The 69th Emmy Awards that had just come to a close led to the emergence of a dark horse. The Handmaid's Tale, the most controversial and magical realism drama on the air, won the best drama. Best Actress, Best Supporting Actress, Best Director, Best Screenplay 5 Heavyweight Awards.
The victory of The Maiden's Story means a complete defeat of the popular TV series. The most embarrassing thing is that West World has nominated 0 winners with 22 nominations. It is considered to be the “best escort of the yearâ€. "Grainless.
What is most interesting is not the bizarre story setting of The Maiden's Tale. It was produced by the streaming company Hulu. This is the first time that the Emmy Award has bestowed the best drama award to streaming media internet companies. .
Judging from the number of nominations for this Emmy Award, Internet streaming companies are definitely “going aheadâ€: Compared to last year's 92 nominations between Netflix and traditional cable TV HBO, the gap between the two nominations has shrunk to 19 this year. It's a winner. It's hard to say!
The United States, the world’s largest movie and television entertainment industry, is experiencing a “reform.†Using technology as a weapon, Internet companies are launching an onslaught of traditional film and television industry models and ideas. If they say that they have “still hung up†in the past few years, starting from last year, both sides have increasingly shown signs of “frontal conflictâ€.
Story creation, production, distribution, and marketing all have undergone tremendous changes due to the Internet and technological innovations.
What kind of entertainment will become in the future? You really need to understand!
What is streaming media?
Streaming media is actually what we are familiar with as “real-time online playbackâ€. It forms "streaming" data transmission through Internet video compression and transmission technology.
Compared to traditional cable television, which can only be watched passively on television, cannot control the progress of its own, and is expensive, streaming media has the following advantages:
- Watch it anytime, anywhere, and on the go; and across platforms: TV, computer, tablet... Play Midway Change platform You can still start playing from previous points.
- Personalized recommendations for users. Based on your click and viewing habits, targeted content is provided to users. It also understands you more than you do.
Streaming media breaks the limitations of breaking time and space, allowing users to “connect directly†with content (and businesses).
At present, the three giants of the US streaming media video platform are Netflix, Amazon, and Hulu mentioned at the beginning. Although these three companies are in a competitive relationship, in the eyes of “foreignersâ€, the streaming media represented by them is a tradition. The impact of television and even the film industry has become increasingly fierce.
Data is killer
Referring to Netflix's case of "using data to produce content", it is necessary to talk about the familiar "house of cards". If there is no data analysis, this play may not be available at all.
At the time, director David Finch took a screenplay of "The House of Cards" and traveled to various traditional television stations, but no one was willing to pay for it, because no one could tell whether there was still an old drama 20 years ago. market.
Netflix conducted an analysis of the TV drama consumption habits database. They found that: The viewers who like to watch the 1990 BBC version of "House of Cards" are also the fans of "Social Network" and "The Seven Deadly Sins" director David Finch. They Love the alternative expressions of social issues in films directed by David Finch. At the same time, they are loyal fans of Oscar actor Kevin Spacey.
The data allows Netflix to find a successful "golden formula."
Netflix pinches the fans of the original House of Cards, Kevin Spacey and David Finch, and rushes to shoot the new version of House of Cards. The final result is known to you all. "House of Cards" has become a miracle in the history of TV dramas.
Overturn the movie?
More than television, Internet streaming companies also burned the “war†into the film industry.
"Since the movie does not change, we will change the movie."
Traditional movie studios have already formed an established model: they will first release new films in theaters, and then release CDs several months later.
From the window period of 55.5 months in 2000 to the window period of 3.5 months since 2013, the time is shortened again and again.
But from Netflix's point of view, this is still not enough. What it cares most about is whether its registered users can enjoy the latest videos through TV or mobile terminals with zero time difference.
So, Netflix wants a zero window period!
The Beasts of No Nation, which was released in 2015, was first shown in theaters, and many viewers were able to watch TV while sitting in the living room.
What Netflix is ​​trying to change is the traditional mode of film production, distribution, and viewing. This is a deadly challenge to the entire traditional film industry order.
Of course, this also caused a lot of people's death.
In 2017, Netjay's latest work, Okja, produced by Netflix and directed by Snow Country Trainer Bong Jun Yee was boycotted by the three major movie theaters in the Republic of Korea because of the release of the Internet and the cinema line at the same time.
The "old school" director who supports traditional films, Christopher Nolan also publicly expressed dissatisfaction with Netflix's "zero window period" approach:
“They are very stupid strategies to distribute films simultaneously in streaming media and theaters. Obviously this is very unfavorable for cinemas. I think they have lost a great opportunity.â€
Not all streaming media are as extreme as Netflix. Amazon's original film strategy is to cooperate more with the traditional film industry and adopt a moderate compromise. From the channel, Amazon takes the line of win-win cooperation with traditional theaters.
Therefore, Nolan is also more optimistic about the Amazon mode of Internet streaming companies:
"You can see that Amazon made a smart decision. Their movie theater line will be at least 90 days earlier than streaming. This is an available attempt."
From the content point of view, Amazon develops high-quality, independent and original works, unites with Hollywood, starts from high reputation, enhances member experience, and enhances user stickiness.
Amazon's homemade drama "Transparent Life" (above) and "Mozart in the Jungle" (below)
Whether it is a radical revolution or (likely) mild cooperation, we have all discovered that Internet companies have become more and more influential in the strong Hollywood movie market.
Technology giant's "living room strategy"
Smart movies, semantic artificial intelligence speakers, VR... Microsoft, Apple, and Google tech giants are all investing in the "occupy the living room" direction.
In the living room TV, Microsoft launched the Xbox One, Apple has Apple TV, and Google in addition to its Google TV platform, there are ChromeCast TV sticks.
Domestic old and new technology companies are also stepping up their "living room" layout and closely following the actions of Silicon Valley giants.
"Streaming media" is the most important part of "living room strategy". The future may be an era of “walking the world without leaving the houseâ€. In the living room, we can do things that we could not imagine in the past. As we could not imagine the functions of a smartphone 10 years ago!
We will continue to focus on future lifestyle changes brought about by science and technology, be more sensitive to trends, and live better quality in this era of change.
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