Recently, STX Entertainment announced the acquisition of Surreal, an immersive content producer and distributor, to formally enter the VR field. Tencent and PCCW have recently invested in STX Entertainment, which was announced at the time to be used to enter new entertainment platforms.
Founded in 2014, STX Entertainment is a fully integrated international media company specializing in the production, marketing and distribution of celebrity-linked movies, television shows and digital media content. The acquisition will help STX get a complete division in the VR field, and Surreal's two founders, Rick Rey and Andy Vick, will join together, making this branch even more powerful.
STX stated in the statement that the reason for purchasing Surreal is that apart from STX Entertainment’s own strategic plan, Surreal also produced more than 70 immersive works last year, and these works have played over 35 million times on all platforms. . STX Entertainment hopes to use Surreal's ability to produce cross-platform content to attract more relevant talents to make greater achievements in the VR field.
Surreal's founder, Rey, said that he chose to join STX because they saw the possibility of STX Entertainment embracing VR in a comprehensive way, and they could give them more room to work harder. Another founder of Surreal, Vick, pointed out that they will combine with STX Entertainment to discover more potential of VR and create more popular works.
It should be noted that this Surreal was not Surreal Vision acquired by Oculus last year.