Intel takes the lead in the Taiwan market notebook price cuts

According to the Taiwan Economic Daily, the computer processor leader, Intel, to fight for the sluggish computer market and fight business opportunities back to school in September, went up yesterday (September 2) to lead computer makers such as Acer and ASUS. Channel manufacturers, three parties together, a full price cut inventory, the maximum drop of 20%, hoping to stimulate PC buying, driving performance growth.

Industry analysis, if Intel and brand factories, access industry joint price reduction strategy can successfully increase buying, will help count the inventory, further promote the upstream semiconductor wafer foundry, packaging and testing, access, notebook OEM and related components Demand has enabled the supply chain to continue to thrive in the third and fourth quarter output, injecting warmth into its performance.

Intel previously issued a statement that as the business opportunities for returning to the United States in Europe and the United States fell short of expectations, it lowered its financial expectations for the third quarter and lowered its forecast for single-quarter revenue to $10.8 billion to $11.2 billion, which was originally estimated at $11.2 billion to $12 billion. This week notebook foundry Hutchison Quanta and Compal also lowered their shipments in the third quarter.

To enhance the school opening market, the Intel Taiwan office yesterday announced the call for ASUS, Acer and other computer makers, as well as Tsann Kuen, NOVA, Shina Digital 3C, PChome Online, and Yahoo! Many well-known 3C channel sellers such as Qimo Mall jointly sponsored a series of joint promotion programs, mainly Acer and Asus equipped with Core I series computers. This is currently the mainstream product on the market.

Parts and accessories industry said that at this stage the global PC is facing high stocks of doubts, so Intel and brand factories, distributors cut prices, stimulate the action of buying, Taiwan is only the first stop, and then will be launched in the world.

Asustek said yesterday that in the past, at the computer show, Intel and Microsoft often called on computer makers and access providers to offer promotional programs together. In contrast to the company’s original pricing, the preferential prices of some products killed up to as much as 7,000 Taiwan dollars, a drop of 20%.

Market participants said that Intel's mainstream Core I processor will be a small change this month. This time, Intel will take the lead and the downstream brands will cooperate, including the price of the processor and the notebook, will drop. Do not rule out the introduction of new products. First clean up the inventory of old models.