You children's shoes, small mussels, big brothers, big sisters have a thrifty ah.
It is raining and smog in Beijing this holiday season. Winter is coming in autumn. The so-called “Injury Spring and Autumn Annoyance†is also a time of reminiscing the first love and remembering the past years when the Shi Nanshu went down. It can be busy, and early to pick up the beard, long trench coat, and bright leather boots. The "holiday life" of "Ya", "three times a day", "a thousand miles" and "one day and three autumns".
Before I left, I was afraid that others would know what he was going to do. He pretended to give him a button in the windbreaker that was not supported by his stomach. He held the other hand upside down and pretended to use his cell phone: Hello, Which? Yang? Which Yang always? Oh, oh, oh, a certain rui of Yang, ah, hello hello, your industry veteran, veteran senior, no, senior entrepreneur, call me, flattered... ... What did you say? You have to change the version again? Well, congratulations... Whatever you say, of course, sincere congratulations to you, ah, this is not a few times in a few years since you changed your name. I would like to congratulate you several times. How can it be Fake, haha... What? Do you want to move data with us before publishing? Is this necessary?... What? Help us improve? This, good intentions, really do not, I have confidence in our data... ...what? Want to see Xiao Bian, that is not very convenient. He is now the wrist child is bigger than me, the appearance fee is according to the "Royal instant noodles" valuation...
Well, the above dialogue, except for the last sentence, was written by Xiao Bian. Others are all written by Xiao Bian. Ha ha ha ha. In short, Xiao Bian went far away in this precarious voice, leaving Xiao Bian and a bunch of procedural tricks, and the siege lion is forcing the haha ​​to “empty the bodyâ€...
For this holiday season, the program and the siege lions can be said to be a brain drain. Before the holiday, they burned incense and worshipped the Buddha for peace. The following diagram (non-real shot), in order to increase the blessing aura, Xiao Bian from the shoe cabinet (yes, , like to hide things in the office shoe cabinet) took out several barrels of “full-faced instant noodles,†and put on three apples, and plugged in three pencils to sing while singing: I have a pen, I have an apple, Well, I have an apple-pen...
Take a look and come back and predict what super AI, artificial intelligence, and artificial neural networks will dominate humans, eliminate humans, and control the world... Do you stupid humans, who have long dominated the world of programming and siege lions? Canada does not have to work overtime, leave for vacations, have wood and food to watch their mood...
What kind of world is this? Ah, deep sorrow can't stop... Even more mulberry is that the holiday is over and it's over. Although Xiao Bian is spending his time in overtime, poor holidays... I have to say this holiday, Unfortunate news in the field of entrepreneurship, one after the other, from capital to startup companies to founders, Xiao Bian filled with emotion, just want to express a respect for all those who are struggling in the frontline of the business: cold winter, entrepreneurship is not easy, search from top to bottom, heart-breaking !
In the middle of this year, Xiao Bian presented the domestic APP TOP 1000 list, which outlined the “birth and death books†of China’s mobile internet, and opened a precedent in order to solve plagiarism, imitating, and following the trend. Editing a more embarrassing, completely set off the cover of China Mobile Internet, launched the Top TOP list of China App, a comprehensive analysis of the status of mobile devices, user portraits, APP performance ......
In a word, “QuestMobile 2016 autumn inventory†takes you across the China Mobile Internet!
â”—|`O'|â”› å—·~~ Right, as of September, China's mobile smart devices approached one billion, not to mention Xiao Bian did not tell you this terrible secret.
The truth is only one you and I need to face the blood
I. Overview of mobile intelligent terminal devices and APPs
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1) The monthly active number of mobile smart terminal devices approaches 1 billion
Nearly 1 billion!!!!
This is the monthly number of mobile Internet active devices announced by QuestMobile in September, of which Android devices exceeded 700 million and iOS devices exceeded 280 million.
As reported in the middle of this year, the growth rate of the entire mobile market is slowing down. However, in terms of absolute numbers, there are still large increases in these months, and what will happen to the magnitude of nearly one billion will be “super-unbreakableâ€. It is difficult to speak clearly about the ecological anti-â€. Anyway, Xiao Bian’s mathematics is not good.
2) Mobile Active Device Brand Active Number
First of all, this figure is a little strange, like the national flag of a country that has not been printed, or the geological structure map of a geography textbook. However, Xiao Bian has always been a slogan, so I do not want to explain it more. Haha.
In general, the steady growth of the iPhone, Samsung, millet slightly reduced, Huawei, VIVO, OPPO have a faster growth, change the direction of the words, said a little more wounding, Xiao Bian decided to slightly lower-key some, so, we may wish to own Take a look.
3) Mobile device intelligent device urban hierarchy
In general, OPPO and VIVO have strong advantages in second, third and fourth-tier cities, especially the third and fourth lines. The HTC is still relatively brave, with the highest proportion in the first-tier cities. Of course, this is also related to the fact that its market share has contracted more severely.
The performance of Huawei and iPhone in first and second-tier cities is very good. Also, look at Huawei's structural proportions in tiers two, three, four, and four cities. Basically, it is more like an iPhone than a dead guy.
4) Number of APPs for MAUs in each size range
The following notice, this data cattle made a big oh.
People who know it all know that Xiao Bian has always been a non-chaotic speaker and has to be based on facts. From 14 years to 15 years to 16 years, the APP market has been undergoing subtle changes. This picture generally explains the direction of change: rapid growth and slow decline.
In particular, it should be noted that from September 15 to September 16, the number of APPs in the MAU 50 million and 1 million to 5 million range is still growing rapidly, but others have all declined at different levels.
What does this mean? You understand.
5) App total monthly duration and share of usage
Let's take a look at the overall trend of the use of APP monthly duration and year-on-year growth. From the data point of view, Android has always been a fast-growing situation (except for February time and festive factors), and the iPhone has been growing at a constant level of volatility. Specific to the APP, you can clearly see that WeChat continues to grow, QQ is difficult down, specific other APP performance, we may wish to look at their own.
6) New installations and channel sources for single device monthly APP
We watched the performance of "New installations and channel sources for single-device monthly APP". There are woods that feel like autumn and autumn rains. Nearly 40% of users newly install 0, and nearly 20% use one. About 20% of people are 2-3.
In other words, in the current market, 80% of people basically do not install new apps. The average monthly new installation APP for the entire user market is 3, which is mainly driven by the higher user data under 24 years old.
Have to say, it really is a burst of cold ah.
The following is a brief look at the specific performance of each application market in September 2016. In addition to Apple’s app store, the following channels with a download and installation level of over 100 million yuan include App Po, Baidu Mobile Assistant, 360 Mobile Assistant, Huawei Application Market, Xiaomi App Store, OPPO Software Store, and VIVO Application. store.
From the aspect of conversion rate, the conversion of mobile phone manufacturers' stores is generally higher than that of third-party software stores, such as Huawei, which is as high as 91%.
7) Number of monthly APP users in each age group
Let’s look at the number of monthly APP users in each age group. Compared with September and September 2016, the overall number has increased from 16.7 to 17.2. Specifically, users under 24 have increased their averages. From 18 to 18.9, other age groups, except 25-30 years old, maintain the average value, the rest are lower than the average, the older, the less open...
8) Duration of user's monthly APP usage in each age group
From the point of view of usage, the performance of the number of open APPs is basically the same, the overall increase from last year's 61 hours (equivalent to two hours a day) to 73.9 hours (equivalent to every day, hey, forgive Xiaobian mathematics is too bad, 掰 finger count Two hours and twenty-five minutes were not calculated, sorry...
Second, APP ECG and thrilling point of view
1) APP segmentation industry ECG
In September 2016, in the APP sub-industry with more than 5 million monthly activities, the mean annual growth rate of 7 categories of MAU was greater than 100%, which was a lot lower than that in June, and it also made people feel more chilly. .
This time, Xiao Bian brings you a less powerful heartbeat...
2) Weibo social
Let's take a look at the performance of microblogging social field, of course, is mainly microblogging.
Microblogging is the kind of product that has several climaxes every year. The effect of the Olympic Games is obvious to all. It does not say anything. It can always erupt several times in the face of other social events. For example, on August 14 and September 17, the number of active users is There are more than 140 million RMB. As for the reasons, Xiao Bian really doesn't want to mention more, you know.
3) Webcast
In the first half of the webcast, fires and financing news continued. Various princes entered the market.
At present, the trend of YY entering the down channel seems to have been unstoppable. After Yingke went all the way up, it has maintained the scale of 5-6 million daily active users, ranking first. The bettas, tiger teeth and panda TVs ranked behind are relatively stable.
4) Online video
Online video, hey, this line of business, Xiao Bian do not want to say, is the so-called "good work is no eggs do not use money" ... ... everyone see it.
5) Digital reading
Oh, this is worth looking at. Oh, why? Because there are a few companies that will have to hit the market. Specifically,
QM is inconvenient to say. As for performance, let's see it (^__^) 嘻嘻 ......
6) Education and training
Education and training are also said to be bets by all parties, and finally think of anyone who did not seriously do the business, so the whole picture looks just like the art work of the kindergarten children... The overall user volume is still too small, and the trend fluctuates It's a bit big, hello, when several people vowed to get through this cut-to-school social networking startup star? How could it have been?
7) Financial Management
Well, the same as the kindergarten art work, this picture is just like the constellation. Like Xiao Bian, this is a kind of lack of roots, it's really hard to understand that several bright spots in the night sky can be combined to make a spoon. , hunters, bears...
(⊙o⊙)... It's a bit too far away. Back to financial banking, CCB is still the largest. There are many APPs for China Merchants Bank and a combination of boxing. The total amount is bigger than CCB. Great wisdom fluctuates downwards. In particular, it should be noted that the Alipay and Flush two APPs are too large to be shown in the figure.
8) House Rental
This business, overall, is still very small, weekly active users are in the million level fluctuations, in addition to SouFun, homeowners, chain home, the other looks like a weak feeling. Perhaps this kind of thing to buy a house, than investment in entrepreneurship too much, anxious to buy a house, real estate speculators, are busy with the room to go, play APP no eggs with ah ... ...
9) Job Search
Basically, the two companies thrashed forward and rushed forward, that is Zhaopin recruitment and worry-free career, the rest of the fuel toss, after all, this business is not to rely on the number of people to eat, is to rely on people to eat.
10) System Tools
At the level of system tools, Sogou’s daily average daily activity is approaching 160 million. Baidu has more than 100 million mobile phones, and QQ browser and UC browser have reached 90 million.
11) Role Playing Games
The game is also a little mention: Netease's Fantasy Westward Journey is still the best, the decay speed is far lower than its peers, but also the potential energy back, have to say is a very successful work.
Third, China's mobile Internet Jianghu "big sword"
Hey, ladies shoes, don't miss passing through passing:
In July, Xiao Bian brought us an unprecedented “TOP 1000 Power Rankingâ€. For the first time, we conducted a major scan of China’s mobile Internet, and also named a “birth and death bookâ€. Soon, some of our peers followed suit. It seems that it is very strong, very strong, very violent, but the true data quality, Xiao Bian is not good evaluation, after all, not fierce not look at the appearance, have to be practical
