Due to the advantages of performance and beauty, the chances of central air conditioning replacing traditional split machines are gradually increasing

With the development of China's economy and the improvement of people's living standards, air conditioners, as an important household appliance, play an increasingly important role in national economic production and people's social life. There are many types of household air conditioners. The common ones include wall-mounted air conditioners, cabinet air conditioners, window air conditioners and ceiling air conditioners, but these products have their own characteristics.

From 2009 to 2011, the implementation of supporting policies for home appliances to the countryside, old-for-new, and energy-saving subsidies effectively stimulated the domestic demand market. Air-conditioning manufacturers and distributors have increased their expansion in the third and fourth-tier and rural markets, and the domestic air-conditioning market has gradually recovered vitality.

China's household air-conditioning output and its share of household appliances

Due to the acceleration of China’s urbanization and the development of the property market, according to the “Market Demand Forecast and Investment Strategic Planning Analysis Report of the Household Air Conditioning Industry” released by the Foresight Industry Research Institute, the total manufacturing output and output of China’s household air conditioners have increased from 2011 respectively. Approximately 139 million units and 308.9 billion yuan increased to approximately 156 million units and 373.4 billion yuan in 2015, with compound annual growth rates of approximately 3% and 4.9%, respectively. In the first half of 2016, China's output of household air conditioners was approximately 84 million units, a year-on-year decrease of 6.7%. It is predicted that the total output and output of household air conditioners in China will increase from approximately 164 million units and 384.3 billion yuan in 2016 to approximately 187 million units and 425.3 billion yuan in 2020, respectively, with a compound annual growth rate of approximately 3. 2% and 2.6%.

2011-2020 China's household air-conditioning output and its share of household appliances trend

Due to the advantages of performance and beauty, the chances of central air conditioning replacing traditional split machines are gradually increasing

Household air-conditioning market share pattern

According to data from the Prospective Industry Research Institute, the top ten manufacturers have an industry concentration of more than 90%, while Midea and Gree together account for 54.02% of the market share. From the perspective of domestic and foreign sales, the cumulative export market share of Midea is 28%. 67% ranked first, with a cumulative domestic sales market share of 21.81% second only to Gree.

Midea air-conditioning and Gree air-conditioning have maintained a high market share

Due to the advantages of performance and beauty, the chances of central air conditioning replacing traditional split machines are gradually increasing

Analysis on the Regional Concentration Degree of Household Air-conditioning Production

From January to September 2015, the output of household air conditioners in East China was 44,704,200 units, accounting for 36.1% of the total domestic output in the same period; the output of household air conditioners in Central China was 11.114,100 units, accounting for 9.0% of the total domestic output in the same period. 0%; the output of household air conditioners in Southwest China was 11.42 million units, accounting for 9.2% of the total domestic output in the same period; the output of household air conditioners in South China was 47,916,600 units, accounting for 38.7% of the total domestic output in the same period.

Analysis on the Regional Concentration Degree of Domestic Air-conditioning Production in my country from January to September 2015

Due to the advantages of performance and beauty, the chances of central air conditioning replacing traditional split machines are gradually increasing

Sales of household air conditioners

Some domestic air conditioners are sold domestically and some are exported. In recent years, the total export volume has been closely following the total domestic sales volume. From January to September 2017, total domestic sales accounted for 60.63% of total sales; total exports accounted for 39.37% of total sales.

Sales of household air conditioners in China

Due to the advantages of performance and beauty, the chances of central air conditioning replacing traditional split machines are gradually increasing

The growth of central air conditioners has always been limited due to high prices

With the increase in the price of traditional household air conditioners, the accumulated amount of air conditioners owned by each household can be replaced by a central air conditioner, and the energy saving and aesthetics of central air conditioners are better than traditional household air conditioners. Central air conditioners replace traditional split units. Opportunities for opportunities are gradually increasing.

In the first half of 2017, my country's domestic central air-conditioning market grew by 25%, mainly due to the significant increase in the retail market, the demand for small and medium-sized projects and the residential supporting market. The retail market grew by more than 40% in half a year and nearly 20 billion The scale of the market has reached a record high.

The explosive growth of retail sales has enabled domestic home appliance brands to take the lead in the central air-conditioning market with a market share of 41.80%. Midea central air-conditioning ranks first in China's central air-conditioning industry with a market share of 16.81%.

At this stage, my country is promoting the refined decoration of real estate to provide growth opportunities for central air conditioners of home appliance brands.

Midea central air conditioners have MDVX series central air conditioners for villas, TR series household central air conditioners for duplex apartments and large apartments, air energy water heaters for domestic hot water solutions, fresh air purification integrated machines to solve indoor air quality, and gas for household heating. Wall-hung boilers and a full range of special products such as ultra-low temperature air source heat pump heaters for the northern "coal-to-electricity" special products.

While providing comprehensive professional solutions for air-conditioning, hot water, fresh air, and heating, it also won the "Preferred Power Brand of Central Air-conditioning in China's Real Estate" in the 14th China Real Estate Annual Billboard. Midea's central air-conditioning is expected to maintain a good growth rate in the future, relying on its strong brand strength and the increase in the replacement space for central air-conditioning.

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