Perhaps it is deeply influenced by Confucian culture. The root of our traditional education is to despise business and merchants. The letter of faith can save the country and the world, and misunderstand the businessman as an "inferior" who profites from the "opportunity" and the relationship. . 
From the roots, this one-sided cognition comes from the understanding of the operating principle of the world. The essence of humanity's profitability constitutes the original driving force of the commercial endogenous driving force of resource allocation. Almost all human nature can be found commercially. Corresponding behavior.
A very striking feature of a human-rooted business is that it will rapidly rise and prosper. After the release of thoughts and behaviors, the speed and quality of business have never been improved. The category of stores has become an important place for us to return to humanity. The witness, and the light in the store responsible for the goods being seen, played an optimal supporting role like never before.
Now let's take a brief look at how commercial lighting can start to enter the room and play a supporting role.
Thirty merits and dust - from "seeing is good" to "becoming a professional shopping guide"
1. Planned economy, love does not come
Natural light + candle age - if you can see
Most of the time, you can only rely on the doors, windows and curtains of the building to adjust the light control.
Obviously, the schedule of work in this era is that it is going to go home when it is dark. It is not that you don’t want to go shopping, but it’s really nothing to do with black lights.
Figure: In 1941, the grain and oil stores in a city in the north had almost no artificial light source, and the store was as shallow as possible to get the most light.
On the other hand, the scarcity of light on the building also makes the era of natural light, western commercial buildings and the lighting of some commercial buildings in China are especially carefully calculated and designed. Our old masters “design with light†is a real starting point.
2. Reform and opening up, electric light telephone
Incandescent lamps before 1980 - better than no better
Use ordinary incandescent lamps, simple lamps, and no control.
Photo: Please pay attention to the light bulb above the department store counter. In memory, it must be a dark (yellow) era.
3, the market economy, indoors also have white light
LFL fluorescent tube from 1980 to 1990 - bid farewell to the dim turn and turned into a pale.
This era is just the trial period of reform and opening up. The types and styles of various commodities have begun to enrich, and the fluorescent lamps have become popular, and the lights of the shops have been liberated from the dim, and there is no need to always feel dusk. But it also uses simple lamps and simple brackets to save energy, but no control, glare + pale feeling.
Photo: Lihong Department Store in Laojiao Bay, Guangzhou. Do you see the photos, the feeling will pass through in an instant, and you can even think of the smell of the electric car brand soap distributed by the old department store.
4, the economy is booming, getting brighter
The deformation of fluorescent lamps in the 1990s and the 1990s - the application of various fluorescent lamps in large, medium and small, and the store is getting brighter and brighter.
Commodities and various services began to be extremely rich, and people began to pursue visual stimuli. The direct and rude way was to use a lot of lights directly to make the store bright and bright (the technical term is called uniformity and illumination together).
Technically, fluorescent lamps have spiral, double U and other applications from straight pipes. Therefore, in the commercial use of energy-saving tubes, with the downlights, there is light control, but the light control effect is poor, basically the fluorescent lights are installed. Inside the inverted bowl.
This is a very exciting era, the retail business model entered the first outbreak, although a lot of silly, but then, the color quality of traditional light source performance is quite good.
5. Milestones: Stepping into the experience economy, the light began to exercise the function of shopping guide
In the 1995-1999 era, the spotlights were widely used, and there was a clear sense of light control. However, no matter whether it was a manufacturer or a merchant, there was no guidance. They were crossing the river by feeling the stones, which was very messy.
The appearance of spotlights should be a milestone for commercial lighting, because light can finally point to where to hit, but the problem comes with it - the previous store is just a light, right now Where is it? What the hell is it?
Here, the development of follower spotlights began to breed the birth of an epoch-making professional demand - "lighting design."
Tracing back to the source, in fact, China's commercial lighting is followed by well-known foreign brands. Foreign brands have begun to take root in the country, bringing advanced ideas and experiences, but they are completely different from the requirements of department stores. China's first batch of businesses The application of lighting spotlights is, in theory, a brand-name retail store, which is brought in by the first-line brands in five-star foreign-related hotels.
At that time, all the imported spotlight products were used. If you can go to the warehouse of these old five-star hotels, you can find the first milestone spotlights imported from that year.
6. Full speed advancement: the light begins to awaken as a guide
Entering the 21st century: ceramic metal halide lamps, energy-saving lamps, LED light sources, and a variety of lamps have entered the rapid development of technology and applications. Due to the deep research and practice of business, demand has forced the awareness of lighting control to be enhanced, but There is basically no quantitative design.
Commercial lighting applications and design markets continue to lead the way with first-line retail brands:
Behind the research on the influence of commercial lighting on consumers' shopping guides, there are many designers and big brand manufacturers working together.
The future: commercial lighting = retail design + lighting design + lighting design + smart technology
In the near future (now seeing the clues), commercial lighting must be a very exciting situation. From a visual role that simply allows goods to be displayed, it will move closer to the field of communication and mobile Internet, allowing more precise intelligent computing and Shopping guides are entirely possible.
Figure: The optical area network began to develop applications in the commercial field based on the interconnection of communications with a networked cabling foundation.
In just a few decades, commercial lighting has evolved from window lighting, incandescent lamps to almost omnipotent shopping guides. What does this speed mean? What inspirations and trends should we see through this brief history?
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