Last week, Tesla announced the second part of the "super plan":
1. Create stunning and efficient solar panels with integrated power storage
2. Expand electric vehicle product line to meet the needs of various market segments
3. Developed 10 times more safer than man’s manual driving through a large number of fleet learning functions
4. Make money for you by sharing when your car is idle.
As far as Tesla's current development model is concerned, the first three plans are not surprising; what is truly surprising is the fourth article of its plan: Car Sharing:
After fully automated driving is approved by regulatory authorities, this will mean that you can summon your Tesla from almost anywhere. After getting on the bus, you can sleep, read or do anything else on your way to your destination.
You can also easily set a button on the Tesla App to add your car to the Tesla shared car fleet so that the car will earn you income when you are on the job or on vacation, which will greatly offset and even have May exceed monthly loan or rental costs. This will greatly reduce the true cost of ownership, so that almost everyone can own a Tesla. Since most vehicle owners use only 5% to 10% of the daily vehicle usage, the basic economical efficiency of fully-automated vehicles will most likely be several times that of non-autonomous vehicles.
In cities where customer demand is greater than the number of vehicles owned by customers, Tesla will operate its own fleet and we will ensure that you can summon to our cars wherever you are.
Last Saturday, Musk revealed some new details of the future Tesla car sharing service. At that time, Tesla's car owners will be rating people who use their cars. He said:
You can limit the user of the vehicle, for example only for five-star users, or anyone, or only for home users, and so on. When you want to return to the car, you can use this app and the car will be returned to you.
This is in fact close to the Uber's model of sharing the car. Tesla has a strong tendency to call Uber. In terms of car sharing, Uber has completed its 2 billionth bill. Does it need to fear Tesla, a small car company that has sold only 140,000 cars so far?
My point is: Uber absolutely needs to be afraid of Tesla. Tesla brings two important things to the automotive-sharing industry: the dominant brand, and the wonderful user experience that the software brings.
Although Tesla Motors’ current experience on the road is not very rich, Musk has been building Tesla's brand influence. Surprisingly, since the issuance of the Model 3, the predetermined amount has exceeded expectations, and the predetermined amount has exceeded 300,000 in the first week of the week. Even more surprising is that many bookers are willing to wait a few years to get the car. Just looking at the popularity of Model 3, we can easily predict the popularity of the Tesla Motorsports App.
However, brand loyalty has never been a killer for market leaders. To make customers become loyal users, Tesla needs to keep consumers looking at Tesla’s car sharing from the beginning. This means that Tesla needs to give consumers some "advanced" experience, allowing consumers to believe that Tesla has an advantage over other brands. Tesla focused on the mid- to high-end market. After Roadster was released, Tesla captured the imagination of Tesla. After that, Tesla released a series of cars that expanded Tesla's market and customer base. Tesla’s brand influence. Uber is taking a similar path. In its early days, the Uber Black luxury car series was the focus of Uber's attention. Subsequently, Uber's business began to expand, deep into the homes of ordinary people.
So what is Tesla's "early" car sharing experience? The first is a highly unified vehicle experience. Uber's vehicle brands, types and quality are different, and Tesla will give customers a unified high-end vehicle experience. At the same time, Tesla Motors also offers panoramic hoods, quiet trips, and spacious interiors, all of which are very attractive to customers.
More importantly, Tesla can provide a more high-tech experience. I strongly believe that the future of automobiles is automotive technology, not engineering. When it comes to automotive technology, Tesla is the representative. Every Tesla car is known for its standard network connectivity, advanced infotainment systems, and mobile network integration, which is enough to attract consumers to enjoy its car sharing services.
However, compared with Uber, Tesla also has its own disadvantages. As a leader in the automotive sharing industry, Uber has the highest market value of US$50 billion and has a huge user base. As an innovator of self-driving cars, Tesla has the latest technology. Now both parties want to break into a market with serious barriers through their original products. Who is better?
From the perspective of car sharing. At present, there are mainly two modes in the field of car sharing. One is the Tesla model, I have my own car, others borrow; The other is Uber and Lyft mode, the company has its own car, the user to borrow. At first glance, the sharing plan of Musk to help each other seems very attractive. But will anyone really want to share their vehicle? Not to mention the expensive Tesla electric car. This is not just something that car manufacturers such as Tesla can do.
Therefore, although Musk has a bright imagination for car sharing, Uber and Tesla have a long way to go from the "real confrontation." What will be the final result, we still do not know. However, it is certain that Tesla will inject new blood into the automobile sharing field. Although it is too early to say Tesla is going to overtake Uber in the car sharing arena, the invasion of self-driving cars will greatly affect the car sharing industry.
Via:Medium
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