CES2017: Xiaomi Debut Hugo, personally show mobile phone

【World Wide Web Reporter Zhang Zhiying】 Xiaomi's first press conference took place on the 6th in Beijing. The CES debut was unveiled in Las Vegas and attracted media attention from all over the world. Xiaomi released the latest products, including: Millet TV 4, millet phone MIX and millet routers. At the conference site, Israeli media actively asked whether they would consider developing into the Israeli market. Xiaomi Vice President Hugo Barra invited Israel to wait for a few months for Xiaomi.

At the opening, Wang Xiang, Xiaomi’s senior vice president, spoke of the origins of the conference and the CES conference. He emphasized that Xiaomi’s business is based on hardware, network services, and the ecosystem. Hugo Barra, Xiaomi's vice president, also showed off the brand new mobile phone MIX. The new white body caused an applause at the scene.

Photo: Xiaomi MIX phone appearance, white ceramic body caused the audience.

Hugo Barra, Xiaomi’s vice president, said, “We continue to promote the use of ceramic materials on smart phones, this time with white ceramics, and the use of this material is extremely challenging in this area.”

The first appearance of the millet MIX was three months ago. Under the comprehensive screen design concept of the world's most prestigious designer Philippe Starck, Xiaomi MIX removed the traditional physical handset structure and proximity sensor. Thus has a super screen ratio.

The second highlight of the conference was the launch of Xiaomi TV 4. The Millet TV 4 is equipped with a Dolby Sound Home Theater System, a 4.9mm ultra-thin body, a 4k picture quality 65-inch large screen, and a transparent hidden form base. The high-quality performance is compelling and the estimated price is under US$2,000. .

Photo: Xiaomi's ultra-thin body caused the on-site reporter to take pictures continuously.

Continuation of the previous design language, Xiaomi TV 4 uses a separate design to keep the TV up to date with the latest software updates. Users can replace the millet TV host without replacing the 4K TV screen. Millet TV4 is expected to be listed in China later this year.

In fact, this is not the first time that Xiaomi has developed a deployment in the United States. In 2015, Xiaomi had already held its first US conference in San Francisco. Some media commented that Chinese products will encounter a lot of challenges and difficulties when they go out to sea. One of the most difficult problems is the patent issue. In addition to constantly applying for their own patents (patents from application to authorization generally take 3-5 years or even longer), It can be purchased through a third party or with a US company entering China to enter into a patent license agreement to exchange Xiaomi’s patent license in China for the corresponding US patent license.

However, since Xiaomi first exhibited at CES, one can see that perhaps under the bottleneck of fierce competition in the Chinese mainland market, if it is necessary to recreate the peak of business, overseas markets and the global market will be a step away from Xiaomi.

Although facing the bottleneck of fierce competition in the mobile phone market, but not diminishing the attention of global media to Xiaomi, after the conference, Israeli media actively asked Hugo whether Xiaomi would consider developing to the Israeli market. Hugo stated that Israel is an important market. Give millet a few months to wait.

Photo: After the press conference, Israeli media actively asked Hugo whether Xiaomi would consider developing into the Israeli market.

Nowadays, television and mobile phones have become a hot spot for many international big players. Competition is evident. There may be many ideas for design, but each time you want to allow which new features and new designs to launch, companies are racking their brains, each concept is from the proposal to be able to get support is the trick, will have the opportunity to implement the market Everything is only for the sake of getting users. Therefore, whether the new products launched by these two types of millet can win the favor of users and even lead Xiaomi to capture new markets are worth continuing attention.

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