Where are the virtual reality industry development status and future trends? How do virtual reality key technologies and industry chains develop?... At the International Virtual Reality Innovation Conference held in Qingdao on November 9th, Academician of the Chinese Academy of Engineering and Chairman of China Virtual Reality Alliance Zhao Shuping Experts and scholars from China, France, the United States, Russia and other countries from the Lavalle Virtual Reality Alliance Chairman Lauren Creatien, from technology breakthroughs, production, teaching and research cooperation, to the issues of virtual reality industry development and technological innovation In-depth discussions and exchanges have been carried out on aspects such as application innovation and content improvement, and bridges for mutual sharing and exchange among experts, governments, enterprises, investors, and media of the virtual reality industry have been established, and the new integration of virtual reality and traditional industries has been explored. Development ideas.
Standing in the future, the virtual reality industry is an emerging sunrise industry that embraces the future and has a promising market. At present, China's new business based on VR+ is entering a period of rapid growth and has made some progress in areas such as artificial intelligence, 5G communications, high-end chips, and emerging displays. Through collaborative innovation in these areas, the use of virtual reality as the starting point of the industry can promote cross-border integration in different areas, thereby defining new standards and new technologies, and even fiercely transforming into subversive new products and new markets.
Jiang Duntao, secretary of Qingdao Laoshan District, said that Laoshan District is one step ahead in the development of VR industry and has gathered 60% of high-level human resources in the domestic VR field. The company's high-end VR headset has occupied about 80% of the global market share, becoming the integrator of upstream software and hardware for VR/AR equipment; at the same time, the district gathered 36 furniture such as Jindong, Black Crystal Technology and Hisense Medical. There are VR companies with strong capabilities. These companies have applied VR technology to many areas such as health care, tourism experience, popular science education, and architectural BIM. Laoshan District has successfully created the nation's first state-level virtual reality high-tech industrialization base.
The era of VR+ is already open. According to Qiao Yueshan, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, virtual reality business forms are abundant, industry potential is great, and social benefits are strong. VR applications are accelerating their penetration into the fields of production and life. In the technology roadmap of China's manufacturing of key areas of 2025, virtual reality is listed as one of the key technologies for smart manufacturing core information equipment. Virtual reality began to be used in areas such as surgical training, navigation, psychotherapy and rehabilitation training. For mass applications, it is expected that the number of VR live broadcast subscribers will approach 100 million by 2025. China has become a major development center for the global virtual reality industry. In terms of industrial policy, China has increased the development of virtual reality industry to the national level. Virtual reality has been included in many major documents such as the “13th Five-Year Plan†of informationization. Currently, nearly 20 provinces, cities, and regions in China have implemented layout virtualisation. Real industry. In the capital market, VR start-ups based in China are estimated to receive 20% of the total global investment, ranking second in the world.
At present, China's virtual reality industry has a certain foundation for development, but there are also some problems and deficiencies.
According to Qiao Yueshan, there is a lack of R&D investment in VR technology features and systems engineering. One-sided pursuit of a single performance parameter, excessive emphasis on screen resolution and other technical indicators. The second is the insufficient application of high-quality virtual reality content. The development of the virtual reality industry follows the development rhythm of the hardware content. The hardware is the fort, the content is the application, and the content application is the main way to enhance the experience. At present, content applications and development tools have become an important area of ​​global virtual reality investment. This reflects the impact of factors that affect the popularization of virtual reality. China is still in the exploration stage of virtual reality content production, enriching VR content, avoiding vehicles without fuel, and becoming The current industry development is an important issue. Thirdly, the industrial ecology has not yet taken shape. Foreign ICT giants have been widely deployed in key areas. Under the guidance of giants such as Google, Apple, and Microsoft, many SMEs have focused on the research and development of hardware and software around the weak links in the VR industry chain. Compared with content production, the VR companies in China have shown a trend of development and the industrial chain has not been able to achieve synergy.
How to break through the bottleneck of the development of the virtual reality industry? Qiao Yueshan said: First, to strengthen cross-sector technology reserves, to focus on integration and innovation, and to face the high-end segments of the value chain, and organize and implement key areas such as sensory interaction, rendering processing, network transmission, and content production. A batch of key industrial innovation projects, mastering a number of core software and hardware technologies that are ecologically influential, leading and forward-looking, relying on backbone enterprises, colleges and universities, and local parks to promote innovation in virtual reality centers Focus, flow and value-added in the production, research and use. The second is to enrich the effective supply of products, accelerate the R&D and industrialization of virtual reality head gear equipment, sensory interactive equipment, development tools, industry solutions and differentiation platforms, develop standards systems, improve the level of supply of virtual reality products, and avoid high-end industries. Low-end, to meet the needs of the consumer field and industry applications. The third is to promote the application of virtual reality in key industries, to guide and promote the development of VR+, to promote and deepen the practicality and demonstration of good virtual reality technology products, and to penetrate into key industries and special fields such as industry, education, culture, health, business and trade. To promote cross-industry in-depth integration and development, innovate the development path of various industries, actively cultivate new models, new forms of business, and expand the space for virtual reality industry development. The fourth is to build an industry support service platform, relying mainly on industry leading enterprises, industry organizations and third-party organizations, to meet the actual needs of virtual reality industry development, build and operate industrial public service platforms, and provide technical solutions, results transformation, test promotion, information exchange, Services such as innovation and incubation will promote the construction of a virtual reality ecosystem that integrates large-scale innovation, investment, incubation and management, and optimize the industrial development environment.
Virtual reality is a new type of cross-convergence of multiple industries. Several industries such as electronics, communications, and culture are brought together to create a new development model. From the perspective of supporting industries, the development of virtual reality technology will accelerate the upgrading process of key upstream equipment, help break the traditionally closed, chimney-like industrial development framework, and link up key enterprises in different areas of the industrial chain, realizing a single breakthrough in the industry. Changes in the expansion of industrial ecology.
Where is the future development trend of virtual reality? Zhao Shuping believes that there are many trends in the development of virtual reality, and it is very important that the integration of virtual reality and artificial intelligence. Artificial intelligence and virtual reality can be said to have a natural connection. With the continuous development of these two high technologies, there is a trend among you and me among you. With the rapid progress of virtual reality technology and artificial intelligence technology, and the growing application of virtual reality applications, the demand for intelligent functions of virtual reality systems is continuously increasing. Artificial intelligence technology has begun to integrate into VR systems and gradually becomes a VR system. An important feature. The main feature of VR will change from 3 "I" to 4 "I", and the fourth I is intelligence. This kind of intelligence will be reflected in three aspects: the intelligentization of virtual objects, the intelligent interaction of virtual reality, the development of VR content, and the intelligentization of production.
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