Sony Z9D is a super flagship product that is positioned much higher than ordinary TVs

The appearance of Sony Z9D TV is not publicity. If it is not specified, people who see it at first glance may not feel that it is a super flagship product that is positioned much higher than an ordinary TV. Because it doesn't have the elegance of curved lines on curved TVs, or the super-thin thickness of OLED TVs. Regardless of the width of the frame, the thickness of the screen, or even the style of the base, the Z9D can be said to be very flat, and there is no such feeling that people will suddenly feel brighter. However, this does not mean that the Z9D is a product that does not pay much attention to design but only sells high prices based on image quality and sentiment.





In the low-key and extremely simple appearance of the Sony Z9D, it is the pursuit of various materials, processing techniques and other details. For example, in its border part, in addition to using more textured metal, it also uses a golden color scheme that Sony rarely uses on television sets, revealing a hint of luxury in the main colors of dark gray. As for the appearance of the Z9D, what kind of craftsmanship, what kind of materials, and how many processes are used to create them, according to Sony's consistent style, it will not be advocated to the outside world (if it is replaced with an Internet brand, most consumers will Has been brainwashed by a variety of new terms, so just feel through the visual and tactile sense.

At the same time, some very classic Sony BRAVIA family elements can also be found under the minimalist look of the Sony Z9D. For example, breathing lights that have never been changed, suspensive pedestals, and even multi-button remotes that look old-fashioned... these will allow Sony’s old users to find the familiar feeling in the first place, while new users You also have the opportunity to experience the heritage of Sony's industrial design.

Although the word “black technology” has recently been overused, after thinking about it, it still feels that only by using the term “black technology” can I express my understanding of it most accurately. First of all, the biggest breakthrough in the Z9D hardware is the transformation of the LCD's key backlight structure: the new "Backlight-Master Drive". The strength of this backlight is: 1, the use of ultra-high density direct matrix LED backlight (although in the end how many LED particles Sony does not explain, but from its performance will never be a small number, behind (There will be evidence); 2, it can achieve independent brightness and brightness control for each LED particle, and is based on real-time video signal control; 3, in order to prevent the light interference between the LED particles, specifically designed a The bundled structure allows each LED's light to shine only in the corresponding area.

Recalling the history of the development of LCD TVs, there have been products that have adopted direct-lit LED backlights, all of which have become a classic. However, in the traditional direct-type LED layout, in addition to the small number of LED particles, and because of the limitations of the backlight drive technology, the so-called dynamic backlight control can only be divided into a number of small areas according to a certain area of ​​the backlight control, ranging from a few, if It is already possible to achieve dozens or even hundreds of districts, and the Z9D can do it. In the past, no opponent has ever appeared.

The power of Dynamic Backlight System - Master Edition was seen at CES this year: At that time, Sony had placed two LCDs with dynamic backlighting master version side-by-side, but one of them removed the liquid crystal layer, leaving only the backlight system. In this way, people can intuitively see the working status of the backlight when the television is displaying various screens. The effect is indeed very shocking, because it looks like watching a black and white TV screen with a slightly lower resolution, the accuracy of its backlight is evident. And another advantage of this high-density LED layout is that it allows brighter parts of the image to achieve higher brightness, which is why the Z9D's HDR performance far exceeds the average HDR TV. The Z9D has an impressive and memorable color expression. This is an exaggerated and contrived color style. It looks both pleasing and real. The Z9D can also accurately reproduce any subtle changes in color and light and shade, and can even respond to challenging scenes with great brightness contrast like active display devices. It is hard to imagine that it is essentially a Passive light-emitting LCD TV. The Z9D also retains Sony's quintessence in color tuning. It not only provides ordinary users with a variety of professional-level image mode choices, but also provides professional users with a high degree of freedom for later personalization.


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