The story behind the "inverted" Apple "inverted" the story behind Apple's easy identification of Apple products not only because of its unique shape design, but also the iconic logo is an important element to convey information. In some of the early films, Apple's PowerBook and iBook appearance rates were relatively high. If you look carefully, you will find that the Apple logo on the top of these notebooks is often inverted. Apple once maintained such a design, and it was not until years later that it "disordered anyway."
Joe Moreno, a former senior web application engineer at Apple, told an interesting story behind the "inverted" Apple on his personal blog on Sunday.
At the time, there was a system called “Can We Talk†inside Apple. Any employee who had any questions but was not convenient to report to the manager or a higher level of staff could submit the problem to the Human Resources website “Can We Talkâ€. "In the system. So, some people ask questions:
“Why is the logo inverted when the Apple notebook opens the front cover?â€
The answer given by the Apple design team is that if the logo is to be presented to the user, the logo must be inverted if the front cover is closed. This is a dilemma. In any case, there is always one side that is upside down. The design team believes that the user's habit should be to open the notebook from the direction of the logo. If the logo is inverted at the beginning, it is likely to affect the user's use. At the time, CEO Steve Jobs always emphasized that the user experience is supreme, so meeting the needs of users is placed on the viewer's feelings.
Is it really a good choice to ignore the observer's feelings? It takes only a few seconds to open the front cover of the notebook, and the user's "wrong" of the viewer lasts longer. Despite the controversy, a few years later, Jobs changed his mind and turned the logo back.
Sometimes scientific research can be wrong, not because of a mistake, but because you are not digging deep enough.
Joe Moreno commented.
Maybe Apple can consider gravity sensing.
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