[Text|High-tech LED reporter Luo Shenghua] As a bridge between manufacturers and consumers, the specific market economy environment determines the prominent position of dealers in the circulation. The concept of “channel is king†in the industry has made the terminal dealers develop rapidly, and the scale and form of dealers also have significant differences. In the face of differences in business operations and changes in channel policies, dealers will be directly affected.
In particular, 2015 is a replacement tide and an outbreak for the LED lighting industry. However, for the physical channel, in the continuous weakening of the real estate market and the impact of e-commerce, the lighting market and the dealer itself are also polarized. The situation, large dealers speed up expansion, small dealers keep in sight. The full competition between the industry, the competition between the upstream and the downstream, and the competition pattern of the physical channels in various regions have been reshuffled.
Dealers who have been familiar with the traditional distribution market have now had to re-examine this ever-changing market environment, and they have to face the new challenges and competition with the "empty cup clear" mentality.
Affected by the increasingly rational purchase behavior of consumers, the terminal market has become more and more intense in the competition for price competition. The LED branding process of various lighting companies has entered the speed-up channel.
“The terminal channel is basically stable, but the channel operation is still a stage of brand investment. This has certain requirements for the dealer's financial strength and brand operation ability. In the process of channel transformation, find its own positioning for the dealer. "It is very important." Liu Mingxian, chairman of Shandong Linyi Shilin Lighting, told the Gaogong LED reporter.
From a commercial point of view, a brand is also a product that sells influence and requires a strong “sales channel†to achieve promotional purposes. As the industry's authoritative research consulting and media platform, Gaogong LED is taking on the role of brand resource integrator for LED lighting companies.
The 13th LED Industry Summit Forum will be held on June 8th at Langham Place, Guangzhou Nanfeng. At that time, Philips, Xinteli, NVC, Fozhao, Sanxiong, Aurora, Yiguang, Yaming, etc. The first-line agents of brands in Xiamen, Chengdu, Shijiazhuang, Shenyang and other places will participate in this forum. It is hoped that through the interaction between enterprises and channels, the industry will be discussed and the new brand of lighting brand in the LED era will be reconstructed. At the same time, around the selection of the most influential lighting brands, will set the industry benchmark, recommend a credible LED lighting brand to the whole society and terminal channels.
In particular, 2015 is a replacement tide and an outbreak for the LED lighting industry. However, for the physical channel, in the continuous weakening of the real estate market and the impact of e-commerce, the lighting market and the dealer itself are also polarized. The situation, large dealers speed up expansion, small dealers keep in sight. The full competition between the industry, the competition between the upstream and the downstream, and the competition pattern of the physical channels in various regions have been reshuffled.
Dealers who have been familiar with the traditional distribution market have now had to re-examine this ever-changing market environment, and they have to face the new challenges and competition with the "empty cup clear" mentality.
Affected by the increasingly rational purchase behavior of consumers, the terminal market has become more and more intense in the competition for price competition. The LED branding process of various lighting companies has entered the speed-up channel.
“The terminal channel is basically stable, but the channel operation is still a stage of brand investment. This has certain requirements for the dealer's financial strength and brand operation ability. In the process of channel transformation, find its own positioning for the dealer. "It is very important." Liu Mingxian, chairman of Shandong Linyi Shilin Lighting, told the Gaogong LED reporter.
From a commercial point of view, a brand is also a product that sells influence and requires a strong “sales channel†to achieve promotional purposes. As the industry's authoritative research consulting and media platform, Gaogong LED is taking on the role of brand resource integrator for LED lighting companies.
The 13th LED Industry Summit Forum will be held on June 8th at Langham Place, Guangzhou Nanfeng. At that time, Philips, Xinteli, NVC, Fozhao, Sanxiong, Aurora, Yiguang, Yaming, etc. The first-line agents of brands in Xiamen, Chengdu, Shijiazhuang, Shenyang and other places will participate in this forum. It is hoped that through the interaction between enterprises and channels, the industry will be discussed and the new brand of lighting brand in the LED era will be reconstructed. At the same time, around the selection of the most influential lighting brands, will set the industry benchmark, recommend a credible LED lighting brand to the whole society and terminal channels.
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