At 3 pm on August 29th, China's home appliance giant Skyworth held the AR TV and National Day New Product Launching Conference at the Kerry Hotel in Beijing with the theme of “See the World Nothingâ€. Skyworth's new OLED series S9D was officially released, which is also the world’s first AR smart TV and Skyworth OLED organic TV new products.
At the press conference, Liu Weizhi, Director of the Skyworth Group, Vice President, President of the Color TV Division, Peng Jianfeng of the China Electronics and Video Industry Association, Lu Jiebo of the China Electronic Commerce Association and LG Display Li Tinghan unveiled the world’s first AR TV Skyworth S9D, S9-I etc. OLED models also made their debut, creating a strong lineup of OLED products. The venue was a dreamy one.
Yu Jianwei, executive deputy general manager and marketing director of China Skyworth Group, introduced the technical concept of AR, Augmented Reality (AR) and augmented reality technology. It is a new technology that integrates "real-world information and virtual world information" seamlessly. The information provided by the computer system increases the technology of the user's perception of the real world, and superimposes computer-generated virtual objects, scenes or system prompt information into the real scene, and displays the unrealizable scene in the real world, thereby realizing the reality. "Enhance" to achieve a sensory experience that transcends reality. AR technology has two characteristics: First, the combination of virtual reality and real-time interaction.
At the closing ceremony of the Rio Olympic Games in Brazil not long ago, the 2020 Olympic Games host in Tokyo, Japan, surprised the world with an eight-minute performance. The cute and technologically-impressive AR short film has also spread to the rest of the world with the Olympic atmosphere. In the eyes of technology peers, behind the 8-minute video in Tokyo is not just the image of propaganda, but also an industrial power of confidence in the future development of AR technology and expectations. AR (Augmented Reality) augmented reality technology as the "next big technology" has been highly concerned by top technology companies at home and abroad. In the industry, giant technology companies such as Facebook, Google, and Samsung have long been interested in AR. Facebook CEO Zuckerberg boldly predicted that AR equipment will gradually integrate into people's lives. Last year, analyst Piper Jaffray (Investment Bank of America)'s investment analysis report for 2015 pointed out that: Virtual Reality and Augmented Reality are the next big technologies; another research organization revealed that in the next five years, "Augmented Reality" technology will be The market size will reach 120 billion US dollars.
As the industry's first Skyworth TV with AR technology smart TV, S9D series can be described as an epoch-making trend new product. S9D uses rose gold color, chic and elegant without losing the luxury, the front of the JBL audio used in the ferrous metal mesh lining under a bit more atmosphere, with the latest Dobby Atoms sound technology, but also let the viewing Feel the promotion of a grade.
As the latest OLED TV product, Skyworth S9D also adopts the latest generation of OLED screens in the screen selection. With a screen thickness of only 4.7mm, it still incorporates Dobly Vision display technology and combines the quality of OLED self-luminous screens. Performance complement each other.
In terms of hardware configuration, the number of S9D processor cores in Skyworth is as high as 30, which is the highest level of smart TVs available today. Equipped with a self-developed cool open system 5.5, the operating speed is not inferior to any smart TV on the market. And on the basis of Skyworth's announcement of its content strategy, Skyworth S9D continues to implement this strategy, allowing excellent hardware and high-quality content to be presented to consumers in the simplest way.
Skyworth S9D is displayed on the conference with a special “O†shape, symbolizing that 2016 is the first year of OLED TV. Skyworth TV has been pursuing innovation and breakthrough in the 28 years of development, creating a number of “miracle†in the industry, from the first healthy TV, the first 4K TV, the first OLED TV, to the present "World's first AR TV", Skyworth has always played the role of China's color TV industry leader.
Skyworth S9D is the latest generation of OLED TVs. It is a ground-breaking act that truly integrates technology and trend. It is Skyworth's continuous challenge to technological highlands, breaking the industry's conventional wisdom, and is a way to create a new perspective for consumers. "The key to the door. Let more and beyond the imagination of the user, beautiful and cool scene into the TV screen, the "those not seen in the world" imagination into reality.
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