Why is the smart hardware so silly?

Lei Feng Net Note: This article author keso. The picture was taken on January 23, 2008 in Tokyo, Japan.

I have used a lot of smart hardware, from smart bracelets to smart lights, from smart rice cookers to smart blood pressure monitors, from smart bedside clocks to smart sockets. To be honest, the word “smart” is more often an antonym than "Fool" is a meaning, and it is not a "fool" of a "point and shoot" camera.

As an area attracting attention and investment, smart hardware was once very hot and there was a period of time when it was necessary to create a new industry. Sounds really good, China's mature and complete hardware manufacturing base, plus software and the Internet, as well as smart concepts, China's manufacturing upgrade to Chinese intellectual creation, and even China's creation, perfect.

However, the fresh energy brought by intelligent hardware didn't last long, and many people were cynical with smart hardware. The wristband does not measure the heart rate, the light does not connect to the Wi-Fi, and the light in the toilet is automatically turned off. You have to shake your body while urinating. Tell the body sensor that you are still there. Don't turn off the light.

I have used a smart pillow. In some special cases, I can monitor my sleep and sleep quality through my mobile application. I can also measure my breathing and heart rate during sleep... Of course, under normal circumstances, mobile applications cannot read these smoothly. data. Even if I know the data, then what? No, then, sleeping on this smart pillow, I would neither sleep better nor sleep worse. Fortunately, this smart pillow is quite comfortable as a pillow, so I don't charge it at all at the moment. It's good for a normal pillow.

I bought a smart alarm clock on Taobao. I thought it should be able to automatically take over the phone's various notification events after connecting to the phone. It cannot; I thought I could replace its built-in ring tone with the music on my mobile phone. No, I thought that the daily weather conditions, air quality index, and limit line number would be pushed to me every morning. Now, the mobile phone application of this alarm clock has not been updated for more than a year. Even the official website cannot be opened.

On January 5th this year, Fitbit released the new smart watch Fitbit Blaze at CES. Guess how the capital market responds to this new product? Fitbit shares crashed 18% on the same day. The Fitbit, which had a market value of nearly 10 billion U.S. dollars at the time of the highest price, now has only 3 billion U.S. dollars left. This is the status of the smart hardware industry leader, quite representative.


Similar to the Fitbit, GoPro, the oldest player in the sports camera market, has also experienced a wave of roller coaster prices. From being sought after to being sold off, the GoPro has been around for a year.

With the cooling of smart hardware, people have found that smart hardware has almost no new value. People with insomnia use smart pillows to remain insomnia, people with high blood pressure use smart sphygmomanometers. Blood pressure is still high. These smart hardware do not do more than ordinary hardware. The only difference is that smart hardware adds Wi-Fi or Bluetooth modules. Connected to the Internet, it can be controlled by a mobile phone, or even controlled by a mobile phone. You buy an air conditioner. Now it's smart. You can't use the remote control to switch the air conditioner. You have to pick up the phone, open the application, and select on or off there. what? Still can't control? Oh, it's broken.

Smart hardware heat is triggered by the smart phone, and for a moment everything seems to be smart. Now smart phones have also passed its highest point and entered the era of long after-smartphones. But unlike smart hardware, which has only left a bubble in one place, smart phones have literally changed almost all related industries, such as mobile phone industry, internet industry, retail industry, financial industry, and life service industry. A smartphone is called a smart phone just because it can make calls. In addition, it has almost nothing in common with traditional mobile phones. But looking back at smart hardware, not to mention the revolution, it is rare to do better than traditional hardware. Too much speculation, too much brainlessness.

In fact, whether a product is good or bad is not related to intelligence. A rotten product, no matter how much smart concept is added, is still a rotten product, and it is even worse. Therefore, I agree with Lei Jun’s argument that there are a large number of products in the market that are supposed to be well-made but not well-made, such as patch panels and dry batteries. Seriously re-doing these unproductive products is a huge task. Opportunity. And intelligence really doesn't stick like a label.

I am still interested in trying out various new smart hardware products. I hope that after the smart hardware has passed, some intelligent hardware entrepreneurs who have really thoughts and perseverance will be left to make truly creative and quality products.

This matter has nothing to do with the various concepts, nothing to do with intelligence, this matter is only related to serious, professional-related.

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