Following the shipment of HTC Vive and Oculus Rift, Sony's VR device PS VR was opened for pre-sale in mid-June, and several regions including Japan were sold out, which is expected to drive a new wave of VR equipment shipments. According to a recent study by TrendForce's research brand Takuya Industry Research Institute, in the optimistic supply situation, shipments of general VR equipment (excluding mobile VR) are expected to reach 9 million units in 2016, and it is estimated to climb to 5,000 in 2020. The group has a compound annual growth rate of 53.5%.
Tuoba wear equipment analyst Cai Zhuoyu said that although the current sales of various products continue to be hot, the biggest key to the shipment of VR equipment this year is not at the demand side, but the supply side. The VO preparations of various VR manufacturers are overly conservative in the early stage of sales, far below the market demand. If the second half of the year fails to adjust in time, the situation of short supply will continue until the second half of 2017.
In addition, software will be the biggest business opportunity for the VR industry. Tuoba estimates that the VR output value in 2020 will exceed 70 billion US dollars, of which nearly 60% comes from software production value. Cai Zhuoyu pointed out that when VR equipment is hot-selling or even in short supply, it will not only attract more brand manufacturers to enter the VR industry, but also more software service providers to develop more VR new in the next two or three years. application.
2016 PS VR shipped 6 million units, winning more than half of the market
Tuoba estimates that PS VR shipments will reach 6 million units in 2016, with 67% market share surpassing competitors, Oculus Rift 2.3 million units, and HTC Vive shipments will be only 700,000 units.
Cai Zhuoyu pointed out that the cumulative sales volume of PS 4 is expected to exceed 50 million units by the end of this year. In addition to the existing players who can provide a large number of potential buyers of PS VR, the lower price will attract many new customers who purchase PS 4 and VR equipment at the same time. To make PS VR pre-order hot. Although the HTC Vive has amazing performance, the high-priced, complicated space is not suitable for the average consumer, it is suitable for advanced players or in the i Café and other occasions. Relatively speaking, PS VR provides a lower unit price, suitable for the general consumer multi-person casual interactive entertainment, coupled with the future 3A game VR on the PS 4, also provides the incentive for the core players to buy PS VR.
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