A new benchmark for plastic brand building Meiling participated in the drafting of the national standard

Recently, the national standard “Guidelines for Brand Evaluation and Corporate Culture Construction of Commercial Enterprises” jointly promulgated by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee was officially implemented. Many units including China Business Federation, China Certification and Accreditation Association, Hefei Meiling Co., Ltd. participated in the drafting of this standard.

As the country's first national standard to guide and evaluate brand building and corporate culture, the Guide to Brand Evaluation and Corporate Culture of Commercial Enterprises has the characteristics of innovation and development, filling the gaps at home and abroad. It comprehensively and meticulously expounds the main content of corporate brand and corporate culture construction evaluation, and is an important yardstick for enterprises to shape their brands and enhance their corporate culture.

It is reported that as a famous home appliance brand in China, Meiling has been committed to building a distinctive corporate culture and building an excellent corporate brand for many years. Under the guidance of the enterprise spirit of “Sword, Innovation, Dedication, Team”, Meiling pioneered the brand idea of ​​“Fridge Quality Service, Meiling Pursuit of Fairness”. Relying on fair corporate values, Meiling has always been committed to creating a fair consumption pattern in the market, and also a harmonious consumer environment.

The relevant person in charge said that the introduction of the "Guidelines for Brand Evaluation and Corporate Culture of Commercial Enterprises" will promote the construction of Chinese enterprises' independent brands and corporate culture, enhance the influence of brand and corporate culture, and build a constructive international famous brand. Guiding significance.

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