A few days ago, during a chat with a media friend, I talked about the standard management and after-sales service of the lighting market that the author is paying attention to, and I am eager to tell him the positive results that individual companies have achieved. I thought he could arouse his interest and resonance. Who knows that he told reporters that the reforms that lighting companies are doing now are already very mature in other industries, and even the results achieved so far are only in the primary stage of the home appliances, building materials and other industries. What is new. When I heard this, the reporter was like a splash of cold water.
It has always been said that the lighting industry has a low threshold, the overall industry is not mature, and it is far from other industries. But the author never thought that the gap would be so big. At the terminal, many lamps and lanterns market is now reforming in the direction of self-consideration; however, some markets believe that the reform of the lighting market is too large, which will cause strong rebound of merchants, which is not conducive to market development; some merchants even said that The market has collected rents. As for how to operate is the business of the merchants themselves, the market should not interfere too much.
Whether the lighting market should go from behind the scenes to the front desk, take on more and more responsibilities, or do as inaction as some markets and merchants hope? The reporter interviewed many markets and businesses in Chongqing.
Oriental Lighting Plaza: I advocate, I progress
In 2007, the Oriental Lighting Plaza unified the standardization of energy-saving lamps in the market, causing no commotion in Chongqing. The reporter learned from Wei Jianchuan, chairman of the Oriental Lighting Plaza. In the past few years, the warranty period of energy-saving lamps in the market was different. Some were underwritten for one year, some were underwritten for two years, and even for five or eight years. Years! It is clear to the industry that most of the warranty period promised by domestic energy-saving lamps manufacturers is only one year. The warranty period for energy-saving lamps of a few international brands such as Osram and Philips can reach two years. Therefore, many merchants have promised a warranty of five years and eight years. Belong to bullying consumers and unfair competition. For this phenomenon, Wei Jianchuan made a decisive decision to require market merchants to have a unified warranty period of one year, and to inform consumers of the warranty period promised by the merchants to protect consumer rights and fair competition among dealers. Wei Jianchuan said that merchants have a long-term commitment to attract consumers. The warranty period does not seem to have much to do with market operations. In fact, this is related to the long-term interests of many businesses and the market reputation and long-term development. The market needs to be regulated.
For a long time, Dongfang Lighting Plaza has been aiming at creating the most standardized lighting market in Chongqing. Whether it is to upgrade the market as a whole or to set up a customer service department, the implementation of the first payment, prohibiting merchants from smoking in the store and eating in the store are all in the norm. Step by step on the road. In this regard, many merchants understand and firmly support this. Panasonic Lighting Xu always smiled and said that since the reform, the market image and grade have improved a lot, and the 3,000 square meters of leisure area provided by the market provides a good rest and negotiation environment for merchants and employees. All lay a solid foundation for the long-term development of the market. More importantly, merchants have increased their confidence in the market from the proactive actions of the market.
In this regard, Huang Shangfang, general manager of Oriental Lighting Plaza, said that as a cold concern product, the brand is not formed by advertising, promotion, products and brands, but more importantly by word of mouth. However, word of mouth can not be formed overnight, relying on the joint efforts of the market and merchants. The Oriental Lighting Plaza has struggled for a long time before committing to repair and cleaning services. It feels that this is a very headache. But now it is really implemented, and I hope that a large number of customers who need repair, cleaning and other services will come to the door, because only in this way, the market can see the move, so that in the process of solving the problem, gradually form a systematic, textual thing .
Not only the Oriental Lighting Plaza, but also many lighting markets are undergoing standardized and unified management. For example, since the opening of the Lantern Multi-Lighting Lighting City, the unified cash register has been implemented, and the unified cash register system that many markets cannot implement now has been implemented very well. There are many such markets, as well as the Hongqihegou Jianmat Lighting Plaza.
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