Chi Mei plans to promote self-owned brand displays to expand the township market next year

"We hope to increase the penetration of Chi Mei's image stores in the 4th and 5th township markets in 2012. It is expected that there will be 300 image stores and 600 sample sales stores." Yesterday, the Chi Mei brand Greater China Group associates Yu Yu Leh described the company's plan for the next year in Shanghai.

In recent days, the global LCD panel makers have fallen into losses. Taiwan’s Chi Mei and AU Optronics are no exceptions. Chi Mei's own brand "CHIMEL" began to use Foxconn to expand its brand display market in the mainland this year, hoping to increase its own brand sales and vertically integrate the industry chain.

According to reports, Chi Mei's own-brand display is the first brand in Taiwan. Yu Xinle believes that Chi Mei has the advantage of having an industrial chain as a brand, producing its own liquid crystal display, Foxconn manufacturing motherboards, and Foxconn's downstream access to the mainland is also very good.

However, in the mainland market, Chi Mei's own brand monitors belong to the new army. In this regard, Yu Lele said that at the beginning of this year, Chi Mei and Foxconn formed alliances in sales channels in the mainland, and later they also formed an alliance with Hong Kong Vic Computers. Now they have established sales channels in 19 provinces and cities.

According to statistics, the total number of LCD monitors shipped on the mainland market was 24.6 million units last year. Most of the market was taken away by branded computers, and the proportion of remaining customers who used DIY machines declined. Chi Mei is mainly taking the DIY market.

Yu Xinle said frankly that the company's display first entered the mainland market, starting with the "training" role, to pave the way for Chi Mei's TV and LED lighting products to enter the mainland.

It is understood that Chi Mei had sold TVs of its own brand on the mainland several years ago but withdrew due to intense competition. However, Yu Xiaole stressed yesterday that Chi Mei will not give up such a big market on the mainland. It will be sooner or later that all products enter.