Actually, in the previous two years, the traffic entrance of the living room has always been recognized as a smart router. Therefore, many Internet companies have launched corresponding products, such as millet routing, Glory Cube, and 360 security routers. Their main positioning is to occupy the living room traffic entrance. the Lord. However, the profitability of smart routers is still unclear. This is basically a flash in the pan and it is no longer hot. With the popularity of smart TVs, how to turn the first large-screen device in the living room into a traffic entrance becomes a place where Internet TVs begin to think.
Since 2013, the rise of Internet TV brands such as LeTV and Xiaomi has been aimed at controlling the entrance of the living room from the hardware side and building the living room ecology through the content. Among them, LeTV's ecological vision is the most magnificent. It is prepared to put all family entertainment in its own ecology. However, millet is a little bit of thunder and rain, and it has a somewhat unclear prospect. Faced with the attacks of Internet TV brands, traditional TV manufacturers have naturally been unwilling to wait. They have launched their own smart TVs, or set up online Internet brands. Through cooperation with the content side, they have strengthened their control over users. One of the most representative is the Skyworth Cool Start model.
In particular, the "non-ecological content" strategy model released by Kukai some time ago allowed the industry to see the status of Kukai in the dispute over the Internet TV portal. It was also the first in the industry to explicitly express and regulate the living room economy. The development strategy.
In Cool Co.'s “big content†development strategy, the obvious difference from the eco-envelope that music has always emphasized is that it is characterized by openness and cooperation.
First of all, CoolTV is a large-screen display platform for the living room. It invites elite content providers and intelligent hardware platforms to enter. CoolTV is not only the home entertainment center, but also the home security, surveillance, and various data display platforms. In Cool Vision's vision, the function of Cool TV will integrate data collection points of smart devices such as mobile phones, PCs, TVs, VRs, smart wearables, interactions, and analysis. Secondly, compared to passive content reception by current television users, CoolOpen carries 17 million television terminal operating experiences and big data analysis advantages. Through in-depth cooperation with premium content providers, users can push the most interesting TV content to users accurately. Therefore, the "smart" television with thousands of people is possible.
Judging from the competition for the living room entrance of the current Internet TV brands, LeTV and Coolopen are at the forefront of the layout. However, in terms of development prospects and attractiveness, the “big content†model may be better. However, the Internet industry has always been a rapidly changing industry. It depends not only on the vision for development, but also on measures of action. Whoever is faster can stay ahead. As for who can finally occupy the living room entrance, let the market check it out!
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