Guo Min: The traditional business transformation essentials

On July 23, the “Guangdong LED Lighting Supply Chain High-Level Tour Seminar” was held in the Carinna Grand Hotel in Foshan Chancheng District. The seminar aimed at Foshan LED lighting companies eager for cost-effective accessories manufacturers to appeal, integrate the entire industry chain resources, including lamp beads, drive ICs, power supplies, professional stores and other high-quality enterprises came to Foshan to facilitate the upgrade of Foshan LED industry.

The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.

The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.


Guo Min, technical director of Jiamei Times, said that LED has become the mainstream of lighting, and many traditional commercial companies are actively transforming into LED lighting. However, there are a few happy families. In these companies that have chosen to transform, there are many examples of success, and there are many examples of failure.

From the internal environment of the enterprise, due to the difference in product structure, the company needs to re-integrate and design its own product line during the transformation, and work hard on R&D investment, equipment investment and sales team construction investment.

Guo Min believes that the key to the success or failure of the transformation is largely due to the change of the concept of leaders. They need to improve their understanding of the characteristics of LED products, adopt positive and effective ways, and strengthen sales teams and workers' operational skills.


In addition to the change of concept, of course, there must be high-quality products to support. Enterprises that wish to be a commercial brand must first have a reasonable market position (medium and high-end) to solve the heat dissipation problem of the product and ensure the long life of the product.

Secondly, the business needs to make a perfect interpretation of the characteristics of the goods, highlighting the key lighting, so the reasonable light distribution effect of the commercial lighting is very important. Finally, we must consider the conversion efficiency of the driver, improve the light efficiency and reduce the product cost.

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