Wu Jianrong, chairman of Taiwan's LED factory Edison, stressed that Edison will develop into a global LED lighting component brand, emulating Intel Inside, and future LED lighting, featuring "EDISON" Inside.
Cost and access are the two successful elements of LED lighting. Edison's business model is based on LED design and manufacturing integration services (LDMS), which is cheaper than high-power LEDs, and has a path layout of five to six years. Edison will sign a contract with the lighting factory and international channel next year. Wu Jianrong is confident in the growth of next year. The following is a summary of the interview:
Leading technology capacity
Q: What is the difference between Edison and the general LED packaging factory? What is the competitive advantage of Edison?
A: Among the listed companies of LED, Edison is a fairly pure LED lighting factory. The proportion of general lighting products is over 70%, while other packaging factories are currently low, about 5% to 10%. Edison believes that his main competitors are not in the country, but Cree, Osram, and Lumileds abroad.
Edison's competitive advantage is in technology. Since 2003, it has cut into LED lighting. In the layout of high-power LEDs for seven years, 72% of this year's revenue is 3 billion yuan, and LED lighting is used in the LED industry. The brand has reached six years, and the capacity will reach 50 million next year. It should be 10 times the capacity of the industry.
Home lighting drives growth
Secondly, Edison's vertical integration from components to products, the development of LED lighting, LED light source is very important, Edison from the LED package, has a considerable advantage, the cost of high-power LED is also lower than the industry. In addition, there are 3,000 customers worldwide, as long as the LED lighting penetration rate is 1%, it is a market of tens of billions of dollars for Edison.
For Edison, the most important position is to position "EDISON" as a global component brand, so that future LED lights, lighting, etc. use Edison components, so Edison will take the depth of the product and The breadth is made to match the use of the world.
From the success of acer and Asus, we can see that the brand has a great catalytic effect. I believe that Edison will make the brand after the positioning is clear. With the passage, the energy can grow several times in the next three years and five years. Ten years will definitely achieve the goal of "EDISON" Inside.
Q: What is the growth of Edison next year? Can a legal person estimate that it will be able to earn more than 9 yuan next year? What percentage of products account for revenue?
A: With the launch of LED lighting, Edison has maintained high growth in the past three years. In 2009, it grew 80% compared with 2008. In the first three quarters of this year, it has grown 90% compared with the same period of last year. This growth momentum can continue next year, mainly Home lighting will be up, and I am confident that Edison’s revenue will have a chance to break through the 10 billion mark in 2012.
Vertical integration of global grabs
Edison has extended its business focus to modules and finished products this year, and will strive for customer orders in a one-stop manner. At present, the company is striving for large indoor lighting in Europe and the United States, and the domestic demand market in mainland China. It is estimated that there will be results in the second quarter of next year.
Edison has three products, about 72% of the light lighting components, followed by optical transmission components accounted for 13%, and light sensing components accounted for 2.7%. And its gross margin, light illumination and sensing components are above 30%, and optical transmission components are 25%.
Unlike other industries, LEDs must constantly reduce prices to stimulate applications. Therefore, the industry is not easy to make a profit. In all fairness, companies with an after-tax net profit (EPS) of more than 5 yuan are considered to be excellent players in the industry. Desson still has a desire to become the first company in the LED industry to earn a share capital, setting the number one in the industry.
Reward shareholders to increase share allotment
Edison is still a company with a share capital of only 888 million yuan. The company basically hopes to allocate more shares to shareholders. Last year, Edison EPS 5.31 yuan, the company allotted stock dividends of 1.5 yuan and cash dividends of 3 yuan. This year's rights issue should be More than last year, it will give back to shareholders.
Q: How about Edison's capacity planning?
A: From Edison's customers, the forecast for next year has doubled. Next year is the first year of LED lighting. Edison is ready to expand its production in Yangzhou. The current high-capacity monthly LED production capacity in the first three quarters. It will reach 20 million and will double to 50 million next year.
Edison's production bases are in Taiwan, Dongguan, and Yangzhou. The Yangzhou plant is currently the largest LED lighting packaging base in Asia. The Yangzhou plant covers an area of ​​100 mu. The planned output value of the first phase is RMB 2 billion. The monthly maximum output value reached RMB 23 million. Edison will begin planning the second phase of the Yangzhou plant in the second half of next year.
In addition to years of research in light source technology, Edison has established the LDMS (Lighting Design Manufacturing Servic e) lighting integration system to provide vertical integration solutions from components and molds to finished products. This business model is quite unique in the industry. And the customization ability must be strong, and the future LDMS shipment target is more than one million per month.
Q: What is the capital expenditure for this year and next year? Will there be opportunities for cooperation with major domestic and foreign companies in the future?
A: The capital expenditure of equipment this year is about 250 million yuan, and it will reach 350 million yuan to 400 million yuan next year. When you see the expansion of Edison, you should know the company's intentions. Edison's light source expansion is from point, line, surface, and module, from 1 watt to 200 watts, and LED lighting related to heat dissipation, circuits, mechanisms, and optics are all developed by themselves. The platform is the core, providing a variety of LED components and modular models, and derived LDMS integration solutions
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