Smart TV Frostfire two days

After numerous Internet companies marched into the smart TV field, they chose to release their products in September. On September 3, TCL and iQiyi released "TV+". On September 5th, Xiaomi launched its first smart TV "millet TV." After seeing other manufacturers release smart TVs, LeTV also chose to join in. On October 10th, LeTV launched its own new super TV S50.

Although it was all music and television together, it was very different. According to the report of the electric science and technology reporter, after LeTV’s release of the smart TV, there was a hot sale scene. On the websites of the fair and 58 cities, LeTV’s smart TV was being scrambled, and its price was constantly being raised; After Art and Alibaba released the smart TV, it was bland and motionless.

LeTV was hot-fried With the participation of Internet companies, smart TV has become the biggest hot spot. Both LeTV Super TV and Xiaomi TV have been sold out in a matter of minutes. According to official data, the first batch of 3,000 units of Xiaomi TV was sold out in less than two minutes on the line, and LeTV sold 10,000 units in 10 minutes in the latest. This amazing movement is simply breathtaking.

In the mobile phone market more successful Xiaomi, this time to do smart TV, but also took the test of water mentality, so the number of television is not much, but since the millet TV listing, it continues to turmoil. First, it was said that the panel of Xiaomi TV was behind and was a product of the Stone Age; then it frequently fell into the lawsuit of content infringement; then it fell into a dispute with Tongzhou Electronics. Finally, it was also reported that Xiaomi TV had settled its purchase results during the open purchase process. Its hot purchase was also considered to have contributed to the “cattle party”.

Millet TV is not expensive, 47-inch smart TV is priced at 2,999 yuan, it can be said that the industry was relatively low at the time, but also a bit of a loss of the suspects. But whether Xiaomi has such a suspicion or not, Xiaomi TV has already succeeded in screaming. Each time, negative news has increased Xiaomi’s popularity. Millet TV did not prove its innocence in negative news, but succeeded in selling itself out in negative news.

How to say that the first time that Xiaomi released smart TVs is hot is a questionable scene. After LeTV Super TV S50 is released, it is undoubted that there are hot scenes. Because this is not LeTV's first release of smart TV, nor is it the first time that LeTV has appeared hot, as early as July, LeTV Super TV X60 set a sales miracle that month, the LeTV S50 once again hot, It shows that LeTV does have its own unique features in terms of price, configuration and sales model. It is luck to be hot once, two times is strength, three times are gods, music as the S50's hot, just shows his strength.

Iqiyi Ali smart TV is quiet and different from LeTV. Iqiyi chose to cooperate with TCL to release smart TV + TV. Alibaba chose to cooperate with Skyworth to launch CoolTV. Both traditional manufacturers have their own manufacturing factories and sales channels. Ali and iQiyi are only responsible for the content and application of smart TVs. In the production and sales of products, iQiyi Ali does not dominate. LeTV and Xiaomi are completely self-sufficient in the production and sale of products.

In the sales model, LeTV adopted its own re-marketing, and Xiaomi chose hunger marketing as always. The two traditional TV manufacturers have adopted traditional offline sales methods and have also adopted traditional publicity methods. They are far less attractive to these emerging Internet companies in the promotion of products.

When the product was released, whether it was Skyworth Ali, TCL iQIYI, or Xiaomi, it was the eyeball of the user. However, when it started to sell, LeTV was in full swing. Skyworth Ali and TCL love Qiyi. There is no movement or even forgotten. Therefore, it is not an exaggeration to describe TV+ and cool TV with little rain and rain.

At the same time, in the price, the millet TV 2,999 yuan has been regarded as the lowest price of the market at that time, but after LeTV S50 came out, it was regarded as a veritable subversion of the traditional TV industry, 50-inch TV, priced at only 2,499 yuan It's cheaper than the 47-inch millet TV. In contrast, TV+ and CoolTV, the TV version of the Grand Prix version is priced at 4,567 yuan, 55-inch dream version of Cool TV is priced at 4,999 yuan, the size of these two TVs and music as the S50, millet TV is close, but the price is much higher than LeTV And millet. Such a high price is one of the reasons why TV+ and CoolTV don't care.

September is a lively month. Everyone has resorted to all the stops and released their own smart TV. But behind the bustling, there are often no lively parties. Let's watch music as hot, and Ali’s love of Fantastic Art is the best. The proof.