Electronic enthusiasts eight o'clock in the morning: Year after year, the technology event CES is coming. If you look back at CES's most eye-catching category in the past two or three years, wearable devices represented by smart watches must be elected with high votes, especially in 2014, when a small number of small and medium-sized players are pouring in, the future of smart watches is in the tech giants, entrepreneurs. The combination of capital and media is highly anticipated. However, the market coldness seems to be a night in the second half of 2016: Moto announced that it will temporarily leave the Smart Watch battlefield; Pebble is earned by Fitbit.
Some time ago, Gartner surveyed 9,500 smartwatch consumers, and the result was that the smart watch's disposal rate was 30%. More analysis reports indicate that after about three months of honeymoon, the user's joy in adopting smart watches will drop sharply, and many people even put it in lockers.
Well, in the discussion about whether smart watches grow in the "manpower of science and technology evolution", user demand is the key to it. But on the supply side, looking back at the entire smart wearable device market in 20 and 16 years, most players “prematurely†to the market without actually solving the actual demand, perhaps the biggest reason for their coldness – look at virtual reality. The single point of breakthrough in technology has always been closely related to the prosperity of the entire system.
Therefore, many industry insiders predict that in 2017, regardless of the industry chain or the application ecology, it will change at a faster rate. This change may turn the consumer of smart watches from the early adopters to the general public. Take this year's CES, the most eye-catching product in the smart watch exhibitor should be the Samsung Gear S3, although it was released at the IFA Science and Technology Exhibition in Berlin, Germany, but at this year's CES, the discussion about it is still going on, Perhaps the big reason is that it seems to be re-examining the market, letting the category of smart watches fall from the “conceptual attributes†as quickly as possible.
Dismantling the product and application logic of Gear S3 may, to a certain extent, make the market for wearables in 2017 gradually clear.
To this day, no rumors, no one will doubt the “user experience†is the decisive factor in the development of smart watches, and the experience consists of three dimensions: the application that matches the user's needs, the hardware, and the sense of design.
Look at the application first. Many industry reports point to one point: no matter whether it is data monitoring or counting, the basic functions of smart watches are somewhat "scratching" and can't satisfy this increasingly full mobile era, just like the scientific writer Robert Scober. "The upcoming era of scenes" said: mobile devices, big data, sensors, social networks and positioning systems, this "five forces" combination is the most essential embodiment of the mobile era, which means smart watches to be more local Application combined.
So we can see that Gear S3 can support a large number of local APP applications, such as cooperation with "cars coming", which is currently the leader of real-time public transit applications in China. Gear S3 users can automatically locate the current site and select the desired route. After the fast acquisition of the vehicle real-time location and arrival time and other information, so that users no longer wait blindly, the uncertainty of the commute to travel control, ease the anxiety and insecurity when waiting. In fact, due to the natural fit in the use scene, the combination of public travel products and smart wearable devices will be one of the most important development directions for future public travel products.
In addition, Gear S3 also supports more applications that have been “deeply embedded†into the life processes of Chinese users. For example, when driving out, you can use Baidu Map to query routes and navigate; use Alipay when shopping for shopping; "Listen to the favorite programs; use the "Today's headlines" to spend time when you have nothing to do; use the "Traditional Translator" to perform voice translation at any time when traveling abroad... The rich local application basically covers the user's all-round scene requirements, and Many applications are more convenient than mobile phones.
A recent example comes from this year's CES, Samsung just announced that they have established a partnership with the sports brand Under Armour, which has been popular with young people in recent years, to combine their mobile technology with the fitness expertise of Under Armour. Convergence. Under Armour will create four targeted fitness and wellness apps for the Samsung Gear S2 and Gear S3 watches, making it easy for fitness enthusiasts to access the Andema digital community while bringing seamless And convenient sports experience. It is foreseeable that whether it is to track nutritional intake, daily exercise, running routes, or to find a digital personal trainer to increase fitness, this alliance helps users to see the real-life status of their personal fitness goals.
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