Small appliance exhibition becomes timely rain, small and medium-sized enterprises also have spring

You have your big blue sky, I have my little world.

HC home grid original: the survival of each enterprise is inseparable from the surrounding conditions. In the home appliance enterprises, some giant enterprises can eat well in the industry, and under the care of the big environment, they are “windy and watery”, while some small and medium-sized enterprises are in the “deep waters”. We know that a big company is also coming from a small business. Therefore, the development of small and medium-sized home appliance enterprises also has their advantages and opportunities. The just-concluded 2011 China Small Appliances Fair is precisely the development of some small and medium-sized enterprises.

home appliances

In the home appliance industry, it is often the case that "big fish eat small fish". In order to survive, small and medium-sized home appliance companies will not let go of every development opportunity. The opportunity is bred in the crisis, and it is also the common cognition of powerful small household electrical appliance enterprises. At present, the exhibition marketing model of the Small Appliances Exhibition makes the development prospects of SMEs optimistic.

The difficulties faced by small and medium-sized enterprises in the development are objective. The similar evaluations such as “cottage” and “high imitation” have brought great harm to small and medium-sized enterprises. However, this did not affect their "growth". It can be said that large enterprises have their big blue sky, and small and medium-sized enterprises also have their own small world. For the time being, we can refer to the China Small Appliances Fair as a small world for small and medium-sized enterprises.

Small Appliances Fair - "Timely Rain" for Small and Medium Enterprises

When we pay attention to the marketing of some first-line brand home appliance companies, we often overlook small and medium-sized enterprises. In the development of the small household appliance industry in recent years, the marketing awareness of SMEs has begun to awaken. Because of this, the small household appliances trade fair will become the “timely rain” for the development of small household appliances.

Its practical "timely rain" to describe the relationship between second- and third-tier home appliance companies and small household appliances trade fairs is objective. The China Small Appliances Fair, which is "all for the transaction", has been successfully held for six times since 2009. The on-site transaction volume of the first five small appliance trade fairs has accumulated more than 2 billion yuan. The number of exhibitors and purchasers in the 6th Small Appliances Fair has broken through the historical record. The transaction volume of the three-day exhibition will definitely have new breakthroughs. Practice has proved that the current growth rate of small appliance trade fairs has exceeded any domestic one. Home appliance exhibition.

We may wish to look at the "hot" trading situation of each exhibition from the report of the first five exhibitions. The highlights of the exhibition are constantly changing. Through participation in the exhibition, the development of small and medium-sized enterprises is constantly improving.

Highlight 1: The scale of the exhibition and the number of participants rose step by step

According to statistics from the organizers, the first China Small Appliances Fair has an exhibition area of ​​nearly 20,000 square meters. However, by the 6th Small Appliances Fair, the scale of the exhibition has reached 30,000 square meters, which is the largest in China's small household appliance industry. One of the exclusive exhibition platforms. From the growth data of the exhibition floor space, we can easily find that the first exhibition is more hot than the previous one.

As the saying goes, popularity is the soul of the exhibition. Whether a exhibition is successful or not, we have to look at the number of exhibitors. Of course, a successful exhibition is also the most popular. Judging from the number of exhibitors in the first five small appliance trade fairs, as of the sixth session, there were 602 exhibitors and 41,182 buyers. Therefore, the charm of small appliance trade fairs can be seen. Everyone is coming for the transaction. The more people there are, the more the turnover of the exhibition.

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