Up to now, the release of the “Infinite Bright†intelligent lighting acceleration plan has been over the past two months, and the specific results are temporarily unknown. However, from the action of Qingke and Ali, they can see the importance they attach to the smart connected lighting market. Then, in the eyes of Qingke, which part of the intelligent lighting of the ultra-long industrial chain is the most critical? What other opportunities can be captured? Which challenges are more difficult? Ding Chenglong, the director of Qingke Infinite Lighting Business, gave his answer.
Ding Chenglong said that network intelligence will be the standard for lighting products, and products that are not "smart" will be marginalized. In this era of white clouds and dogs, we are not sure about the future, but in the current vision, the "smart plan" seems to be the most sensible choice, then, there is always a need for enterprises, The spine came out of a boulevard. Will it be Qingke? We still have no idea.
With the society's demand for energy saving and emission reduction and the rapid development of Internet of Things technology, as well as people's pursuit of light quality, led lighting has replaced the traditional lighting source from a single, more of a way to change lives and facilitate life. The rapid development of Internet platforms, cloud computing technologies, sensor technologies and wireless technologies has led to qualitative changes in smart lighting.
Opportunity: Everything is new
New business model: In the era of intelligent lighting, consumers are not only buying a luminaire product in physical form, but also enjoying the explicit and hidden value and service that the lighting is intelligentized and Internetized. The Internet platform can help enterprises provide services to the end consumers quickly and easily; at the same time, the demand of consumers is transmitted to the lighting enterprises with high fidelity and fast.
New lighting brands: In the era of the power revolution, new brands have been created in all walks of life, as have the Internet era. Lighting companies can define their own products from big data analytics consumer demand feedback and choose their own sales market. Through the promotion of Internet, channel Internet, supply chain Internet, product operation Internet, these aspects to achieve the company's Internet new lighting brand. The era of network intelligence will give those who have a deep understanding of network intelligence and respond to the rapid development opportunities of lighting enterprises, giving SMEs a chance to overtake the corner.
New product experience: Light is an indispensable resource in life. Nowadays, the Internet is another indispensable resource in life like water, electricity and light. When the two resources of light and net collide, the function and application of the intelligent luminaire will be extended and expanded infinitely. At this time, the luminaire will not only be the carrier of illumination but also become the carrier of the network. Lighting is just needed, and cross-bordering on a demanding product will become a trend. Light has a regulating effect on human physiological health and the growth of animals and plants. The intelligentization of lighting will discover the function of light and give light to new light. Vitality and life. Network intelligence will be standard on lighting products, and products that are not “smart†will be marginalized.
Challenge: a whole industry chain service platform
The challenge always coexists with the opportunity. The Internet has quickly spawned the smart lighting market. Intelligent lighting has become a hot topic in the lighting industry. The topics discussed at the seminar are no longer focused on luminous flux, light efficiency, color rendering index, but more on the intelligence of lighting. How to quickly implement intelligent lighting products has become an issue of great concern to everyone. The industrial chain of intelligent lighting is longer than traditional lighting, including APP, cloud services, wireless communications, smart power supplies, optical components, and lighting application design. What problems will the lighting enterprises face in the process of transformation and upgrading to intelligence:
Technology: UI, UE, firmware, hardware, iOS, android, wireless communication, cloud services and other IoT technology platforms are lacking, and the lack of talent has become a problem for lighting companies.
Time: The development cycle is long. Generally, a smart lighting product is developed from beginning to end for less than half a year, and more than one year, and cannot catch up with the market rhythm of the Internet.
Standard: Intelligent lighting standards are not uniform. Nowadays, there are too many standards for intelligent lighting, and fragmentation is serious. It is difficult for lighting companies to follow and choose.
Intelligent lighting needs a service platform to help lighting companies quickly realize intelligence, reduce the threshold of intelligent lighting enterprises, and reduce the R&D investment of lighting companies. “Unlimited Brightness†is a service platform jointly initiated by Shanghai Qingke Information Technology Co., Ltd. and dozens of companies such as Alibaba and Silan Microelectronics. Nearly 100 lighting brands and intelligent lighting industry chain companies participate in the service platform, focusing on vertical application of intelligent lighting. Study the relationship between lighting and human health, scene needs, lighting-centered cross-border innovation and a variety of sensor and lighting applications, and can provide WSL intelligent lighting protocol, standard intelligent lighting interface and other sales channels, intelligent platform Intelligent lighting service system integrating power supply R&D and optical component application.
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