The smart home robot Rokid is about to launch a robotic product for the mass market. Misa, who has always refused media interviews, began to take the initiative. Before Pebble appeared, the outside world did not know that Rokid's first robot had a codenamed "Alien."
Smart home robot Rokid is about to launch a robotic product
Also in October, the average user feedback score exceeded 8.5 points. Misa said that when Rokid was first launched, the user's favorable rate was less than 50%. When the core experience of the product reached a certain level, Rokid began to officially promote to the mass market.
This time the product for more people is called Pebble.
"The first generation of Alien has an important purpose to be unconventional, and even unconventional is what it deliberately wants to do." The immigrant in the mouth of Misa is aimed at Alien's appearance. Alien's appearance took only a month from idea to design. “Once you just leave the mass market and just want to be unconventional, the shape will be determined quickly.â€
Alien's design focuses on the elements of futuristic and technological sense, and let people see that Alien's first reaction is "What is this?"
"For the public, he asked what it was, but it was with negative feedback. But for those who are curious about technology and willing to explore, they are interested to ask what it is."
The crowd buying Alien has three characteristics. First, put early adopters, satisfy curiosity and exploration desires, and accept risky things in the heart; second, have consumption power; third, have certain quality of life requirements. How can I find this group of people? In 2015, the Rokid team listed a list of 12 new technology products in recent years, including iPhone1, iMac, Leica, AppleWatch, Segway, Tesla, etc., with more than 5 users of the above products, team They will be invited to participate in the Rokid offline experience. Many of these users have grown into Angel users of RokidAlien.
In fact, when Alien was not available, Pebble's research and development was already secretly carried out. Pebble and Alien share a smart engine and brain that is consistent with Alien in terms of functionality and experience. The biggest difference between the two is that Pebble doesn't have its own projection, communicating with people through sound and light. Unlike Alien's ability to meet the 10m range of awakening, the Pebble is smaller in size and tailored to fit the 3-4 meter range, suitable for use on a table or bed.
Pebble is closer to the familiar product form in the design, making it easier for everyone to understand. The team spent half a year on the design, far more than Alien. In addition, Pebble prices are more close to the people, Misa revealed that the price is more than 1,000 yuan.
Misa said that whether it is Alien, Pebble or later generations, Rokid will always do these three things: one is content companionship, such as listening to music, listening to stories; the second is home intelligence, by controlling smart homes, appliances Create a smart environment and scenes; third, family assistants, providing services including taxis, takeaways, weather inspections, and itineraries.
Rokid kept the frequency of two weeks of upgrades. “Rokid is getting smarter.†As the longest-time user of Rokid, Misa found that Rokid is increasingly understanding his needs and has already guessed his preferences. Rokid often does things that surprises Misa, such as the recommended songs that fit his mind.
Misa said that Rokid is a product that wants to enter thousands of households. The products of the mass market were launched at this time because of the acceptance of the market. In fact, for the HomeAI market, Misa's attitude is "long-term optimism, and patience in the short term." Misa said that Pebble will not be too radical when it comes to market, "even if it is a close-knit, mature category."
The next generation of Alien's features are already under development, and Misa revealed that multi-screen interaction is an important direction. "For example, I heard good music at home. When I left home, the concert automatically cut to my mobile phone and followed me."
"The research imagination of AI products is particularly large, and we must control our impulses. We must cooperate well with the existing market understanding, or you will become a martyr," Misa said.
Smart home robot Rokid is about to launch a robotic product
In 2014, Misa left Ali and called a group of young people to move to Hangzhou from all over the country to establish Rokid. On October 9 this year, Misa announced the B round of financing in the Rokid public number, the company's valuation reached 450 million US dollars. Rokid is priced at 5,280 yuan, officially released in April, and sold more than 1,000 units in October.
Also in October, the average user feedback score exceeded 8.5 points. Misa said that when Rokid was first launched, the user's favorable rate was less than 50%. When the core experience of the product reached a certain level, Rokid began to officially promote to the mass market.
This time the product for more people is called Pebble.
"The first generation of Alien has an important purpose to be unconventional, and even unconventional is what it deliberately wants to do." The immigrant in the mouth of Misa is aimed at Alien's appearance. Alien's appearance took only a month from idea to design. “Once you just leave the mass market and just want to be unconventional, the shape will be determined quickly.â€
Alien's design focuses on the elements of futuristic and technological sense, and let people see that Alien's first reaction is "What is this?"
"For the public, he asked what it was, but it was with negative feedback. But for those who are curious about technology and willing to explore, they are interested to ask what it is."
The crowd buying Alien has three characteristics. First, put early adopters, satisfy curiosity and exploration desires, and accept risky things in the heart; second, have consumption power; third, have certain quality of life requirements. How can I find this group of people? In 2015, the Rokid team listed a list of 12 new technology products in recent years, including iPhone1, iMac, Leica, AppleWatch, Segway, Tesla, etc., with more than 5 users of the above products, team They will be invited to participate in the Rokid offline experience. Many of these users have grown into Angel users of RokidAlien.
In fact, when Alien was not available, Pebble's research and development was already secretly carried out. Pebble and Alien share a smart engine and brain that is consistent with Alien in terms of functionality and experience. The biggest difference between the two is that Pebble doesn't have its own projection, communicating with people through sound and light. Unlike Alien's ability to meet the 10m range of awakening, the Pebble is smaller in size and tailored to fit the 3-4 meter range, suitable for use on a table or bed.
Pebble is closer to the familiar product form in the design, making it easier for everyone to understand. The team spent half a year on the design, far more than Alien. In addition, Pebble prices are more close to the people, Misa revealed that the price is more than 1,000 yuan.
Misa said that whether it is Alien, Pebble or later generations, Rokid will always do these three things: one is content companionship, such as listening to music, listening to stories; the second is home intelligence, by controlling smart homes, appliances Create a smart environment and scenes; third, family assistants, providing services including taxis, takeaways, weather inspections, and itineraries.
Rokid kept the frequency of two weeks of upgrades. “Rokid is getting smarter.†As the longest-time user of Rokid, Misa found that Rokid is increasingly understanding his needs and has already guessed his preferences. Rokid often does things that surprises Misa, such as the recommended songs that fit his mind.
Misa said that Rokid is a product that wants to enter thousands of households. The products of the mass market were launched at this time because of the acceptance of the market. In fact, for the HomeAI market, Misa's attitude is "long-term optimism, and patience in the short term." Misa said that Pebble will not be too radical when it comes to market, "even if it is a close-knit, mature category."
The next generation of Alien's features are already under development, and Misa revealed that multi-screen interaction is an important direction. "For example, I heard good music at home. When I left home, the concert automatically cut to my mobile phone and followed me."
"The research imagination of AI products is particularly large, and we must control our impulses. We must cooperate well with the existing market understanding, or you will become a martyr," Misa said.
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