Wang Heilong said: I always think that good design should be simple, whether it is pleasant or seemingly dull, as long as it is pleasant, unique, giving people the spirit and the body to enjoy and meet the function of use, the design is very Good design.
Teacher turned into a master of design
Since childhood, Black Dragon has a lot of interests and preferences, such as painting, engraving, calligraphy, etc., especially love reading and modeling. After graduating from college, Wang Heilong became a university teacher. He worked for eight years. During his eight years of teaching, he successfully founded the design profession. In the early 1980s, design education was still in the ascendant in China, and it was a proud thing to successfully establish a design major in an engineering school. But at that time, after all, it was more on paper, and there were few opportunities to actually practice. Wang Heilong was lucky enough to catch up with the tide of reform and was in Shenzhen, a frontier city open to the outside world, so he had more opportunities to practice.
Wang Heilong’s career in entrepreneurship and design seems to be so smooth. When asked if he had any bumps in his design career, he smiled and said: There is nothing frustrating, just learned how to communicate with customers in this process, how to put their own ideas and creative feelings into practice, after all, Design is not a matter of pure self, and many times you must learn to compromise.
A thousand readers have a thousand Hamlet. In other words, a thousand design masters have a thousand design styles. Style is the language of the designer and the unique charm of the designer.
Wang Heilong said frankly: I prefer pure and simple things. I always think that good design should be simple, but whether it is pleasant or seemingly dull, as long as it is pleasant, unique, and spiritual and physical. Designs that enjoy and conform to the features of use should be good designs. It is an anti-natural voice for me to talk about the pretentious gesture. So I don't deliberately emphasize or advertise my style. Everything should be natural. I always appreciate Scandinavian design and envy the Nordic life.
Scandinavia includes Sweden, Denmark, and Norway. All three countries have their own characteristics. Denmark is known as the fairy tale kingdom. Norway is the fjord kingdom. (Like a lake is not a lake, like a river is not a river, it is a sea. Unlike the waters of the sea, Sweden is known as the design kingdom. Scandinavia's natural environment, dense forests, dotted lakes, rushing glaciers, meandering snowy mountains, raging oceans, long and quiet white nights, steeped castles, ancient walls, pirates, warships, Beautiful fairy tale shows the charm of Scandinavia.
According to Wang Heilong, Scandinavian design is world-renowned for its simplicity, elegance, functionality, and warmth. It has a simple and organic form, natural color and texture. This design style was first revealed at the Stockholm Expo in 1930, and at the 1939 New York International Fair, the international status of Swedish modern style was established. After the 1950s, the Scandinavian Design Annual Exhibition was held in various countries in turn, with a wide range of influences and made significant contributions to the exchange of design circles.
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