In this era of online and offline interaction, both retail brands and large venues are using augmented reality (AR) and virtual reality (VR) technologies to increase offline traffic, promote business development and enhance brand image. In general, positioning and navigation solutions are difficult to guarantee accuracy due to technical limitations and have not been put into practical use so far.
NetDragon's application technology brand Chuangqi Si has launched the starbeacon, an indoor sensing and indoor positioning solution. It provides personal positioning, AR navigation, and close-range marketing technology for indoor and outdoor venues with easy-to-operate infrastructure equipment. Recently, starbeacon has emerged from multiple competitors with its new technology and extraordinary user experience. It is adopted by Hong Kong International Airport, one of the best airports in the world, and will provide personalized indoor navigation service to 60 million passengers annually.
AR turn-by-turn navigation
After installing the starbeacon base station, passengers can quickly locate the location within 5 seconds, navigate on a per-navigation basis according to the search landmark, and use the predicted distance and time to switch floors and indoor and outdoor maps. The navigation system will also send out the arrival/missing prompts, and even continue to perform the above functions when offline. Regardless of whether it is a flat map, perspective view or augmented reality shot, the starbeacon signal can be connected to suggest the best route based on the location of the user.
Signage AR real-time translation
Cress uses the image recognition engine and augmented reality engine to develop industry leading signage AR real-time translation. Users can use the AR lens to shoot the sign in video or picture mode and translate in real time. The AR translator supports the functions of the side view screen to provide users with a convenient experience. Travelers from different countries simply turn on the augmented reality lens and translate the text on the signboard into different languages.
Personalized push
Starbeacon provides cloud backends, and venues can manage and update store landmarks around the clock, pushing personalized offers to nearby people, increasing traffic and encouraging consumption. Stores can refer to big data, analyze user spending habits, and improve marketing strategies, such as launching limited-time promotions, setting labels, etc. In terms of Hong Kong International Airport, it is possible to use accurate positioning and personalized push to remind passengers to reserve time for boarding and provide clear navigation routes based on the location of the passengers and the flight.
Software Development Kit
The starbeacon solution consists of a software development kit, a starbeacon base station and a console. The starbeacon solution can be applied to any APP and physical landmarks. It enhances the user experience through color and image classification display, allowing floors and shops to be seen at a glance.
At the same time, the starbeacon base station supports remote control, the power is continuously operated for two years, and the monitoring system is equipped with parameter change alarms to ensure the normal operation of the hardware at all times. The cloud-based rear console manages push messaging, hardware monitoring, landmark settings, big data analytics, and zero-distance interaction with customers around the clock.
Founded in 2000, Chuangqi Si is a Hong Kong technology company wholly owned by Net Dragon. The company specializes in the development of SHOPPO community purchases and research and development of augmented reality technology. Its main business is online and offline (O2O) mobile marketing platforms (including iButterfly and SHOPPO) and provides quality mobile marketing solutions.
After NetDragon completed its acquisition of 100% equity of Chimax in 2016, it has already obtained a complete picture of the strategic layout of “VR+â€. It has created Augmented Reality technology to cooperate with many business teams of NetDragon, especially Net Longhua Fishery. Education business section. Along with the internationalization of Net Longhua Fishery Education, Chuangqi's starbeacon technology will further support Huayu to establish a global education community and create an open ecosystem and lifelong learning platform.