligent pipelines cannot be ignored in the three-level and half-control theory.
Secondly, in the home, it is necessary to efficiently realize the interconnection between the home control gateway and the terminal hardware. The home control gateway is the center of home interconnection. It has two levels of interconnection with the terminal hardware: First, the network interconnection, to achieve the connection and call between ZigBee, Zwave, WiFi and other multi-protocols in the home. Second, business interoperability, such as when the camera touches the screen, it will be rich in video calling, online education and other rich applications; in addition, many cameras do not have the ability to encrypt, anti-virus, etc., connected to the Internet is easy to be monitored by hackers, if these cameras call The ability of safety manufacturers can not only solve safety problems, but also reduce investment in research and development and maintenance.
In He Yibo's view, business interoperability has a huge impact on application innovation. By building an open smart home platform, different manufacturers put their core capabilities on the platform, improve service quality and shorten new through integration and integration of capabilities. The business listing cycle will eventually produce a "1+1" 2" win-win effect.
Join hands with operators to get through the "last metre" and fully utilize the channel advantage
The experience problem has been solved. In the current failure of the traditional sales model, how do hardware companies overcome the â€œlandingâ€ difficulties?
It can be seen that in the existing types of cloud platforms (mobile phones, smart hardware), the path for Internet companies to build an ecosystem is based on personal mobile phones/Apps, thus entering new applications for home development. At present, many mobile phone manufacturers and Internet e-commerce companies represented by Apple homekit have already participated in this. In this way, the development of users in the early stage is low, fast, but not sticky enough.
Another path is based on just-needed devices, such as smart TVs, white lights, and robots. Taking robots as an example, it is possible to realize child care/education, as well as old people's medication reminder/fall protection, security monitoring, home control and other functions. Some enterprises also hope to develop robots into local control centers for families. However, the layout of this platform is pre-installed with a high threshold, and the initial development speed is relatively slow.
Figure 3: Horizontal comparison of three types of home platforms
With the geometric growth of data traffic and the overall profit decline, operators began to regard smart homes as the fifth largest business and seek transformation. The smart home ecosystem around the operator communication has become the third new force in the industry. .
Compared with the former two, operators rely on decades of accumulated "last mile" capabilities, have a large number of home users, and through the ability to go deep into the home gateway to help solve the deployment and management of massive home business, can be hardware Product offering channels and bringing users are expected to be the best shortcut to build a smart home cloud platform. However, operators also face many daunting challenges, such as how network capabilities match home application services. How to quickly integrate various cross-border applications and devices? And how to build, install, and maintain smart home devices with partners?
In this regard, He Yibo pointed out that Huawei's role is to help operators activate telecom assets, realize the evolution of home wide terminals to smart home gateways, and aggregate home hardware and application services. Up to now, Huawei has owned 180 telecom operators and hundreds of millions of homes, and many of them have chosen to become OpenLife ecosystem partners, with strong channel power to promote industrial development.
After talking for so long, what is Huawei OpenLife?
Huawei OpenLife: Open network capabilities, build an open ecosystem, and drive industry prosperity
He Yibo said: "OpenLife is Huawei's smart home business development plan. Huawei has a clear industrial positioning, we will not do smart home products or applications, but provide open pipeline capabilities and open home gateway capabilities through its own' Cloud-pipe-end's full connectivity and years of technology accumulation in the communications industry provide fast, efficient, secure and stable connectivity for smart home hardware and applications. At the same time, we will create an open capability platform to help achieve capacity aggregation and let everyone Can focus more on improving their core competencies."
In summary, Huawei OpenLife will import three new capabilities for the current smart home industry:
First, the intelligent pipeline connection capability, to achieve the "available" to "easy to use" leap. In order to facilitate the rapid acquisition of connectivity capabilities by industry partners, Huawei has created a smart home solution with the NetOpen cloud platform and smart home gateway Smart HG as the core components. The smart pipeline capability is encapsulated into a SDK through the NetOpen cloud platform to provide free access to partners and help wisdom. In the fierce competition of homogenization of current products, family players can quickly improve the quality of their business by leveraging pipeline capabilities.
Figure 4: Huawei's free intelligent high-speed "highway" - intelligent pipeline
Second, an open ecological platform and application supermarkets to accelerate industrial prosperity. Huawei will build the "SDK/API Capability Supermarket" for free. Smart home industry partners can put their own capabilities in the supermarket, or they can purchase the required capabilities. Based on the ability aggregation of Huawei's open platform, â€œsmall manufacturersâ€ can also achieve â€œbig integrationâ€ to achieve rapid listing of innovative services.
Third, the operator channel: rapid deployment of massive users, gateway "0" cost. Huawei has good channel and cooperation experience in the field of telecommunications. As long as the partners integrate their capabilities into the Huawei SDK, they can be built into the Huawei Smart HG home gateway. The deployment service no longer has to provide hardware such as a home control gateway. The carrier broadband user needs to directly load the SDK to achieve an effective connection.
Figure 5: Huawei OpenLife ecosystem focusing on â€œopen capability, system integration, cross-domain cooperationâ€
In 2015, â€œSmart Home, Enjoy Life â€“ 2015 First Huawei OpenLife Smart Home Application Development Competitionâ€ hits! From September to December, Huawei will work with operators to find innovative application partners and jointly set up an innovator alliance.
Registration link: http://
Â· Entry rights:
Â· Huawei Global Developers Conference showcases opportunities to cover 2000+ industry professionals and 50+ media
Â· The top 20 programs will give priority to deep cooperation opportunities with China's three major operators
Â· The top 10 programs will give priority to Huawei's smart homes and 120 channels of mainstream operators worldwide
Â· The top 3 excellent programs have the opportunity to join hands with Huawei to participate in the 2016 Luxembourg European FTTH Conference Forum and Program Show, 2016 Barcelona Mobile World Congress Huawei OpenLife Ecosystem Achievements
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