Today's technology is developing rapidly, and the cycle of product renewal is getting faster and faster. From computers to software, from communication to transportation, the same is true for the LED display industry. Big Data analysis, Internet technology, digital technology is making huge led screen market changes. It can be said that interaction, light application, big data, visual impact are the four key to LED technology development.
interactive
The focus of today's outdoor led media industry competition is focused on how to achieve interactive and integrated audience and media through the use of technologies such as WeChat, APP, and AV technology.
Practice has proved that the operation of outdoor LED media should emphasize its stable communication value. At the same time, it should guide advertisers to use outdoor advertising as a platform for creative communication according to the characteristics of commercial communication and content in the Internet era. The content of the Internet generates the effect of creative communication and solves the core problem of advertisers.
This also forces the industry to break through the media thinking, according to the characteristics of the digital living space, to turn itself into a platform for life services, and not just a carrier of advertising. In the digital living space, people need services that can solve their own problems, and it is not difficult to understand the tremendous changes that e-commerce has brought to our lives.
Interaction is service. For outdoor advertising, the most important thing is to find the way of service and the value of the service, rather than simply advertising. In an era when the audience decides everything, we can also use the infinity of the Internet and the personality of mobile communication devices to spread to each information pause point and each information receiving point, such as mobile phones, handheld computers and other handheld terminals. Integrate the development of the object, thus jumping out of the limitations of outdoor media, to achieve the purpose of expanding the field of communication. At the same time, new media formats such as interactive, consumer choice, personal customization, and professional information services can be created on the platform of new media. These are the footholds for outdoor LED advertising to be further developed in the future.
Outdoor LED new media, which continuously enhances interactive functions, can not only become a platform for audiences to obtain information and exchange information more conveniently, but also attract more and more audiences to actively participate in communication activities. More importantly, This will also lead to a larger secondary spread. When the interactive function of outdoor new media is fully integrated into the daily life of the audience, the effect of communication will inevitably increase in geometric progression, and the value of “must be selected†in outdoor media can naturally be highlighted.
Light application
Light application is a term that was born shortly. It doesn't consider its exact meaning, but it is generally an application that can be used without downloading. For example, the current "e-home" is the application of looking for a cleaning aunt nearby. Install a standalone app. If you have a map app, you can find nearby drivers, cleaning aunts, free taxis, food delivery shops, etc., unless the frequency of use is very high, otherwise you don't have to download an app for each application, just find the entrance on the map. Use directly.
In fact, in the face of the current environment, not integrating into the Internet is tantamount to digging a grave. For the advertising industry, the combination of outdoor advertising and the Internet is the general trend. Due to the continuous advancement of communication technology in recent years, the Internet has been constantly changing its face, and it has created unlimited possibilities for enterprise development.
Taking media digitization as an example, the digitalization trend of outdoor media in recent years can be roughly summarized into two aspects: one is the upgrading of products through the integration and grafting of new technologies on “old productsâ€, and the second is the new outdoor digital media. It is fully integrated with traditional media such as radio and television, as well as new media platforms such as the Internet and mobile phones. This new media has brought about a big change in the way of communication, subverting the native format, making more new media technologies possible in outdoor applications, and even making outdoor media play a more important role in the outdoor commercial sales closed loop, in O2O. Merchants offer more services.
"Internet +" is a trend, plus the traditional industry. The deep integration of the Internet and the outdoor LED media industry is destined to be the inevitable result of the development of the industry. With the emergence of new media platforms, it is inevitable that LED advertising and content communication channels will break the shackles of traditional channels. The implementation path should be a light application that is considered for the convenience of the audience.
Big Data
Outdoor LED media also has its own users, and to find users, and to understand the user's "viewing behavior" must establish a database of media. The database of outdoor LED media is different from traditional media and online media. Its audience is changing. There is no time or space limitation. It will not leave traces in the process of viewing, but "media integration" provides database construction. A good idea.
The outdoor LED media is still, but its audience is mobile, and the mobile audience has a signal transmitter that is almost uninterrupted, everyone, so the scope of the audience around the LED media is defined and tracked. The information of the mobile phone user has found an audience of outdoor LED media.
In addition, the content setting of outdoor LED media is also a problem that big data needs to solve. Every media has its own capacity standard, TV has a program duration, newspapers have a layout, and outdoor LED media should have its own capacity - screen capacity. The screen load includes two criteria: one is the total duration of the ad rotation, and the other is the duration of a single ad. The setting of these two standards will depend on the length of time the audience around the media is visible. By studying the complexity of the road conditions, the speed of the car and the speed of the pedestrian to determine the length of time from the view of the LED media to the passive end of viewing, to set the screen load of each media, so that the media content is optimally transmitted.
On the other hand, it involves the advertising design of LED media. It has been confirmed through practical experience that TV commercials and print media advertisements are not suitable for direct use on outdoor LED media, which is mainly determined by the distance between the media and the audience. Therefore, the design of outdoor LED media should have its own design principles, and this is going to be through the big data to study the audience. What are the visual centers of outdoor LED media? What are their dynamic viewing behaviors? Is it dynamic or static? This is all the problem that big data needs to solve.
visual impact
As an important element of the concept of city image, landscape, culture and life form, outdoor advertising will inevitably be influenced by the trend of urban development. In recent years, the city is gradually moving towards environmental protection, livability and future development. The trend is not difficult to foresee, "future, digital, environmental protection, virtual reality, gorgeous interaction, huge" and so on, will undoubtedly become the development coordinates of outdoor advertising.
The way of traditional outdoor advertising is difficult to stand out in the competition for a lot of homogenous repetition and equal quality of advertising information. Information dissemination technology represented by naked-eye 3D and new projection imaging technology, especially digital multimedia visual communication technology, has robbed the limelight in the past few years and opened the door for everyone. In this situation, outdoor new media still needs to consider the needs of the audience, enrich the visual performance of the media, achieve the leap and upgrade of the communication effect, and complete the spread of imagination that was previously unimaginable.
Facts have proved that outdoor advertising in the dance with technology can continue to meet the visual needs of the audience to seek new changes, create one after another classic legend, use innovation to add infinite charm to themselves.
LED business network focuses on led e-commerce platform, promote led enterprises to achieve Internet + , official website: http://
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