Last night, for the fruit powder in the Eastern Hemisphere, it was a sleepless night. The 2015 Apple Global Developers Conference (WWDC 2015) was held in San Francisco. There are no surprises and no innovations. Of course, there is no such great disappointment. However, after adapting to Tim Cock’s stable business style, we should not seem to complain about such a “flat appleâ€. After all, it is becoming a down-to-earth from the sky.
Not surprisingly, the WWDC continued the tradition of system renewal and did not release new hardware products.
The update of several major systems has made Xiaobian news updates all overwhelming. This system update can be said to be a complete update, from the bottom of the entire system to a comprehensive upgrade to make the system more intelligent. The WWDC focuses on three themes: iOS, OS X, and Watch OS. The three themes not only have high-level features, but also have practical functions to take the mass line.
If you have to compare with the Google I/O conference in the past few days, Xiaobian just wants to say that next year's Google I/O conference should be the content of this year's Apple WWDC. Of course, there is also Jobs-style "One More thing": a new Apple Music app with music social features.
Just before WWDC 2015, Google convened its I/O conference, alleged to be new, and more to pursue some of Apple's features, such as payment, fingerprints, Android is increasingly aligned with iOS. So, what new features and highlights of WWDC in this world are worth following? Let’s take a look.
The new version of iOS9 has been completely redesigned
1) Siri is smarter
As the theme of this year's Apple Global Developers Conference "The epicenter of change" is more about change. iOS9 has been completely redesigned and has been fully enhanced from the bottom of the system to make the entire system smarter.
In fact, this is also the direction of Google's latest operating system Android M: more intelligent. A voice assistant service like Google Now. Apple also integrates Siri's functionality with Spotlight's search capabilities, combined with scenarios and applications, making the phone a powerful assistant that predicts the next step based on the user's time, location, open app, and connected devices.
The Google Now voice assistant service also adds more choices and smarter to the application scene and presentation. The user gets the content he needs in a point-and-click manner.
In order to reflect the intelligence, when the iPhone is connected to a headset or a car, there is a function of actively pushing music. If the event added in the calendar has address information, it will remind the departure time. According to the user's behavior, opening the notification bar will push the corresponding APP and information at different times.
2) Passbook is gone, there is Wallet
Apple, which launched Apple Pay last year, further improved the Apple Pay feature this year and pushed it to the UK. In addition to adding more well-known merchants, Square will also release a new card reader that will enable countless small businesses to start using Apple Pay.
In addition, Apple Pay makes Passbook applications more versatile. It combines credit cards, debit cards, loyalty cards, boarding passes, and tickets. Since then, Passbook has disappeared and replaced by Wallet.
Google Wallet has just changed its name to Android Pay, the sword refers to Apple Pay, and Apple has launched Wallet. Coincidence? However, all of this has nothing to do with our people for the time being...
3) Map: bus navigation is more intimate
Google's launch of offline maps at the I/O conference caused a round of applause. Apple added a new Transit feature to the map app, which is even more screaming.
The new Transit feature allows users to navigate public transport such as buses, trains, subways, ferries, and even the inbound and outbound ports. Of course, you can also search for nearby restaurants, bars, shopping centers, and various ongoing events through maps.
More importantly, this function is also applicable in China and can be used in more than 300 cities such as Beijing, Shanghai and Shenzhen.
4) Battery life increased by 1 hour
The biggest pain point of smartphones at present is that it is difficult to solve the problem of battery life. Due to the limitation of the principle of lithium batteries, mobile phone manufacturers can only solve the "curve" and develop fast charging technology.
Google's latest operating system, Android M, launched at the recent I/O conference has added the Doze feature to distinguish between sleep and activity. If you don't move for a long time, you can automatically close some apps. This will double the battery life.
The Apple iOS9 also added a low-power mode that can extend one hour of battery life.
Moreover, in order to increase the space after the provincial level, the size of iOS 9 has been reduced from 4.6GB to 1.3GB.
5) The legendary split screen function is implemented.
As Apple's senior vice president Craig Federighi began to introduce the latest highlights of iOS9, iOS9 focuses on smart, apps, iPads and features. Smart is more reflected in the upgrade of Siri, APP has added the News application, and on the iPad is the legendary split screen function.
Displaying the interface of different applications on a limited-size screen is a highlight of the Microsoft Surface. The Apple iOS9 can also implement split-screen operation on the iPad. Users can list two different apps at the same time, or list different interfaces in the same application, such as opening two documents for comparison or on the browser. The contents of the two tabs are displayed at the same time. There are three ratios: 1/3 screen, half screen, and 2/3 screen.
Moreover, the iPad can implement the “Picture in Picture†function, which supports the video hovering playback function, allowing the user to keep the video playing in a small window that always plays in the uppermost layer.
6) Search enhancements
Search for event schedules, netflix videos, in-app information, and more.
7) The calendar and mail must be single, the calendar will automatically record the invitation received in the email and make a reminder. If there is an address information when adding an event, the departure time will be reminded. A stranger calls, and the caller's information is quickly displayed below the number through the judgment of the email.
8) The memo that comes with it can draw pictures, check lists, add web content and APP content.
Open source at the end of the Swift language, are you ready for Google?
Swift, which came out last year, will win a developer's heart. This may be Apple's unexpected success. Of course, this is also due to Apple's good foundation for itself - a huge iOS device foundation for developers. Writing an app leaves enough market space. The original intention of Apple to release the Swift language is to make iOS development easier and more accurate, replacing the Object-C language. The main features added to wift 2.0 include generics, faster debug modes, faster compilation, error handling mechanisms, C function pointer APIs, and Markdown format in comments.
At this year's WWDC, Apple iOS9 also upgraded the development language Swift2. Only this time in addition to the traditional upgrade, Apple also made a surprising decision to complete the open source program for the Swift language by 2015.
Yes, you are not mistaken, the open source plan is said from Apple rather than Google. But if Apple wants to expand the territory of its business empire, this is indeed imperative, but if you think that this is imperative, it is too naive to tear down the wall of the empire - on the contrary, Apple is Expand your own walls and build your own walls, so that more developers can't think about it.
It is reported that Apple will call Swift "the next mainstream programming language" at the WWDC conference, and the hidden mystery of this sentence is that Swift will not only be used in the writing of Apple software, but also in non-Apple. Equipment and platform. In other words, when you adapt to a language, how do you change it and use another language to program?
In response, Stephen O'Grady, co-founder of analyst firm Red Monk, said the impact of this "open source project on the face" will be immediate. "Before developers may not want to use Swift, but since then it has become open source, and the barriers between language and different platforms have been removed." And it also conforms to the voices of developers, software development companies Colin Eberhardt, technical director of Scott Logic, said with excitement, "In fact, we always hope that Swift can open source, but just think about it... because everyone knows it at the time."
Regardless of what Swift's open source means, Apple's approach will be a meaningful first step. As the industry has commented, "At least Apple has given developers a framework that they have never had before. Past iOS Developers are always subject to various limitations, and what Apple wants to tell us is how it will interact with developers in the future."
Apple is also open source, are you ready for Google?
Apple also does news push, the nightmare of plagiarists?
Can anyone think of Apple as eyeing the news as Facebook? To this day, Susan Prescott, vice president of product management, introduced Apple's new personalized news feature "News".
For this news feature, Apple said that users can choose different news sources according to their own interests, News will then re-integrate the various news sources, and finally present the "user-specific" news in the most elegant way. Users can also use the Explore function to find more relevant content and words at any time. The more and more you see, the more News will “know you†and present more and more news for you.
In addition to music, Apple is also beginning to intervene in digital content.
"We are very optimistic about this cooperation, because (Apple) can bring us a larger audience," said Mark Thompson, president of the New York Times, one of Apple's official cooperative media, for this direct source of news. No objections were raised, because in his view, letting more users become familiar with the "New York Times" brand, choosing to "do" news with Apple is the perfect way.
Similarly, ESPN, BuzzFeed and other cooperative media have almost the same point of view - it seems to be "more cost-effective" to use Apple to extend its content coverage. However, you may have forgotten that when Facebook decided to “swallow†the news media as a social media source a few months ago, it was the one who expressed the most concern about the diversity of news and the quality of the content. A few days later, rather than the traditional news media's catering to Apple is a compromise on the needs of the audience, it may be said that this is a compromise between traditional media in the digital media era of control and income.
Most people in the industry believe that in the face of such an Apple that wants to engage in news content, the most fearful thing is that Flipboard is a single-line application for personalized news recommendations. Because from the current point of view, Apple's strategy is to retain the full profit of the content publishers in advertising, and only take 70% of the proceeds from their iAd advertising platform, the purpose is very obvious - to attract more News source media, expand their influence.
“This is a huge opportunity for us, because the alliance with Apple will bring us more readers, especially more younger audiences.†Scott McAllister, Vice President of Digital Marketing, Time Magazine, and ESPN Network Media The idea of ​​the person in charge, John Kosner, is exactly the same.
With Apple's emphasis on intellectual property, the news it pushes must come from original websites. Those news websites that don't have reporters and only Ctrl+C/V, I am afraid that the days are not good. But the most fascinating thing is that this service only supports the United States, Australia and the United Kingdom...
New version of Watch OS: Watches are no longer attached to mobile phones
Smart wearable devices are now more of a subsidiary of smartphones, and some features such as phones cannot be used independently. A major trend in Apple's latest Watch OS is to transfer more apps to Watch, which is no longer a subsidiary of a mobile phone.
Unlike Google's open source of Android Wear, Apple's Watch OS2 is more open source, opening the native application API interface, allowing more developers to get closer to the underlying hardware calling API and accessing various sensors on the Watch.
After Apple Watch upgrades Watch OS2, you can reply to the email and make a FaceTIme voice call. You can even put HomeKit and Apple Pay into Apple Watch.
The dial wallpaper can be customized or you can choose a 24-hour time-lapse video from a city. The information flow dial can integrate information reminders of third party APPs. Such as weather, flights, etc.
You can view the schedule of the day before and after, as well as future weather information by rotating the Digital Crown.
When charging, the apple watch turns into a bedside clock. Click on the Digital Crown to take a bed for a while. Press the side button to wake up to the bed.
In addition, it has been added: contacts can be added through the screen; with Smart Reply, emoji and dictation, you can reply directly to your email; Siri, Apple Pay, Transit are integrated into the Apple Watch, from the live demonstration, It seems to be slower than the phone.
The homekit that was taken before was once again taken here once, to the effect that the user can monitor his home through apple watch in the future.
New OS X: Player's favorite
Following the Yosemite version of OS X, Apple released the latest OS X: El Capitan. El Capitan is another California emirate stone, known as "the world's largest single granite bare on the ground." The huge rock is 1,100 meters high and has gone through 57 million years.
This version focuses on improving the experience and performance of your Mac.
The El Capitan gestures feature makes many quick operations easier. The search function Spotlight also increases the search source to provide users with richer search results. In El Capitan, the application starts at at least 1.4 times faster than Yosemite.
In addition, the most exciting thing for developers in the audience is the introduction of the new version of OS X. Metal combines OpenCL's computing power with OpenGL's graphics capabilities to increase rendering performance by 40% and Adobe's rendering performance by 8x. It is a huge highlight for game lovers.
After upgrading to OS X El Capitan, the app's opening speed has increased by 1.4 times, the APP switching speed has been increased by 2 times, the speed of opening emails has been increased by 2 times, and the speed of opening PDF files has been increased by 4 times.
Like the first two, OS X launched the developer version today, and the consumer beta will be available in July. The official version will be available until this fall.
Apple Music: A new era of music opens
It is said that this time Apple gave the "One more thing" link to the Apple Music function, which may be somewhat disappointing for the fruit powder that is still immersed in the Steve Jobs era. But for Apples who want to regain lost ground, it is really necessary.
In 2003, Apple launched iTunes, allowing consumers to legally download songs and revolutionize the music sales model. After 12 years, Apple once again rooted the music DNA into Apple and launched the Apple Music app.
In Apple Music, not only does it have an iTunes library, but users can also hear more than 100 countries and regions, 24/7, without interruption. Users will be able to enjoy a large amount of music for a monthly subscription fee of $9.9, and a family package of $14.4 (6 accounts). The new feature will be fully launched on June 30, with a volume of about 30 million on the first day.
Moreover, Apple Music also launched Beats Connect, which is a platform for singers and fans who have just debuted. Apple said that Beats Connect is actually a pair of music social networks where fans and artists can exchange ideas.
Cook believes that Apple Music will be another new era in the music industry. Music column media MusicWatch believes that
The current music industry's revenue is increasingly dependent on streaming services, and music download sales are being surpassed by the former, Apple's launch of Apple Music is the general trend. As a music retailer with a reputation, Apple has been hit by SpoTIfy, but the latter has not really made a profit, which also gave Apple a chance to overturn.
"Apple's time to enter the streaming music field is relatively late, in part because Jobs does not believe in the feasibility of music subscription services," said Forrester analyst James McQuivey. "But it's well known: in this era of networking all the time, numbers The download is out of date... without transformation, it means going out completely."
CNET believes that the biggest challenge Apple Music faces is how to persuade consumers to use an application that is no different from other streaming media but has to pay for it. However, for Apple, it seems redundant, because the past one The series of products, Apple really did it easily.
Give up Steve Jobs "principles", high-cold apples are also cross-platform
The cold apple has always been distracted by cross-platform, but this time for Apple Music, it also bowed.
Previously, Apple's only product that appeared on Google Play was its Beats music service, in addition to the Beats Music on the Android side, other "pseudo" cross-platform software like Windows, iTunes, Safari and QuickTIme. Need to rely on Apple's devices. Today, in the face of a high share of Android mobile users, Cook finally gave up Jobs's "principles" and also proved "we are the best" on Android.
However, it is said that people in the industry are not optimistic about this cross-platform. "It cannot be said that Apple's business model has undergone a big turn." To this end, some people use iTunes as an example to point out that it was regarded as the sign of Apple's opening and cooperation when it was logged into Windows in 2003. But today, more than ten years later, we still see the apple that is "independence". And Apple Music can't get rid of this fate. In other words, Apple's release of Apple Music for Android is just a strategic measure against similar services such as SpoTIfy, and it will not "condescend" to compete with Android.
But the paradox is that Apple is essentially disgusted with developing software for other platforms, but it is invaluable to love profits. iTunes has an important thing in common when logging in to Windows and Apple Music to log in to Android, that is, they all generate direct revenue. The only difference is that the former is the music download sales, and the latter is the subscription fee.
Of course, some media believe that Apple Music cross-platform also represents a positive trend in today's technology industry. Look at the BBM that only runs on BlackBerry phones that year, only run Office on Windows... Apple must follow the big trend. But then again, I can't bear the fact that the children can't hold the wolf. Apple hopes to let more Android users turn around. It is really important to lower the posture first.
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