Grasping the business opportunities of the nodes has always been a good show for all major electric merchants. The end of February is coming to an end. The atmosphere of the Spring Festival in the island city is still strong. Recently, the reporters visited and found that the major merchants have long been unable to hold back and blew a new round of promotional horns. As an air conditioner that should be sold in the summer, the island city merchants and manufacturers jointly Force, start the air conditioning promotion war ahead.
Air conditioning promotion war started in advance
It is about to enter March, one after another promotion node, which is undoubtedly a big advantage for the island city merchants. Liqun, Suning and Gome have made efforts to warm up the market in advance and start air-conditioning promotion. Recognize ten times, change only, do not repair, change the machine for free within one year... Visit the major supermarkets in the island city, in the air-conditioning sales area, various promotional activities emerge one after another. In a shopping mall in Li Village, the reporter noticed that during the consumer activity, a certain air conditioner can be purchased, and a luxury gift worth 2,999 yuan can be obtained. In another home appliance store, the reporter found that consumers prepaid 50 yuan to raise funds, up to 2,000 yuan. "For some models, we have introduced a free installation service, in addition to the after-sales service guarantee that only replaces the repair and replaces the machine for free within one year." Mr. Qu, the person in charge of Suning Tesco, told the reporter that in order to get a good start in 2018 air-conditioning consumption, They have jointly launched a number of preferential activities.
"In previous years, it was usually warmed up in March, officially promoted at the end of March or early April. This year, the promotion was advanced by nearly one month. We will officially launch the promotion in early March, and it is still in the warm-up phase." Taitung Liqun Mr. Yin, the person in charge of the commercial building, told the reporter that due to the frequent shortage of air conditioners in the summer and the busy installation of the masters, many inconveniences will be brought to consumers. Some citizens will choose to purchase air conditioners in advance, so the merchants will advance the air-conditioning promotion activities. According to Mr. Yin, the reason why the air-conditioning promotion this year is earlier than last year is mainly due to the good sales performance last year. According to Mr. Yin, in April last year, Liqun only achieved a sales performance of one brand of Gree. "In order to maintain the growth momentum, all major brands have lengthened their fronts this year and launched promotions in advance." Mr. Yin smiled.
Local brand market accounts for 70%
During the visit, the reporter noticed that, unlike the white and cuboid “bulky†fuselage in the impression, there are more and more air-conditioning styles currently on the market. "Small waist" models, colorful models, models that support intelligent control, models that can purify the air, models that help users replenish water and beauty... Various models allow consumers to have a purchase More choices. According to different brands, quality, models, functions, etc., the current price of air-conditioner cabinets in the island city market is about 10,000 yuan, and the price of hanging machines is about 4,000 yuan. "Our air conditioner not only supports intelligent remote control, but also has a very good mute effect. It adopts a new drag reduction air supply system to achieve space-like mute effect." A large-scale supermarket in Yanji Road, sales staff recommended to reporters. Air-conditioning has such a versatility, what do consumers value more when purchasing? The reporter randomly interviewed 10 consumers in the mall, most of them believe that in addition to good looks, they pay more attention to air-conditioning energy-saving and environmentally friendly and comfortable use experience.
It is understood that the current air-conditioning products sold in the island market mainly include Haier and Hisense, two local brands, as well as foreign brands such as Gree, Midea, Changhong and Mitsubishi. So, what is the proportion of these brands in the air-conditioning market? According to Mr. Yin, from the perspective of their own stores, Haier and Hisense still dominate the two local brands, accounting for 70% of the market, followed by Gree, the market share Nearly 10%, then other major brands share the market "cake." "In recent years, foreign brands have become more and more optimistic about the consumer market in Qingdao, and there are more and more promotional activities for foreign brands such as Gree and Midea." Mr. Yin said.
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