According to Ove Cloud Network data, sales of domestic brands accounted for 79% of sales in the ninth week of 2016, a slight increase of 1% from the previous week, while foreign brands accounted for only 21%, a decrease of 1% from the previous week.
The sales of domestic brands accounted for 72% of the total, and foreign brands accounted for 28%. Compared with foreign brands, domestic brands had a high volume, while foreign brands obtained 28% of sales with 21% of sales. .
Intelligent, low-cost, innovative domestic TV swept into the market
In 2015, the growth rate of GPD slowed down, and the growth of the color TV industry also slowed down. The Internet subverted the traditional profit model and brought storms. The major color TV companies in China competed to increase the pace of transformation and sought to break through. The highlights of technological innovation, product upgrades and brand competition have come to the fore.
Intelligentization has become the force-making point of color TV companies. With intelligence as the center, TV content has been continuously enriched and perfected, the television ecology has gradually matured, and the economic value of living rooms has begun to appear. As one of the important entrances to the home Internet, Smart TV is particularly important in the construction of a smart home ecosystem and has become a strategic battleground for enterprises.
Ovid Cloud Network (AVC) data show that: In 2015, the market size of smart TV in China's color TV market was 34.14 million units, and the market penetration rate was 73%. It is estimated that the market size of smart TV will reach 39.6 million units in 2016, and the market penetration rate will be Up to 84%.
In 2015, the biggest change in the color TV industry was the shift from previous hardware to UI, content, applications, and even the concept of content-based hardware. This led to a price war, with hardware becoming the normative backdrop. The price and content become "spots".
Facing the fierce competition in the color TV Red Sea, traditional color TV industry giants frequently make moves and embrace the Internet to open the road of intelligent transformation and upgrading. Traditional brands and internet brands are no longer independent and competitive. The brand boundary of color TVs has gradually become blurred, many brands have accelerated the convergence of industries, and they have also brought home the color TV swamps.
Japanese Brand Declines, China, Japan and South Korea Gradually Become China and South Korea
In 2015, the global color TV market changed from "China, Japan and South Korea" to "China and South Korea." Japanese brands are declining. According to data released by the US global statistics agency IHS, in the first three quarters of 2015, the global sales volume of Hisense TV was 5.8%, ranking the top three in the world. The top five Chinese brands in the global brand occupy two seats, namely Hisense and TCL. From the perspective of domestic market performance under color cables, Chinese brands still maintain their leading position.
In 2015, more than 10 Internet TV companies successively entered the Chinese color TV market. According to Hu Jianchao, general manager of Hisense Electric, the impact of Internet brands on the market is unique, but traditional enterprises that have completed the intelligent transformation and have profound technical details can still maintain their leading edge. E-commerce is not the absolute domain of Internet brands.
Liang Zhenpeng, an experienced home appliance industry analyst, pointed out in an interview with home appliance alliance network that most Japanese companies have problems such as bloated structure, long decision-making chain, low operating efficiency, and slow response to consumer terminals, and they are also concerned about the home appliance industry. The intelligent, Internet-based, and IT-based trends are not yet accurate, and the Japanese company’s home appliance business has not kept pace with the overall market.
In this market environment, Japanese companies have had to "go home appliances." At the beginning of August 2015, Hisense formally announced that it had purchased the Sharp Mexico TV Factory and Sharp TV Americas (except Brazil) five-year brand use rights for US$23.7 million.
Panasonic, which suffered plasma damage, also closed its last color TV plant in China last January. At the beginning of last year, Toshiba announced that it completely withdrew from the international TV market other than Japan, and the company’s color TV business in China was also handed over to TCL.
China and South Korea vie for share of Japan's color TV fleet
At present, Samsung and LG are the world’s top two TV sales companies respectively. Only SONY is barely keeping up in Japan, and China’s TCL, Hisense, Skyworth and others are closely following. The characteristics of Korean companies are that the upstream and downstream industrial chains are fully integrated. On the one hand, their competitive advantages lie in the industrial chain, and the other is the brand.
The cost of production has always been the advantage of Chinese TV companies. In the field of smart TVs, Chinese companies are leading Korean companies. With the accelerating internationalization of domestic companies such as TCL and Skyworth, the pattern of China-South Korea duel will become more apparent. At the same time, Japanese companies are increasingly being squeezed by China and South Korea in the color TV market, and their market share has been snatched.
Third-party research data shows that following the negative growth of the Chinese color TV market in 2014, the sales volume of China's color TV market will continue to decline by 1% in 2015. Zuo Yanhe, general manager of Zhongkang Brand Center, pointed out to reporters that the overall decline of Japanese companies in overseas markets provides Chinese companies with opportunities for internationalization. Chinese companies should learn from the experiences of Japanese companies and use the strategies of Korean companies as a reference. Accelerate global expansion.
Due to the price competition between Chinese and South Korean companies, Japanese companies have to withdraw from the world-wide war of attrition, coupled with the ineffectiveness of relevant policies, and the cost of overseas labor personnel has soared. Today, Japanese TV sets may have only Sony households left. Other companies gradually withdrew from the mainland market.
The sales of domestic brands accounted for 72% of the total, and foreign brands accounted for 28%. Compared with foreign brands, domestic brands had a high volume, while foreign brands obtained 28% of sales with 21% of sales. .
Intelligent, low-cost, innovative domestic TV swept into the market
In 2015, the growth rate of GPD slowed down, and the growth of the color TV industry also slowed down. The Internet subverted the traditional profit model and brought storms. The major color TV companies in China competed to increase the pace of transformation and sought to break through. The highlights of technological innovation, product upgrades and brand competition have come to the fore.
Intelligentization has become the force-making point of color TV companies. With intelligence as the center, TV content has been continuously enriched and perfected, the television ecology has gradually matured, and the economic value of living rooms has begun to appear. As one of the important entrances to the home Internet, Smart TV is particularly important in the construction of a smart home ecosystem and has become a strategic battleground for enterprises.
Ovid Cloud Network (AVC) data show that: In 2015, the market size of smart TV in China's color TV market was 34.14 million units, and the market penetration rate was 73%. It is estimated that the market size of smart TV will reach 39.6 million units in 2016, and the market penetration rate will be Up to 84%.
In 2015, the biggest change in the color TV industry was the shift from previous hardware to UI, content, applications, and even the concept of content-based hardware. This led to a price war, with hardware becoming the normative backdrop. The price and content become "spots".
Facing the fierce competition in the color TV Red Sea, traditional color TV industry giants frequently make moves and embrace the Internet to open the road of intelligent transformation and upgrading. Traditional brands and internet brands are no longer independent and competitive. The brand boundary of color TVs has gradually become blurred, many brands have accelerated the convergence of industries, and they have also brought home the color TV swamps.
Japanese Brand Declines, China, Japan and South Korea Gradually Become China and South Korea
In 2015, the global color TV market changed from "China, Japan and South Korea" to "China and South Korea." Japanese brands are declining. According to data released by the US global statistics agency IHS, in the first three quarters of 2015, the global sales volume of Hisense TV was 5.8%, ranking the top three in the world. The top five Chinese brands in the global brand occupy two seats, namely Hisense and TCL. From the perspective of domestic market performance under color cables, Chinese brands still maintain their leading position.
In 2015, more than 10 Internet TV companies successively entered the Chinese color TV market. According to Hu Jianchao, general manager of Hisense Electric, the impact of Internet brands on the market is unique, but traditional enterprises that have completed the intelligent transformation and have profound technical details can still maintain their leading edge. E-commerce is not the absolute domain of Internet brands.
Liang Zhenpeng, an experienced home appliance industry analyst, pointed out in an interview with home appliance alliance network that most Japanese companies have problems such as bloated structure, long decision-making chain, low operating efficiency, and slow response to consumer terminals, and they are also concerned about the home appliance industry. The intelligent, Internet-based, and IT-based trends are not yet accurate, and the Japanese company’s home appliance business has not kept pace with the overall market.
In this market environment, Japanese companies have had to "go home appliances." At the beginning of August 2015, Hisense formally announced that it had purchased the Sharp Mexico TV Factory and Sharp TV Americas (except Brazil) five-year brand use rights for US$23.7 million.
Panasonic, which suffered plasma damage, also closed its last color TV plant in China last January. At the beginning of last year, Toshiba announced that it completely withdrew from the international TV market other than Japan, and the company’s color TV business in China was also handed over to TCL.
China and South Korea vie for share of Japan's color TV fleet
At present, Samsung and LG are the world’s top two TV sales companies respectively. Only SONY is barely keeping up in Japan, and China’s TCL, Hisense, Skyworth and others are closely following. The characteristics of Korean companies are that the upstream and downstream industrial chains are fully integrated. On the one hand, their competitive advantages lie in the industrial chain, and the other is the brand.
The cost of production has always been the advantage of Chinese TV companies. In the field of smart TVs, Chinese companies are leading Korean companies. With the accelerating internationalization of domestic companies such as TCL and Skyworth, the pattern of China-South Korea duel will become more apparent. At the same time, Japanese companies are increasingly being squeezed by China and South Korea in the color TV market, and their market share has been snatched.
Third-party research data shows that following the negative growth of the Chinese color TV market in 2014, the sales volume of China's color TV market will continue to decline by 1% in 2015. Zuo Yanhe, general manager of Zhongkang Brand Center, pointed out to reporters that the overall decline of Japanese companies in overseas markets provides Chinese companies with opportunities for internationalization. Chinese companies should learn from the experiences of Japanese companies and use the strategies of Korean companies as a reference. Accelerate global expansion.
Due to the price competition between Chinese and South Korean companies, Japanese companies have to withdraw from the world-wide war of attrition, coupled with the ineffectiveness of relevant policies, and the cost of overseas labor personnel has soared. Today, Japanese TV sets may have only Sony households left. Other companies gradually withdrew from the mainland market.