With the rise of Android and Apple, the days of Nokia, the old mobile phone manufacturer, have become more and more difficult. With the global market shrinking sharply, Nokia’s financial statements are getting more and more ugly. Nokia has already had time to move. At Nokia's new conference on October 26, 2011, Nokia finally released its first Windows phone7 mobile phone with Microsoft. Nokia seems to be starting a counterattack.
Target low-end market, S40 resurgent
Now the market share of smart phones has exceeded the market share of feature phones. According to the latest survey, 70% of the world’s people use smart phones or will soon use smart phones. In this context, Nokia has come out with a long time no one has paid attention to the S40 non-intelligent system as the main model to release, it really makes people puzzled. At the conference, Nokia exhibited four products named Asha200, Asha201, Asha300, and Asha303, all of which are Symbian S40 non-intelligent products. Nokia's product introduction specifically highlights these mobile phone targets as third-world countries such as China, India and Mexico. They have a point of view in the configuration of the 1GHZ CPU and full keyboard design, but the collocation of high-configuration CPUs and non-smart operating systems is very rare. The Asha mobile phone is equipped with a dual-card dual standby function, which is obviously drawing on the characteristics of some cottage phones to be closer to the low-end market. Nokia has realized that it is difficult to catch up with the Android mobile phone and Apple in the high-end market and mid-range market, so it can only look for their own opportunities in the low-end market.
Windows Phone 7 high-end flagship high prices into the market
In the development and use of the latest generation of mobile smart operating systems, Nokia has started very late, and the Meego mobile phone is just the N9 mobile phone recently announced. So Nokia and Microsoft are ready to enter the Windows camp. This time, Nokia finally brought two Windows Phone 7 phones, the Nokia Lumia 800 and the Nokia Lumia 710. Lumia 800 can be seen as the WP7 version of N9, but its price is similar to that of iPhone4s, and even slightly higher is more unexpected. Wp7 is still in the initial stage of market awareness, so that high-priced mobile phones appear to be relatively distant from the market, not to mention the Lumia800 these CPU hard configurations are not good. Believe that a listing of this phone will inevitably drop sharply, it seems Nokia's grasp of the market still stay in the relatively old past.
Looking for a way out, the prospects are confused
Although Nokia launched a truly mainstream smart phone at the end of 2011, the excessive price seems to be rather non-mainstream. The middle end relied on Saipan's intelligent systems to fight stubbornly and pick up the neglected feature phone market. This series of actions is Nokia's search for its own way out. But we can clearly see that as the cost of Android phones is getting lower and lower, the threshold of smart phones is getting lower and lower, and it is a very irrational behavior to use functional devices to seize the low-end market. Nokia seems to be Still infatuated with this grayed-out gold signboard. Nokia, do we really have to say goodbye to you?
Target low-end market, S40 resurgent
Now the market share of smart phones has exceeded the market share of feature phones. According to the latest survey, 70% of the world’s people use smart phones or will soon use smart phones. In this context, Nokia has come out with a long time no one has paid attention to the S40 non-intelligent system as the main model to release, it really makes people puzzled. At the conference, Nokia exhibited four products named Asha200, Asha201, Asha300, and Asha303, all of which are Symbian S40 non-intelligent products. Nokia's product introduction specifically highlights these mobile phone targets as third-world countries such as China, India and Mexico. They have a point of view in the configuration of the 1GHZ CPU and full keyboard design, but the collocation of high-configuration CPUs and non-smart operating systems is very rare. The Asha mobile phone is equipped with a dual-card dual standby function, which is obviously drawing on the characteristics of some cottage phones to be closer to the low-end market. Nokia has realized that it is difficult to catch up with the Android mobile phone and Apple in the high-end market and mid-range market, so it can only look for their own opportunities in the low-end market.
Windows Phone 7 high-end flagship high prices into the market
In the development and use of the latest generation of mobile smart operating systems, Nokia has started very late, and the Meego mobile phone is just the N9 mobile phone recently announced. So Nokia and Microsoft are ready to enter the Windows camp. This time, Nokia finally brought two Windows Phone 7 phones, the Nokia Lumia 800 and the Nokia Lumia 710. Lumia 800 can be seen as the WP7 version of N9, but its price is similar to that of iPhone4s, and even slightly higher is more unexpected. Wp7 is still in the initial stage of market awareness, so that high-priced mobile phones appear to be relatively distant from the market, not to mention the Lumia800 these CPU hard configurations are not good. Believe that a listing of this phone will inevitably drop sharply, it seems Nokia's grasp of the market still stay in the relatively old past.
Looking for a way out, the prospects are confused
Although Nokia launched a truly mainstream smart phone at the end of 2011, the excessive price seems to be rather non-mainstream. The middle end relied on Saipan's intelligent systems to fight stubbornly and pick up the neglected feature phone market. This series of actions is Nokia's search for its own way out. But we can clearly see that as the cost of Android phones is getting lower and lower, the threshold of smart phones is getting lower and lower, and it is a very irrational behavior to use functional devices to seize the low-end market. Nokia seems to be Still infatuated with this grayed-out gold signboard. Nokia, do we really have to say goodbye to you?
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