Secret: How to create high-quality VR content?

Edison invented the motion picture projector in 1891.

But it took four years for the Lumiere brothers to take the first film in history...

It wasn’t until the establishment of the company in 1907 that the film industry began to take off...

The same is true of VR. You have been able to predict what the future of this industry will be. It is only temporarily that you can not predict the specific time for this future. You know it will come, but it is not clear when it will come.

If we can make better VR content, we will go further from this future. This is not what you want to be able to do, high-quality VR content is actually very expensive! See if you know.

4 minutes VR movie costs at least 600,000

A team leader who has worked for film and television production companies for many years revealed that VR video, movies, and games have become industries competing for the same type of company. However, the production cost is obviously not what the average team can afford. The company is currently linking. The customer, for example, needs a four-minute promotional video to customize the scene, and their company’s cost quotes will cost 600,000.

The cost of VR video production is probably like this:

Taking a quaint old house as an example, it takes 20,000 yuan to produce a very ordinary VR content that only shows on the outside, and if the customer needs to show the “opening door to the scene inside the house”, the cost will at least double Times, "at least 40,000 yuan, the actual production of the later may still need more." Take a similar night tour Guzhen, for example, the virtual scene about 100 meters within the "turn around" production cost is about 100,000 yuan, At the same time there is no interaction. “

The demand for VR's content production funds is high, which will shut out some small-scale, small-cost production teams. For many small content teams in China, the investment in making a VR animation may be betting on the assets of the entire company. Few people have the courage to take this risk before placing an order with an unsure buyer.

At present, the VR content shooting technology is a completely new thing. The traditional two-dimensional video shooting experience is almost no longer applicable, and operations, perspectives, and role performance all take a long time to polish. Same as VR games.

Not only does the cost of content production remain high, but in order to truly meet the mental preconceptions of watching virtual reality videos, the cost that users need to spend is not cheap. (At a minimum, there must be a mature VR hardware device).

For VR video production, shooting equipment is also a big expense. The price of a good panoramic camera is very touching:

Nokia OZO panoramic camera, priced at about 60,000 US dollars

Cost per minute up to $1 million

It is necessary to reduce the price of VR devices to increase the number of users. According to American chip maker AMD Roy Taylor, VR content can now be produced for up to $1 million per minute.

Virtual Reality (VR) applications are driving industry demand for graphics hardware such as AMD's latest Radeon series of graphics processing chips. The reason is that VR content creation and consumption require a large number of high-performance processing chips. Taylor said that we must ensure that content creators can recover such production costs in order to create excellent VR content, so that the virtual reality industry to survive and thrive.

According to the American Film Society, at present, the use of VR technology is only suitable for shooting short films, because even if it is a small video, its production cost has even as high as tens of millions. Therefore, the length of VR videos currently released is basically no longer than 12 minutes. All these are directly related to the high cost and difficulty of VR content production.

Not only burn money, but also burn brain

In addition, various unexpected problems will arise during shooting and production. VR content creators are brainstorming from time to time during the creation and shooting process. No wonder there are people in the industry with such emotions: "The production of VR is extremely brain-burning, and burning money, no imagination can not do this." Some people even think: "This is not a costly and expensive problem, it is difficult to shoot, but the fundamental I don't know how to start.”

One of the biggest bottlenecks in the virtual reality technology is the high cost of use. The cost of a single single-headed display device is even hundreds of dollars. This does not include a high-profile PC for running VR. Hard to afford. So most people are still reluctant to install VR devices at home or can't afford them. If we can provide VR opportunities and inspire their curiosity about VR, they will come up with money so that we can realize profitability and recoup previous The production cost. But on the other hand, only high-quality content can stimulate the curiosity of consumers. The Quantum Engine will continue to carefully polish every product and bring high-quality VR content to everyone.

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