How LED SMEs Transform

LED as an emerging industry in the past few years, widely favored by the capital of each way, each way of capital madly into the LED industry, in 2010 the domestic LED industry investment amounted to 217.9 billion yuan, a record high. Of course, due to the LED industry's own characteristics, many under-funded entrepreneurs have chosen LED downstream applications as a starting point, not much.

At present, SMEs are faced with enormous pressure and even predicament. Compared with large enterprises, which have received a lot of government subsidies and even dazzling engineering orders, most of the SMEs that have been rejected from listing are sighing. "Fair" and at the same time have to face the icy reality of lack of technology and funds, the future of small and medium-sized LED companies change the road where? How to find the positive energy of SMEs?

In fact, there are always two sides to the development of things. When the current stage of industrial development is precisely the difference in performance, the promotion of technological innovation, and the improvement of management and cost control capabilities, to a certain extent, small enterprises face new ecological environments. Even more adaptable than big companies. Entrepreneurs with a sense of crisis and self-motivated, if they can find their own direction in the process of industrial integration or reshuffle, they can capture opportunities in a timely manner even if the company's resources are limited.

First of all, SMEs should focus more on the focus and professionalism of resource investment rather than investing in unfamiliar fields. Those big companies with strong self-confidence think that they can do well in their 36 pros and cons. However, SMEs seem to have to keep their core things because for SMEs, how to survive is the key. It means that every step of the business must minimize the risk.

At the same time, we must pay attention to the path of specialization and differentiation. Including to continue to improve the product's cost performance, improve product quality, enhance product added value, and constantly develop new products suitable for market needs. In particular, it is necessary to pay attention to "differentiation" to form its own characteristics in a certain area and be good at "surviving the gap between markets." This is obviously of great importance to SMEs; for example, some chip companies have outstanding performance on the green light; For example, companies that specialize in professional lighting, such as plant and agricultural lighting, and freezer lighting, have also received increasing attention from small and medium-sized enterprises.

In addition, understanding the market and identifying market demands are equally indispensable; in particular, for SMEs with limited resources, innovation can be either original “innovation” or innovation that stands on the shoulders of giants to large companies.” Learning is "not unreasonable. Just as the big companies like Toyota of Japan were also relying on the shoulders of giants to reinvent the spirit of being the first in the world today. However, learning is ultimately necessary to surpass some aspects.

At present, except for “strong alliances,” “strong and weak alliances” or “weak weak alliances”, SMEs can choose to become supporting enterprises of large enterprises with market channels and bind themselves to the interests of large enterprises. Of course, the premise is that there are product quality and corresponding technical capabilities that are passed, it is better to have their own special products in some areas, and they are more likely to be favored by large companies. As small and medium-sized enterprises, it is also a “shortcut” to strengthen communication with large companies, find common ground, and form cooperation and win-win situations.

The development of the entire industry can not be separated from the leading enterprises, but at the current stage, those small and medium-sized LED companies with vision and characteristics have long been indispensable, especially for the application industries that are about to usher in great development. It is also the season when hundreds of fights are happening. The prospects of small and medium-sized enterprises can still be grasped.