The General Administration of the People's Republic of China has issued a "restricted foreign order" to increase the space for domestic homemade works

Homegrown works space is big

The “Limiting Foreign Orders” is first of all a restriction on the number of foreign dramas: In 2015, the number of film and television dramas that could be introduced was 30% of the number of domestically produced movies and TV dramas that were broadcast online in the previous year (2014), and the country and subject matter types must be varied. Change. Followed by content control: Encourage the introduction of broadcast content healthy, well-produced, promote the truth, goodness and beauty of overseas film and television drama. The common homicide, violence, eroticism, and psychological metamorphosis in the American drama must be cut down.

According to people in the industry, “restricting foreign orders” has played a role in promoting the development of domestic cultural industries. Each video site believes that the restrictions imposed by overseas broadcasts have limited impact on the overall video site, because the viewers of the American drama are niche and not the main users of the Internet. The main traffic of major websites is not from the American drama, but domestic TV dramas and large-scale variety shows. According to website data, the proportion of US dramas in overall traffic is only single digits. For the space reserved for 2015 due to a reduction in overseas drama, each video site will be filled with home-made dramas and home-made dramas. In addition, “Chinese-foreign company cooperation”, especially with Korea, which is extremely good at idol drama production, will have a lot to do. Some industry insiders predict that in cooperation with Korean companies, launching homemade content with the nature of Korean drama is likely to become a popular model in 2015.

At the beginning of the year, Youku took the lead in testing the water and jointly launched a new self-made drama doll knight dream knight with South Korea’s JYP Corporation. Although the play is a joint production between China and South Korea, the Korean director and the star performers have all adopted the Korean team. In particular, the Korean men's team GOT7, which is owned by JYP, is a full-time member. The youth-based love story is based on the campus theme. The form of expression is the strength of the Korean team. In the middle of last year, Sohu has injected 15 billion won into South Korea's keyeast entertainment media company, which has Bae Yongjoon, Kim Soo Hyun, Kim Hyun Joong, Lin Xiujing and other actors, and has become the company's second largest shareholder. This is considered to be the clear signal that Sohu Video will cooperate with more Korean companies in content creation and distribution. Tencent’s QQ Music also announced at the end of 2014 a strategic cooperation with South Korea’s YG Entertainment, which has popular groups such as BIGBANG and 2NE1.

Overseas drama prices dropped

Although the broadcast content has been greatly restricted, many video sites still support this policy. “At least the prices of foreign dramas have dropped, and they have been too high before!”

Recalling the overseas drama market in recent years, the prices of British and American dramas are high, but they are still “highly cost-effective” compared to their production expenses; while the prices of Korean dramas are obviously somewhat imaginary, and the royalties of Korean drama exports to China are high. And repeatedly refreshed records. According to South Korean media reports, Korean TV drama rights in China were only US$1,000 to US$3,000 each in the three to four years ago, but in 2013 they broke through a single US$10,000. Your copyright from the stars has become a phenomenal work in China has reached 40,000 US dollars per set. Then the copyright price of Korean dramas went up further. By May 2014, Doctor aliens had already exceeded 80,000 US dollars. According to statistics, the highest copyright price of Korean dramas sold to China in 2014 even broke through 200,000 U.S. dollars for a set of 300,000 U.S. dollars.

Because many buyers of video sites in China have limited knowledge of Korean TV dramas and Korean-language culture, they only judge the price from the popularity of the starring act. This has led to a number of embarrassing situations of “spending big money for bad drama”. As an example of her cute Korean drama in the summer of 2014, because the actor was Rain, the introduction price of the entire drama reached a record-breaking $3.2 million, but the play was not only tedious, but also the actor performance. Criticism has even led to a disastrous defeat in ratings in Korea.

The implementation of new regulations for overseas drama is likely to reduce or even eliminate this irrationality. After the SARFT began to review overseas dramas on major websites in January, the copyright price of Korean dramas has dropped by 1/3.