The summer holiday of this year is a bit “darkâ€: In the past July, the total box office of the national cinema was about RMB 4.5 billion, which was a decrease of 18.2% year-on-year, making it the first negative growth for the summer box office in the past five years. This also reflects the beginning of a slowdown in the national movie market since the beginning of this year. In the past five years, the average annual growth rate of the movie box office market in China exceeded 30%, and even reached 48% last year. In the first half of this year, the national box office revenue (about 244.6 billion yuan) only increased by 21% over the same period of last year (20.3 billion yuan).
In stark contrast to the coldness of the movie box office market, the viewing data of Xiaomi TV once again hit a new high this summer: the daily frequency of video channels has increased by 75% compared with that before the summer vacation, and the number of children's channels has doubled. This means that while the traditional cinema screen market is becoming saturated, an emerging TV screen market is growing rapidly. Internet TV such as Xiaomi TV is becoming a new driving force for the development of the film industry.
It is also excusable for the audience to watch the migration from cinemas to television. As the largest screen in the home, TV itself is the natural carrier of home theater. With the rapid development of TV in the field of screen display, audio and other fields, when you face a 60-inch high-definition screen, with a surround sound Sound, your viewing experience at home is almost the same as a movie theater. Moreover, the richness of the movie resources presented on Internet TV far exceeds that of cinemas with schedule restrictions. Taking Xiaomi TV as an example, Xiaomi TV has accessed the entire content of the number-one video site, iQiyi, and the second-ranked video site, Tencent Video, as well as the content area of ​​multiple content licensees such as Huada, through the open and converged model. In terms of content, in the movie industry, the total number of movies on the Xiaomi TV platform exceeded 8,000, of which the number of Hollywood movies exceeded 2,500, making it the most massive and high-quality Internet TV content platform in China.
At present, the cumulative sales volume of Xiaomi TV and Xiaomi's box has exceeded 15 million. Calculated by a family of four, Xiaomi has more than 60 million people in the television coverage. This is a very large number. And, millet TV's current operating rate is 68%, which is much higher than the 56% daily average operating rate of the smart TV industry. Regardless of the user's volume or activity, Xiaomi TV is actually the largest home garden line in China.
For the film side, China now has more than 600 film productions per year, but only more than 300 films can be shown in movie theaters. A large number of films need to find ways to make money outside of the box office. For foreign films with restrictions on screening quotas, Internet TV is also a good opportunity to break into the Chinese market.
Analysts believe that in the Internet TV channels such as Xiaomi TV, the movie can be divided into two categories: user payment and advertising. In the past two years, the video-on-demand market has been developing very rapidly, reaching an annual growth rate of more than 500%. In addition to the traditional cinema theater, the movie will also receive more Internet distribution revenue. The industry expects that revenue from Internet distribution will catch up with box office revenue in the next five years.
In the Internet TV channel, in addition to income, the film industry has a value that cannot be provided by offline cinema—data. Xiaomi TV can accurately display user's image through user's playing data and analyze the market's preference for movies, so as to accurately guide film parties to create movies and produce movies that are more in line with market demand. This may be a greater value to the film industry. .
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
It is also excusable for the audience to watch the migration from cinemas to television. As the largest screen in the home, TV itself is the natural carrier of home theater. With the rapid development of TV in the field of screen display, audio and other fields, when you face a 60-inch high-definition screen, with a surround sound Sound, your viewing experience at home is almost the same as a movie theater. Moreover, the richness of the movie resources presented on Internet TV far exceeds that of cinemas with schedule restrictions. Taking Xiaomi TV as an example, Xiaomi TV has accessed the entire content of the number-one video site, iQiyi, and the second-ranked video site, Tencent Video, as well as the content area of ​​multiple content licensees such as Huada, through the open and converged model. In terms of content, in the movie industry, the total number of movies on the Xiaomi TV platform exceeded 8,000, of which the number of Hollywood movies exceeded 2,500, making it the most massive and high-quality Internet TV content platform in China.
At present, the cumulative sales volume of Xiaomi TV and Xiaomi's box has exceeded 15 million. Calculated by a family of four, Xiaomi has more than 60 million people in the television coverage. This is a very large number. And, millet TV's current operating rate is 68%, which is much higher than the 56% daily average operating rate of the smart TV industry. Regardless of the user's volume or activity, Xiaomi TV is actually the largest home garden line in China.
For the film side, China now has more than 600 film productions per year, but only more than 300 films can be shown in movie theaters. A large number of films need to find ways to make money outside of the box office. For foreign films with restrictions on screening quotas, Internet TV is also a good opportunity to break into the Chinese market.
Analysts believe that in the Internet TV channels such as Xiaomi TV, the movie can be divided into two categories: user payment and advertising. In the past two years, the video-on-demand market has been developing very rapidly, reaching an annual growth rate of more than 500%. In addition to the traditional cinema theater, the movie will also receive more Internet distribution revenue. The industry expects that revenue from Internet distribution will catch up with box office revenue in the next five years.
In the Internet TV channel, in addition to income, the film industry has a value that cannot be provided by offline cinema—data. Xiaomi TV can accurately display user's image through user's playing data and analyze the market's preference for movies, so as to accurately guide film parties to create movies and produce movies that are more in line with market demand. This may be a greater value to the film industry. .
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.