The professional agency Deloitte released "Deloitte's 2015 technology, media and telecommunications industry trends forecast" on the 2nd. It is estimated that in 2015, sales of smart phones based on upgrade demand will reach 1 billion units, and sales will exceed 300 billion US dollars.
Hou Po, the head of Deloitte China Technology, Media and Telecom Industry, said that as the penetration rate of smart phones is higher than that of Europe and the United States, China will lead the world in the growth rate of “contactless mobile paymentâ€.
The report said that the sales trend of smart phones is driven mainly by upgrade demand. According to sample statistics conducted in many countries, about one-third of respondents believe that they are most likely to purchase in the coming year. Electronic devices are smart phones, and computers and tablet computers each account for about 20%. Hu Jiawei, a partner in the M&A trading service of the Deloitte China TMT industry, said that the improvement of smart phone technology and functionality, even appearance changes, will attract consumers to change handsets.
In addition, the report predicts that the global IOT equipment shipments in 2015 will increase by 60% compared to 2014. By then, the total number of IoT devices in the world will reach 2.8 billion. The total value of IoT hardware equipment is expected to reach US$10 billion, related derivative services, Such as professional consulting, data analysis and wearable health care equipment, etc., will reach as much as 70 billion US dollars.
Apple announced the launch of the Apple Pay mobile app in October last year, triggering a non-contact mobile payment model to become a hot topic in technology, telecommunications, consumer, financial and other related industries. The report predicts that 2015 will be the turning point of global non-contact mobile payment, and financial institutions, businesses, consumers, technology vendors and operators are all ready to go. And with the development of mobile payments, other non-contact processes (such as immigration information, etc.) will also be integrated into mobile phones.