TCL TV Takes Three Awards

Recently, the “2013 China Electronic Information Industry Economic Operation and Color TV Industry Research Conference” (CRC), organized by China Electronics Industry Association and Aowei Consulting, was held in Beijing. The theme of the conference was "Transienation, Transformation, and Transcendence". It conducted an in-depth discussion on the development of China's color TV sets under the new situation, and honored outstanding color TV products. Among them, TCL became the biggest winner of the game. Its TV+ iQIYI TV and Disney Children's TV won the “Innovation Product Award” with industry-leading innovation. Disney TV’s six eye protection technologies won the “Innovation Technology Award”. "In one fell swoop became a company that won three awards.

It is understood that CRC is held once every quarter, closely linked to the industry hot spots, for the full development of China's color TV development, the meeting results have often become the barometer and weather vane of China's color TV. "Especially this is the 30th CRC conference, which has gathered many heavyweights in the industry and is the highest specification event in the color TV industry in recent years." Industry insiders say that they can win the highest award on such a platform, representing TCL has received the industry's highest recognition and awards, further consolidating its position as the No. 1 brand of China Color TV.

“Recalling that in 2013, Internet TV ushered in full-scale development. TCL teamed up with Baiyi's iQiyi and launched TV+ iQiyi TV strongly. This led the trend of innovation and became the most successful Internet crossover TV, winning the innovation award. The judges said that TV + broke the traditional color television thinking and creatively created an “internet, product, marketing, and channel” four-in-one internet business model, with sales exceeding 100,000 units in less than four months of listing. CES Exhibition won the heavyweight “Global Innovation Smart TV Award of the Year” and achieved the first break in TCL's Internet TV field. It is the best example of cross-border cooperation products of China's color TV industry.

The judges pointed out that in the past, smart TVs were more concerned with smart applications, but content resources were scarce. TV+ took the lead in implementing the Internet's massive resources on TV for free, bringing a whole new audio and video experience to users. It is understood that TV + has 200,000 series of the hottest, the latest high-quality video content, more than 30,000 episodes of domestic and international television dramas, more than 3,000 domestic and foreign film and television documentaries, and all permanent free, in one fell swoop to overcome the content difficulties. At the same time, TV+ has also made significant innovations in hardware, functions, services, etc., and achieved full-scale breakthroughs. It is the Internet terminal that most understands the Internet and most understands TV. "TV+ has demonstrated the breakthrough innovation of TCL and iQiyi, and it deserves to be the most innovative internet TV product."

For many other award-winning TCL Disney Kids TV, many judges are also full of praise. Some judges pointed out that Disney TV is tailor-made for children and has strong eye protection, learning and entertainment functions. It has opened up a brand new children's market, Blue Ocean, for China's color TV industry. It is a model of color TV innovation products. It is reported that, according to children's learning characteristics, TCL Disney Children's TV has introduced learning and application functions such as Learning Children's World, Education Point of View, Qiao Oral Companionship, and Future Education, so that children can enjoy quality education at home. When the children are learning to be tired, TCL Disney Children's TV Kid's Edition Cloud Rewards K songs, children's play parks, Disney game parks and other rich entertainment applications, can be a good way to ease the children's intense learning pressure and enrich their children's after-school life. Give your child more joy.

TV experts pointed out that Disney TV also created six eye-protection technologies, including visual training, children's natural light, distance sensing, ambient light, etc., to ensure children's vision through multiple dimensions such as viewing distance, viewing time, and light adjustment. In particular, as the training technology, it is the first technology that can improve the visual acuity on smart TVs, and it is also a major industrialization result of the National Science and Technology Ministry's 863 plan. This technology utilizes the fact that the ciliary muscle of adolescents is not yet mature and has strong plasticity, allowing children to improve their eyesight while playing puzzle games with an efficiency of 95% or more.

“The TCL won the CRC's three innovation awards in one fell swoop, demonstrating that TCL had a big explosion in innovation in 2013.” Experts pointed out that TCL’s strong innovation is also reflected in more aspects, such as TCL’s first 4K technology, standards, The landing of the price played the biggest role in the popularity of 4K TV. At the conference, in the "Smart TV Series Specification" standard issued by the Video Association, TCL not only made a great contribution to the standard development, its key products 4K smart cloud TV cloud E5690 and TV + iQIYI TV more Being one of the products that best meets the requirements of the standard, innovation has led the industry. According to industry insiders, the ecology of the entire color TV industry will undergo tremendous changes in 2014, and TCL already has the advantage of strong innovation. It will have a bright future and continue to lead the innovation and development of China's color TV industry.