In 2016, the smart box market continued to advance. However, in recent days, the media news that "smart TV boxes are dead" has come to an end. Is this really true? In actual fact, smart TV boxes have great potential, especially in the subdivided areas, including children's markets, young people's markets, and the elderly market. In 2015, they have become very popular. In 2016, both the market size and consumer attention are extremely high. Look. In this article, let's look at the representative box products in the market segment. What are the differences in the features, content, details, and personality of the products?
1. The old man: The love of Kiki Art Box J1 will be perfect for parents.
The development of smart box elderly market is the most representative of the orange box. It is a smart box newly developed according to the old people's habits and viewing program types, priced at 299 yuan.
The orange box J1 uses a quad-core RK3128 processor, 1GB of memory, and 8GB of storage. Has AV interface, 2 USB ports and 1 HDMI port. Using the smart box system based on Android 4.4 depth optimization, UI design is very user-friendly and easy to operate. The old people like a variety of video resources are very rich, including TV dramas, movies, variety shows, dramas, square dances, health and other 280000-times long-range film source . The orange bean box is a collection of home-sharing areas, television channels, and weather forecasts, all of which fit the elderly's lifestyle.
The "Shared with family" feature allows children to increase the interaction between parents and children by sending photos, videos, voice, and push TV programs. At the same time, the warm-hearted medication reminder function enables parents to truly feel the intimate care of their children. The remote control is equipped with a one-click view function, simply press the "home" button, you can watch the photos and videos shared by the children; the "one-click help" self-help function makes parents feel that the love of their children is everywhere. Let parents feel the care and companionship of their children and easily relieve their loneliness.
J1 users can refer to the tutorial: Orange beans box J1 installation method Install sofa housekeeper to implement third-party application box expansion.
2. Children: Disney's vision is very magical
Disney Vision is a high-end, educational, entertaining and learning smart product jointly launched by Alibaba and Disney on December 15, 2015 for children aged 2-14. The price is RMB 799.
Using the Disney design representing the animated character Mickey, it features a deeply customized YunOS 3.0.4 system, a quad-core A9 CPU, 2GB of memory, and 8GB of storage. Support Bluetooth 4.1, 2.4GHz/5GHz dual-band WiFi, BLE voice remote control.
Disney Horizons provides entertainment including Disney and Pixar’s popular movie and animated episodes, games, e-readers, songs, and Disneyland’s latest news. A minimalist, easy-to-manipulate UI interface tailored for kids, with the main interface featuring Disney characters. There are eight special categories: movies, animated dramas, music, animated stars, amusement parks, shopping malls, games, and picture books. Each type of rotary switch has distinctive cartoon characters with different themes. The interface is lively and lively.
Users of Disney Vision D_1 can refer to the tutorial: Disney Vision D_1 Installation Method Install a sofa housekeeper to implement third-party application extensions for the box.
3, young people: millet box 3 will "play" word to do enough
The main users of smart boxes are young people, so the market is fiercely competitive, such as the Lynx box and the millet box. Young people have a strong demand for smart box content, and they require the highest video content and quantity. In this regard, Xiaomi Box 3 did a good job, priced at 299 yuan.
Millet box 3 uses S905 quad-core processor, 1GB memory, 4GB storage, 2.4GHz/5GHz dual-band WiFi, Bluetooth 4.1, convergence iCNTV, GITV, Mango TV and Hua TV number four licensees and hundreds of major video network sites, The current content is upgraded to 440,000 hours. In addition, the millet box 3 is also very good in terms of game performance, and it is very attractive to young people.
The millet box 3 maximizes the richness of content and entertainment. This is one of the important factors for young people to like this product.
Millet box 3 users can refer to tutorial: Millet TV 3 installation method Install sofa housekeeper to implement box third-party application extensions.
Write last
The idea of ​​“badmouthing†the box is more like a "conspiracy theory," and it is obviously a person who lacks a deep understanding of the industry chain and thinks about it. It is undeniable that the competition in the smart box industry will remain fierce in 2016, but like all industries, market capacity and space will be there. It depends on how the products in the market segments are played.
Compared with other digital products, the box products are already very mature, and the market segment is in the ascendant. Although the market for young people is a Red Sea, the children's market and the elderly market are undoubtedly just beginning. For example, the iQIYI orange box already occupies a large market share for the elderly users. The subdivided, vertical, and extreme product features will make it occupy the top spot in the market segment. And emerging brands and products based on this model will probably flock to the market in 2016, and the box market will become more diverse and prosperous.
1. The old man: The love of Kiki Art Box J1 will be perfect for parents.
The development of smart box elderly market is the most representative of the orange box. It is a smart box newly developed according to the old people's habits and viewing program types, priced at 299 yuan.
The orange box J1 uses a quad-core RK3128 processor, 1GB of memory, and 8GB of storage. Has AV interface, 2 USB ports and 1 HDMI port. Using the smart box system based on Android 4.4 depth optimization, UI design is very user-friendly and easy to operate. The old people like a variety of video resources are very rich, including TV dramas, movies, variety shows, dramas, square dances, health and other 280000-times long-range film source . The orange bean box is a collection of home-sharing areas, television channels, and weather forecasts, all of which fit the elderly's lifestyle.
The "Shared with family" feature allows children to increase the interaction between parents and children by sending photos, videos, voice, and push TV programs. At the same time, the warm-hearted medication reminder function enables parents to truly feel the intimate care of their children. The remote control is equipped with a one-click view function, simply press the "home" button, you can watch the photos and videos shared by the children; the "one-click help" self-help function makes parents feel that the love of their children is everywhere. Let parents feel the care and companionship of their children and easily relieve their loneliness.
J1 users can refer to the tutorial: Orange beans box J1 installation method Install sofa housekeeper to implement third-party application box expansion.
2. Children: Disney's vision is very magical
Disney Vision is a high-end, educational, entertaining and learning smart product jointly launched by Alibaba and Disney on December 15, 2015 for children aged 2-14. The price is RMB 799.
Using the Disney design representing the animated character Mickey, it features a deeply customized YunOS 3.0.4 system, a quad-core A9 CPU, 2GB of memory, and 8GB of storage. Support Bluetooth 4.1, 2.4GHz/5GHz dual-band WiFi, BLE voice remote control.
Disney Horizons provides entertainment including Disney and Pixar’s popular movie and animated episodes, games, e-readers, songs, and Disneyland’s latest news. A minimalist, easy-to-manipulate UI interface tailored for kids, with the main interface featuring Disney characters. There are eight special categories: movies, animated dramas, music, animated stars, amusement parks, shopping malls, games, and picture books. Each type of rotary switch has distinctive cartoon characters with different themes. The interface is lively and lively.
Users of Disney Vision D_1 can refer to the tutorial: Disney Vision D_1 Installation Method Install a sofa housekeeper to implement third-party application extensions for the box.
3, young people: millet box 3 will "play" word to do enough
The main users of smart boxes are young people, so the market is fiercely competitive, such as the Lynx box and the millet box. Young people have a strong demand for smart box content, and they require the highest video content and quantity. In this regard, Xiaomi Box 3 did a good job, priced at 299 yuan.
Millet box 3 uses S905 quad-core processor, 1GB memory, 4GB storage, 2.4GHz/5GHz dual-band WiFi, Bluetooth 4.1, convergence iCNTV, GITV, Mango TV and Hua TV number four licensees and hundreds of major video network sites, The current content is upgraded to 440,000 hours. In addition, the millet box 3 is also very good in terms of game performance, and it is very attractive to young people.
The millet box 3 maximizes the richness of content and entertainment. This is one of the important factors for young people to like this product.
Millet box 3 users can refer to tutorial: Millet TV 3 installation method Install sofa housekeeper to implement box third-party application extensions.
Write last
The idea of ​​“badmouthing†the box is more like a "conspiracy theory," and it is obviously a person who lacks a deep understanding of the industry chain and thinks about it. It is undeniable that the competition in the smart box industry will remain fierce in 2016, but like all industries, market capacity and space will be there. It depends on how the products in the market segments are played.
Compared with other digital products, the box products are already very mature, and the market segment is in the ascendant. Although the market for young people is a Red Sea, the children's market and the elderly market are undoubtedly just beginning. For example, the iQIYI orange box already occupies a large market share for the elderly users. The subdivided, vertical, and extreme product features will make it occupy the top spot in the market segment. And emerging brands and products based on this model will probably flock to the market in 2016, and the box market will become more diverse and prosperous.